> Wait a minute there good Doctor...we were comparing KFYI and
> KTAR, not the clusters. But since you wish to go there-- I
> would venture a guess that CC's operating expenses on all of
> the stations is pretty significant. In terms of 'clusters,'
> it is just not an equal playing field. Bonneville has (3)
> stations...CC has (8) stations, so of course they as cluster
> would bill more.
> With KFYI's ratings, they should be the
> number one biller in the market, and they're not...and they
> have never been-I doubt they ever will be. Say what you will
> about KTAR. It's a CUME monster and CASH COW!
Like I said earlier, KFYI doesn't have sports. I'll guess that XTRA bills almost as much within the CC cluster as KFYI, and they have 1/3 of the ratings and little game play-by-play (all of which is network).
Right now Bonneville owns the Phoenix sports market apart from talk shows. Even there, 620 Sportsline might do better than most of the other 3 stations' local shows, and certainly better than Sporting News Radio, ESPN, or JT the Brick, which are opposite it.
> In terms of the men secret underwear--at least they don't have to answer
> to Wall Street at the cost of the success of the stations.
> It's my guess that Bonneville is here to stay and will put
> everything it takes into getting back the market share they
> lost under Emmis.
Bonneville was "here to stay" once before, when they owned KIDR 740 & KPSN/KCHT/KGLQ 96.9. They sold those stations years ago. Who's to say they won't sell KTAR/KMVP/KPKX sometime in the future?