Small market formats in nc

[w00t]

I can get 95.5 but don't care for the music at all. 98.5 gets squeezed between 98.7 and 98.3 and is a hard catch unless you're in north Greenville. 99.3 forget about, it's impossible to hear over 99.5.

 

[ZAX Double J]

I can get 95.5 but don't care for the music at all. 98.5 gets squeezed between 98.7 and 98.3 and is a hard catch unless you're in north Greenville. 99.3 forget about, it's impossible to hear over 99.5.

Yeah I understand. Allen V has some of the same problems. 99.3 being only 6,000 watts gets lost just at the hospital there. Now maybe with a good directional antenna and an amplifier with a highly selctive tuner (with selectable IF bandwith) you might could get it, but it would be pushing the limits of technology.

 

[allenv]

Magic 95.9 is a great station with a 6,000 song playlist.It is musically as good as I've ever heard...The problem is 3,000 watts on a short stick.I beg BB to stream and maybe one day he will.The station is great.. the coverage area is not.If Magic
had the watts it would raise alot of eyebrows in this market.Remember all the songs we made list of that should be played??? Magic plays them.BB is one helluva programmer.He just needs more signal.Magic is on the money.You just have to get to Bethel/Robersonville to hear it....

Allen

 

[allenv]

There are no glaring holes in this market in my opinion.This is a tough market that
is really overloaded with radio stations.A select few agencies control most of the dollars as well so that makes it tough.I will never say radio is a cakewalk.I just hate to see those who could be shaking things up take the easy way out and turn a station into a jukebox.Again if your signal is smaller than the station you are shooting for what in the world you put a syndicated morning show on when your competition is local?? Voice track middays with a great county jock who does afternoons on your county station?? Make your afternoon guy change his name
when everyone and their Mama knows who it is because he has worked hard and made a name for himself.It is an insult to a great guy.Have no night jock and neither does your competitor so you gain no advantage there.Musically you are playing 90% of the stuff your competition plays so you don't set your self apart there either.Why have no local programming on the weekends when your competition does at least 20 hours of live stuff.I hear this may change as Fred Rouse may be coming on board to do a Beach show.That is a good move..Fred has a good show.My point is.. what's the point??? Why bother if you are gonna put almost no time, effort or money into the station when if you did I think you could
make some waves.I just hate to see so much potential go to waste.Wake up guys and remember the country station ain't the only one in the building.You are blowing
a good opportunity in my opinion and that ain't Kool.

Allen

 

[w00t]

There are no glaring holes in this market in my opinion.

Oldies, Hot AC, AAA if this market could actually support one (which it can't), a decent classic hits (well, the River does serve this need somewhat), Rhythmic AC/Hits (if NM had given The Party more than 6 months), Urban (from the urban fans I talk to Kiss is NOT).

That's all I can think of right now. We had oldies and Hot AC. 94.1/3 flipped from HAC and 107.9 flipped from Oldies a couple years ago. I don't get to hear WKOO but from what you all post it's not oldies either.

 

[allenv]

Think 107.9 musically with prefab liners that I hate and a lot less personality than 107.9
and that is WKOO.Dylan is the only live jock I think.I want them to sound great.I want to hear great imaging and I want it to sound like somebody cares..Sadly it doesn't.I love the oldies format.I predict it won't be oldies by May 2009.A similcast
with 94.3 would not be a bad idea.I was really excited about the new format on December 31st 2007... by January 2nd 2008 I knew it was gonna be just another jukebox.

Allen

 

[vchimpanzee]

When I programmed using Real Country they had a rule not to add any currents that sounded too pop. That was about 15 years ago. We added Alan Jackson, Strait and the others that sounded true to country. Their method seems to have changed! We did not play Billy Ray Cyrus and even some Garth back then. Give me Haggard and Jones anytime. For the record, Carrie Underwood ain't country.

Sounds good. My classic country station doesn't play much from the 90s, but given the way similar stations do it, I'll sacrifice my Alan Jackson to keep from having the garbage forced on me.

 

[vchimpanzee]

The basic premise is seventies & eighties Country. Not Hank, Sr. or Kitty Wells unless its a weekend specialty show. Seventies & eighties gets you the 45-64 crowd. Hank, Sr. & Kitty gets you the 80+ crowd.

"Real Country" is real cheap to operate, but it does contain significant current content--at least it did the last time I sampled it. And as a Country Oldies fan, that irritates the hell out of me. If I want to hear Carrie Underwood and Taylor Swift, I've got 6 or 8 other buttons I can push to get them. Give me some Don Williams or Alabama.

I agree with nearly all of this. My classic country station has the focus on the 70s and 80s. Most of the 60s music was already played on the station when it was pop standards. A few Hank Sr. and Kitty Wells songs make in on the air from time to time.

I had a Real Country station at one time and it was frustrating to hear so much new stuff because most of the new stuff is garbage.

 

[vchimpanzee]

Point is, the music is just for fill. It's not the reason people will tune in to your station anyway. The local info is the hook, so make that the bulk of what they hear.

I want my music.

The local info is probably what makes my pop standards statioon work.

The music is there, but not that prominent, until the last half hour of the morning show when they play six songs in a row, all requests except the first one, which is usually the answer to "Name That Tune."

By the way, I'm not in eastern N.C. The only time this board would really be useful to me is if I'm going to Myrtle Beach.