Social Media: The Emperor Has No Clothes

[Holland Cooke]

RE interpreting Carolla: As lawyers say, "res ipsa loquitor."
Google it.

The point he makes about the-value-of his Internet-based content, is what many of Radio's long-term unemployed realized too late: the transmitter is a means, not the end. Thus Sales.

"Radio career" is becoming an oxymoron.
Milk it.

 

[jas2525]

"Radio career" is becoming an oxymoron.
Milk it.

Now that's some funny shizzit right there.

Holland, if I discover a genie in a bottle, get three wishes, use two for the requisite money and women fantasy...and use the third to make it 1986 forever, will you pipe down about all this social media nonsense?

 

[Holland Cooke]

Spend ALL DAY shooting the messenger.
I can't keep pace, since I, on the other hand, am actually working at a radio station today.
And the app we're working on ROCKS.

 

[jas2525]

Spend ALL DAY shooting the messenger.
I can't keep pace, since I, on the other hand, am actually working at a radio station today.
And the app we're working on ROCKS.

...and those who have a differing opinion of the usefulness (or lack thereof) of social media must NOT be working at a radio station today?

 

[Holland Cooke]

So that we don't bore onlookers with continued circular sniping here which doesn't advance useful shoptalk dialogue, I'll suggest that whoever-JAS-is and I move offline to continue.

I'm in-meetings or on airplanes in-the-meantime, but will be sitting uncharacteristically-still Friday morning 9-11A ET @ 401-330-6868.

HC

 

[jas2525]

So that we don't bore onlookers with continued circular sniping here which doesn't advance useful shoptalk dialogue, I'll suggest that whoever-JAS-is and I move offline to continue.

I'm in-meetings or on airplanes in-the-meantime, but will be sitting uncharacteristically-still Friday morning 9-11A ET @ 401-330-6868.

HC

Be there.

Aloha.

 

[wadio]

So that we don't bore onlookers with continued circular sniping here which doesn't advance useful shoptalk dialogue, I'll suggest that whoever-JAS-is and I move offline to continue.

I'm in-meetings or on airplanes in-the-meantime, but will be sitting uncharacteristically-still Friday morning 9-11A ET @ 401-330-6868.

HC

Actually this is a very interesting topic.

The sniping occurs when technology-other-than-social-media creeps into the discussion. Websites, apps, streams -- all good. Accusing someone of being "anti-technology" because they disagree with the value of broadcasters plugging social media is like saying anyone who wants to balance a school budget is against "the children!"

Besides, Holland, you can't revert to the telephone -- that technology is over 100 years old.

 

[Holland Cooke]

3/15

Considering all the apps, it's a shame to call that thing-in-the-pocket "a telephone."

Fun facts:
Wireless phones now outnumber people in the USA.
Half are smartphones.
Smartphone users look at 'em 150 times per day.

More @ http://getonthenet.com/NL-CES12.pdf

As you'll read there RE Social Media, Facebook is closing-in-on a BILLION members.
If a nation, that population would make it the world's 5th biggest.

HC
www.HollandCooke.com

PS, and you heard it here: "Beware The Ides of March..."

 

[Holland Cooke]

This just in..,

https://twitter.com/emarketer/status/171991424349372416

 

[landtuna]

Re: This just in..,

https://twitter.com/emarketer/status/171991424349372416

If your link proves anything it is that the majority of people under the age of 50 have a very limited attention span (or are seeking to impress their friends with their use of technology).

The first sentence though is incorrect. People who are indeed "watching" TV are not likely to be doing anything else at the time and, in fact, tend to react poorly if interrupted. If the viewer doesn't mind being interrupted or is playing on social media then he or she isn't "watching".

And although I think the link is correct that advertisers do need to have a presence on social media these days there is still the old question of how does a specific ad medium produce sales? I, for one, get a kick out of the Budweiser ads but I wouldn't drink one if it were free. The same goes for Buick, Go-Daddy and a host of others. Perhaps the target is people under 25. Good luck with that, especially if the product you are selling is bought with disposable income.

Unfortunately, I have noticed that the youth of today tend not to be able to sit quietly and think/observe. They have to have their noses buried in their phones or their ears filled with mp3 music. This does not bode well for our future society for if they are unable to pay attention to "things" how will they pay attention to yours?

 

[Holland Cooke]

"So then..."

"...ride the horse in-the-direction-he's-facing?"

 

[wadio]

THIS just in ... the conclusion of the article is completely bogus!

The lesson to marketers? Consumers, particularly young adults, tend to snack on other media while watching TV—even for a big event like the Super Bowl.

... writers the author. He then concludes:

It pays to have a digital presence, especially on social media.

What?! There's no connection!

Sure TV watchers tend to multitask but that doesn't mean they'll flock to your social media page. More likely, the mention of your Facebook page will simply remind them to pick up the cell phone or go to the computer and Google something else they're interested in.

A non-tech example: here in NY at noon, WOR switches from news/talk to fluff/talk. The show opens with the phrase, "Don't RUSH through lunch!" Clever, sure, but it only serves to remind me that there's an alternative to leaving the dial at 710, so I change the station. NOT to Rush ... but to Neal Boortz up the dial! Without the reminder I might have stayed for awhile longer, heard a few more ads or, in the case of PPM carriers, registered another quarter hour.

Broadcasters should do whatever they can to engage listeners or viewers so that they'll delay running off to do other things. That's Broadcasting 101. Constant reminders about social media are not helpful in that regard.

 

[jas2525]

Broadcasters should do whatever they can to engage listeners or viewers so that they'll delay running off to do other things. That's Broadcasting 101. Constant reminders about social media are not helpful in that regard.

Exactly.

Some are so busy trying to tell you about "the big picture" that they miss the even bigger picture.

Rather ironic, actually.

 

[TheBigA]

Broadcasters should do whatever they can to engage listeners or viewers so that they'll delay running off to do other things. That's Broadcasting 101. Constant reminders about social media are not helpful in that regard.

But it's all part of the same communication, eminating from the same person.

By your logic, we should eliminate commercials with call to action, because they encourage listeners to leave their radios for the stores.

 

[borderblaster]

Exactly my old boss in the 80s' thinking. Don't talk about TV since he didn't watch it and it took people away from the radio. What you guys are missing is social media driving people back to the station.

 

[landtuna]

Broadcasters should do whatever they can to engage listeners or viewers so that they'll delay running off to do other things. That's Broadcasting 101. Constant reminders about social media are not helpful in that regard.

But it's all part of the same communication, eminating from the same person.

But isn't it likely that (a) heading off to a social media site means the radio gets turned off and (b) turning off the radio will hurt the PPM?

By your logic, we should eliminate commercials with call to action, because they encourage listeners to leave their radios for the stores.

Stretching logic, huh? ;D Wouldn't the listener drive to the store and perhaps be listening all the way there? What's better - keeping a listener or chalking up a sale for your advertiser?

I think the ball just passed the shortstop on its way out to left field. ;D

 

[borderblaster]

THere's nothing you are going to do to stop people from going to a social media site. Why is it such a stretch to be in their newsfeeds when they go. Even if they aren't listening at that moment, they may well be attracted back. Or you can let your competition get the tune-in for the breaking news story, while loudly proclaiming "don't look for us on Facebook, we aren't going there!"

What about that website? I take it there would be no interactivity there, no Facebook like button on stories, no comments, just strictly Web 1.0?

 

[TheBigA]

But isn't it likely that (a) heading off to a social media site means the radio gets turned off and (b) turning off the radio will hurt the PPM?

Only if the radio is in one room and the computer is in another. Since both devices can be portable, the chances of that are small.

Wouldn't the listener drive to the store and perhaps be listening all the way there? What's better - keeping a listener or chalking up a sale for your advertiser?

If the goal is to prevent them from "running off to do other things," as the previous poster said, then we shouldn't tell them to go to the store. That's why I attached my comment to that poster's logic. It's not mine.

 

[landtuna]

What about that website? I take it there would be no interactivity there, no Facebook like button on stories, no comments, just strictly Web 1.0?

I dumped Facebook months ago because it was just a jumble of background noise I did not want to deal with. But because you are never really *done* with Facebook it keeps sending emails wanting you back every time you hit on a site that uses it as a means of posting. I assume the 'like' button would work the same way although I stay away from it.

 

[jas2525]

Broadcasters should do whatever they can to engage listeners or viewers so that they'll delay running off to do other things. That's Broadcasting 101. Constant reminders about social media are not helpful in that regard.

But it's all part of the same communication, eminating from the same person.

By your logic, we should eliminate commercials with call to action, because they encourage listeners to leave their radios for the stores.

No. Some things said on the radio or TV will trigger a person to do something immediately...like going "to our website"..which can lose you a viewer or listener immediately, vs. airing a commercial, where someone rarely jumps out of their seat to go buy something, but rather makes a mental note for the next time they're in the store.