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smooth jazz-HELP

D

davecollett

Guest
I read constantly about everyone writing off the smooth jazz format, but it isn't dead in all of the major cities. I know, Houston lost 95.7 as well, but how many hot hit stations do we need? 107.5 did well in the ratings here and now has been in the toilet since MOVIN!

92.5, 93.3 and 96.7 could go off the airwaves and few would miss them. If you go outside of Dallas for more than 50 miles south, 93.3 can't be heard and at night you can't get the Cowboys on night games since 1310 reduces their signal at night!

Back to my point, I cannot believe that any one of the above 3 stations couldn't move to smooth jazz and double or triple their current ratings. And i am 54 and have more disposable income that the hot hit listeners who are in their 20s-30s!
 
I couldn't agree more Dave - unfortunately, terrestrial radio is not about the listener any longer. Consultants and advertisers dictate what is on these days. My advice to you is to take the plunge and get XM where you can listen to Watercolors (smooth jazz) or HD where you have a better version of The Oasis and you can always listen online at www.smoothjazz1075.com - When I asked Brian Purdy of CBS Radio the same question you pose he said that a survey was done among people buying HD radios in D/FW and the #1 reason was so they could hear The Oasis. So, as long as you have the HD Radio Alliance I doubt you will see the return of SJ to FM here. I do agree that SJ is a viable format in San Diego, Chicago, Detroit, Phoenix, Miami etc.
 
If you use the CBS Radio player online

http://player.cbsradio.com/player/CBSRadio_Player.html?id=2140

you can get both the HD2 Oasis here and the HD2 smooth jazz in Houston. Plus there are online streamers

KOAS in Vegas (http://www.smoothjazz1057.com/),
KKSF in San Fran (http://www.kksf.com/cc-common/streaming_new/index.html?refreshed=yes),
and KIFM in San Diego (http://tuner1.dc1.sonixtream.com/solon/media/tuner/LaunchTuner?aff=kifm)

Also, you'll hear a familiar DJ voice on KOAS, and their announcer is also familiar as the former KOAI announcer.

KKSF and KIFM also have compilation CDs for sale, like KOAI used to.
 
Other than some weekend specialty shows and an hour of news between 5:30-6:30PM, KNTU 88.1 is jazz...
 
txchipk said:
Other than some weekend specialty shows and an hour of news between 5:30-6:30PM, KNTU 88.1 is jazz...
Click to expand...

True but isn't KNTU (why didn't they change the calls when it became the University of North
Texas again?) real jazz? I doubt you'd ever hear Dave Koz, Mindi Abair, Joyce Cooling etc.
 
Unfortunately Dave,

Advertisers feel that your money is not needed. They feel that you are told "OLD" to spend money. They don't see that you have a mortgage or rent to pay, a car note, that you need toilet tissue or lotion. They also feel that you don't need to go out to eat every once in a while. Their research says you don't buy underwear or t-shirts and that you don't need soap. So they spend their ad dollars on those who do....18-25 year old kids who are just out of college who don't have a pot to piss in or a window to throw it out of.

That's why we will never see Smooth Jazz as a viable format anymore!!!!!!!!
 
jeffdfw said:
(why didn't they change the calls when it became the University of North
Texas again?)
Click to expand...

That's so obvious, all you have to do is think about it for a moment.

Andy
 
IT IS BECAUSE THE PEEPS WITH THE DISPOSABLE INCOME ARE LISTENING TO IT ON XM, SIRIUS AND HD... WE CAN AFFORD IT! I AM SITTING AT THE POOL RIGHT NOW SIPPING A NICE GLASS OF WINE LISTENING TO 107.5-2. :-*
 
Dave said:
92.5, 93.3 and 96.7 !

Back to my point, I cannot believe that any one of the above 3 stations couldn't move to smooth jazz and double or triple their current ratings. And i am 54 and have more disposable income that the hot hit listeners who are in their 20s-30s!
Click to expand...

Most radio stations aren't in teh buisness to get high ratings, they are in the buisness to make money. And tripling the ratings, if you can't sell those ratings to interested advertisers, doesn't mean you triple your money.

I've got it on good authority, from someone inside that building, that Movin is doing better revenue-wise than The Oasis did. Even with the lower ratings, their 25-54 numbers have improved and they're selling it.

Look at the 'phase 2' thread. And realize that the top 2 billing stations in the market (WBAP and KTCK) are 8th and 12th respectively 12+.

You make be looking at ratings, but the game that every radio professional in town is playing involves revenue. Sure you can increase revenue by increasing ratings, but most people I know would rather work for a ho-hum rating/high revenue station than a high rating/low revenue station.
 
little1 said:
I've got it on good authority, from someone inside that building, that Movin is doing better revenue-wise than The Oasis did. Even with the lower ratings, their 25-54 numbers have improved and they're selling it.
Click to expand...

What I've heard is that Movin' bills better but also has higher expenses than The Oasis did. It may still be coming out ahead, but I can't imagine CBS is too impressed with it. It seems like they euthanized a dog and replaced it with a turkey.

You make be looking at ratings, but the game that every radio professional in town is playing involves revenue. Sure you can increase revenue by increasing ratings, but most people I know would rather work for a ho-hum rating/high revenue station than a high rating/low revenue station.
Click to expand...

It's true that ratings, while important, aren't the only factor. As a classic case, the top rated station in Las Vegas changed formats a few years ago. Why? The format was adult standards, and it wasn't getting national ad buys. While the station that replaced it has been an average performer at best, I doubt the ownership thinks the change was a mistake.
 
little1 said:
You make be looking at ratings, but the game that every radio professional in town is playing involves revenue. Sure you can increase revenue by increasing ratings, but most people I know would rather work for a ho-hum rating/high revenue station than a high rating/low revenue station.
Click to expand...

What a joke! I suppose the number of "people you know" could be counted on one hand, right? You need to go back and review your radio history. Look at stations like KVIL that had excellent ratings and turned a profit from it. That's the way radio should be, instead of what it is today.

Go back to worrying about your little 401K, instead of posting crap like this.

Andy
 
jeffdfw said:
IT IS BECAUSE THE PEEPS WITH THE DISPOSABLE INCOME ARE LISTENING TO IT ON XM, SIRIUS AND HD... WE CAN AFFORD IT! I AM SITTING AT THE POOL RIGHT NOW SIPPING A NICE GLASS OF WINE LISTENING TO 107.5-2. :-*
Click to expand...

That's not why KNTU didn't change their calls. ;D

Could you imagine the constant joking of having calls that rhyme with a body part? ;)

Andy
 
Andyf101 said:
What a joke! I suppose the number of "people you know" could be counted on one hand, right? You need to go back and review your radio history. Look at stations like KVIL that had excellent ratings and turned a profit from it. That's the way radio should be, instead of what it is today.
Andy
Click to expand...
FOAD Andy. The point I was trying to make is that the KVIL's are few and far between. Stations that have huge ratings success AND are able to translate that into revenue.

And that's my point. Ratings don't drive change in radio, revenue does. Want to know why we have a brazillion talk stations on AM? Because WBAP is the top biller in the market. Want to know why 3 different groups have tried to put a 3rd sports station on teh air? Because KTCK is #2. Those statios are 8th and 12th 12+. WBAP rarely sniffs the top 5, and KTCK can't even break into the top 10 in ratings. But they are arguably the 2 most successful stations in teh market.

As Kent pointed out, the top station in Vegas changed formats. not because of poor ratings, because of poor REVENUE.

And you and others can talk all you want about how radio SHOULD be. The problem is we have to deal with it as it is, not how we want it to be.
 
little1 said:
FOAD Andy.
Click to expand...

Yeah right, in your dreams maybe. But hey, you said it yourself you don't care about anything but your precious 401K and early SS. Your passion for radio must have FOAD.

Andy
 
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