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Smart Move For WMTY 670!

Ok, now that WLOD 98.3 is True Oldies (yippee!), how do we get them to upgrade from their tiny 41 meter tower up to what they're licensed for (6kw @ 100 meters or equivalent)? Is that even technically possible? Seems they'd be a better sell in West Knoxville if they could be heard there.
 
If WLOD could lease space on the WJSQ/WYGO tower between Niota and Sweetwater on Roy Knob, they'd reach Knoxville well. That tower is in a superb place.
 
Kent T, I'll have to agree that both of those stations have a great signal, both stations are not processed like others in the metro, but they have an incredible sound, they must be running omnia one's or something similar. who owns the tower? the WYGO signal is impressive for a 6kw.
 
I checked into 98.3 moving to that tower and due to the allocation of 97.9 for Englewood they can't do that. And moving to the north is out because of the 98.3 station in Whitley City, Ky and 98.7 in Oliver Springs. Horne and the previous owners waited too long to get the FM off of the AM tower and upgrade it.
 
Re: WJSQ/WYGO. Randy Sliger is a audio quality man. He goes light on the processing. He has some of the best audio on the FM dial and his late father was also so minded.
 
Kent T said:
Re: WJSQ/WYGO. Randy Sliger is a audio quality man. He goes light on the processing. He has some of the best audio on the FM dial and his late father was also so minded.
Click to expand...

It's hard to go wrong with light processing. It's all too easy to go wrong with too much.

I've always liked it when the engineer paid attention to the format and treated low, mid, and high separately. Compression done right sounds awesome, with an attack time not so fast that a drum beat will push down the rest of the music.
 
Yep, if I was Horne, Oldies would make the most sense. Back in the Beverly days when it was Oldies Radio West 105.3, they were doing not bad. The problem gets back to not enough salespersons on the streets. It wouldn't matter if Citadel was to blow up WIVK, Journal and Meredith were to blow up their own country stations, and Horne was to all of a sudden change the format to Country with no other competitors coming along. Horne just doesn't have the sales power to make it work. In a year or two, they'd probably find themselves making yet another format change.
 
I would think that a couple of well placed billboards on I-40 in west Knoxville and along I-75 would be in order to call attention to the oldies format. I don't imagine many people regularly check the AM band for music anymore. It hurts that 670 is a daytimer only, but it's possible a good number of oldies listeners are "daytimers" as well. I rarely have the radio on in the house at night. I do keep a radio on when I'm out in piddling around in the garage.
 
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