Here's an email I just received from Michael Smerconish - okay, not personally. Allow me to break down the spin of the tease of his next foray in radio:
"SiriusXM continues to bring you exclusive and unique programming."
That's because another host doesn't have the chops to succeed in terrestrial radio!
"Veteran broadcaster, Michael Smerconish, one of the most successful syndicated talk radio hosts, rare independent political voice, leading political commentator and bestselling author can now be heard exclusively on SiriusXM."
If he was such a "successful syndicated talk radio host," how come he pulled out with less than a hundred affiliates?
"Smerconish's spirited discussions of government, politics, and current events are without a predictable left/right bias."
The same "predictable left/right bias" that exists in syndicated talk radio that has forced Smerconish to move to satellite radio in the first place!
"The Michael Smerconish Program, this new live, daily call-in show, will expand Smerconish's depth and breadth of topics beyond the restrictions of local radio formats by bringing you refreshingly independent politics!"
It's not really a "new live, daily call-in show" - it actually existed for several years, but apparently, nobody was listening!
http://www.youtube.com/watch?v=OGISOrS_Z-o