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Smooth Jazz/AC formats left

After nearly 20 years on air in medium & larger markets, and the last 20+ years in sales...I wonder if much of NAC/SJ's problems on radio are sales people and sales managers/directors who really don't understand how to sell the format....and who to sell it to? Or, owners who are not realistic about revenue goals for a nitch format like smooth jazz.

Perhaps group owners saw NAC/SJ's boom period a decade ago, and thought they had a slam-dunk format that was an easy money maker..just like most primary radio formats.

When that didn't work, they told programmers to make their NAC/SJ stations more "mass appeal"...and thus watered down the music blend...eventually chasing away NAC/SJ and AC vocals fans.

Really...NAC/SJ and AC are two different formats. Not musical ingredients to be blended together. Just my 2-cents worth as a fan of both NAC/SJ and AC (but not together in the same format blend).
 
Actually NAC and SJ are different formats. NAC drew material from a variety of influences...instrumental music that was influenced by pop, rock, world, "new age," blues, and jazz and had a wider range of tempo and texture and mood. SJ filtered out most of those elements until it was R&B based with an easy listening orientation and only played slow to the slower side of midtempo and has a darker mood overall. NAC focused on original material, SJ focuses on covers. NAC used jazzier sounding vocals by mature artists that did not have to be validated by another format first. SJ uses songs that were oldie or A/C hits and runs after any teenage singer that labels have hype money on or, say, Michael Jackson and Akon ???
 
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