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Social Media: The Emperor Has No Clothes

jas2525 said:
No. Some things said on the radio or TV will trigger a person to do something immediately...like going "to our website"..which can lose you a viewer or listener immediately,
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Once again, you're assuming people can only do one thing at a time. Going to the website is a way to further engage with that listener in ways that aren't possible in radio-only. And as I said, it's all part of the same process from the same person, so you're simply deepening the existing relationship. Not sending someone off to do something unrelated.

But also, going to the website doesn't always occur immediately. I've noticed that we experience a delayed reaction to specific calls to action on the website, by as much as a day. The listener can experience the web content 24/7, at their own leasure, rather than in real time.
 
By your logic, we should eliminate commercials with call to action, because they encourage listeners to leave their radios for the stores.
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Ya' know I was thinking I should point out that it's fair game for sponsors to promote their sites but I decided, "Nah, that's way too obvious!"
 
wadio said:
Ya' know I was thinking I should point out that it's fair game for sponsors to promote their sites but I decided, "Nah, that's way too obvious!"
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Lately I've been hearing a lot of spots that promote their Facebook & Twitter sites too. And I've had clients who've wanted to access our Facebook and Twitter followers.
 
Watching the news with dinner tonight made me aware of another related topic and that is stations (radio or TV) that give you a teaser and direct you to their web site for the rest of the story. Only problem is, when you get there, you see a cluttered mess interspersed with all manner of ads. This also happens on web sites that direct you to others - most often with a specific link that doesn't go direct to the desired destination.

For me, that is a huge turn off. I will usually bite once but unless I can find the mentioned topic very quickly I will never take the bait again. It has gotten to the point that I never click or dial up a link, just as I automatically blank out virtually all commercials.
 
TheBigA said:
wadio said:
Ya' know I was thinking I should point out that it's fair game for sponsors to promote their sites but I decided, "Nah, that's way too obvious!"
Click to expand...

Lately I've been hearing a lot of spots that promote their Facebook & Twitter sites too. And I've had clients who've wanted to access our Facebook and Twitter followers.
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Great! Maybe they'd like to access your checking account too. ;) You can't be all things to all people.
 
TheBigA said:
wadio said:
Ya' know I was thinking I should point out that it's fair game for sponsors to promote their sites but I decided, "Nah, that's way too obvious!"
Click to expand...

Lately I've been hearing a lot of spots that promote their Facebook & Twitter sites too. And I've had clients who've wanted to access our Facebook and Twitter followers.
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Now THAT kinda thing will only hasten the passing of this fad. :)
 
RE migrating on-air-to-Internet

jas2525 said:
Oh yeah? And how did that turn out?
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Recommended reading, from a fellow consultant, right here @ radio-info.com:

Valerie Geller's weekly NewsTalk Edge column – “Don’t look back: From Radio to Internet.”
 
Re: RE "passing fad" and advertisers-are-bad...

Here is a fact: At one time, radio was seen as a fad. In fact, at several times during its history, radio did things that were seen as fads. Back in the 20s and 30s, journalists viewed radio reporters as entertainers, and not really serious journalists. How'd that work out? Rock radio was once seen as a fad. The Beatles were a fad.

The reality is that radio revenues have been soft for a while. If there's another way to attract money that can drive new revenues, who cares if it's a fad or not? I don't think Bill Paley was worried about the fad of radio or the fad of TV. He was looking to make money. And that's what new media is about. If you use it to drive new revenues to the main platform, then it's not an enemy or something to fear.
 
Re: RE "passing fad" and advertisers-are-bad...

TheBigA said:
radio revenues have been soft for a while. If there's another way to attract money that can drive new revenues, who cares if it's a fad or not? I don't think Bill Paley was worried about the fad of radio or the fad of TV. He was looking to make money. And that's what new media is about. If you use it to drive new revenues to the main platform, then it's not an enemy or something to fear.
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YAH-mon!
And vice-versa.
Agencies now don't even want to see a pitch that doesn't include digital.
 
Re: RE "passing fad" and advertisers-are-bad...

TheBigA said:
Here is a fact: At one time, radio was seen as a fad. In fact, at several times during its history, radio did things that were seen as fads. Back in the 20s and 30s, journalists viewed radio reporters as entertainers, and not really serious journalists. How'd that work out? Rock radio was once seen as a fad. The Beatles were a fad.
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Television was considered a fad at one time. But those in radio who didn't move to TV became almost forgotten - just ask Fred Allen, who hated TV, showed his contempt, and as such was not successful in that medium when he did try.

Face it, like telephones, television, radio, and movies, social media in some form or another is here to stay. The market (that's "We The People," for those of you that are stuck in 1975) has made that decision - even old geezers like me use it. Facebook and Twitter may be replaced by something else in time, as MySpace was, but anyone that doesn't embrace it is foolish at best, career-suicidal at worst. It can be a pain, and the privacy concerns are real, but it ain't going away.
 
Agencies now don't even want to see a pitch that doesn't include digital.
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Digital, yes! Social media? Not necessarily. Remember, this thread is about SOCIAL MEDIA. Let's not keep lumping websites, streams, phone apps, etc. in with Facebook and Twitter. Stations can have a wonderful digital presence outside the mess that is social media.
 
wadio said:
Stations can have a wonderful digital presence outside the mess that is social media.
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Maybe STATIONS can do it, but talent can't. If you're on the air, and you're not engaging with listeners via social media, you're ignoring your audience. It's like local talent refusing to make personal appearances because they don't want to hang with the "little people."
 
MULTI-media Social Media

NEW DRINKING GAME: During a GOP debate, slug a shot every time Newt says "fundamentally.
You'll be hammered in no time.

But NO Tweeting-drunk!
As of a couple years ago The Library of Congress began archiving EVERYTHING on Twitter.
(True!)

So even when "the fad" "passes," it'll all be...somewhere...
 
Re: MULTI-media Social Media

Holland Cooke said:
But NO Tweeting-drunk!
As of a couple years ago The Library of Congress began archiving EVERYTHING on Twitter.
(True!)
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By the way, many recording artists (who are also in the business of building fan bases) often find themselves with "drunk" Twitter sites. These are sites clearly not run by the artist, but use their name and the drunken excuse to post what we're all really thinking. If talk radio was this funny and entertaining, it would be in a lot better shape. Foster Brooks & Dean Martin made careers doing this. Why does talk radio have to be so danged serious?
 
Re: MULTI-media Social Media

Holland Cooke said:
NEW DRINKING GAME: During a GOP debate, slug a shot every time Newt says "fundamentally.
You'll be hammered in no time.

But NO Tweeting-drunk!
As of a couple years ago The Library of Congress began archiving EVERYTHING on Twitter.
(True!)

So even when "the fad" "passes," it'll all be...somewhere...
Click to expand...

Hmmm. I need my decoder ring to figure this one out! :D
 
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