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Snoop Dogg on Magic 98.3!

Those online music surveys are nearly free to send out to a mailing list. I don't think they would get a high response rate from the non-P1s, since it takes 15 minutes to do the survey.
SoJo has always sounded like a Hot AC, so Jay-Z wouldn't be unexpected. However, Magic hasn't been a Hot AC so Katy Perry-California Girls sounds out of place.
As I said many times, Magic was perennially the #1 station in its market until they started adding the music that belongs more on 92.3 than 98.3.
 
AC's need to play the crossover hits from Pink, Kelly Clarkson, Micheal Buble, Sara Bariellis, and others that can fit with the "gold" from the 80's & 90's (and 70's if you want to go back that far). Playing the Black Eyed Peas, GaGa, Katy Perry or Ke$ha? Do a music test on the songs that you want to throw in (Tik Tok, California Gurls, I Gotta Feeling) and see what comes back. But that costs money, and we all know how tight the purse strings are lately.

One thing to learn from George Steinbrenner is that to win it takes allot of investing in your franchise. I'm a Red Sox fan, but George didn't get those 7 World Series rings by being cheap and not investing in great players or his franchise. Spending money on marketing and research is especially important when your have strong competition, and GM would be wise to invest in some research to get the station in a better position.


Yes, it comes back to the fact that none of these stations are doing the research anymore to back up some of these decisions. One station close by to look at is B 101 in Philly. It's well known that Jerry Lee spends a fortune on research every year so when a song show up on the air there, you can be pretty sure it's a hit with their female target audience. They have been playing some Lady Gaga material so one can assume that her stuff is a hit with the ladies.


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