For a long time I dreamed of a day when the Jax market would offer listeners more format choices. I suppose that day has arrived but there have been so many casualties along the way. I’m not any happier about the state of radio than I was earlier. Weird, huh? With all the changes our market has witnessed, this board has been a buzz with a lot of activity – more than we have seen in years.
Maybe it’s just the nature of these boards but it’s obvious the vast majority of opinions come from males and a lot of them are middle-aged guys. A subset too consists of those alpha-males who are just hell bent in finding the other guy wrong. I guess nothing is perfect and Jax isn’t alone but obviously people will only talk about things that interest them. Some radio stations and certainly formats such as urban are very rarely discussed. It’s a major reason I don’t consider this forum truly representative of what’s on typical listeners’ minds.
A lot of insight can be realized by just listening to those who are just the casual listener. It was around the time Planet died that my step-son and his wife dropped by. It was the first time I saw him spun up over radio – he always appeared to be indifferent about it to me. He recently turned 32 and he’s in construction. I mention that because I’m going to circle back to this later on in this string. Our town has witnessed a very deliberate and calculated strategy. Again, more on that later.
He was really angry and said he had listened to Planet for what seemed forever. Like everyone else, he checked out x1029 too. Toward the end of Planet’s existence, he actually began favoring them over X. He explained why. But for me it went in one ear and out the other as I just don’t know or understand the format.
The other night we went out for his birthday and he mentioned listening to Rock 1045 liking certain things about the station. There you go. I guess all the emotion of Planet is now gone. He really is a good kid but he’s so typical of the public and all these people who run radio know that. It’s one reason why they get away with what they get away with. But he did say something very true. In time all these stations will wind up getting boring playing everything to death. More on that later too.
I promised not to write novels so I’ll compromise and throw out some more stuff in separate posts. Realizing this is mostly a male audience reading this, I’ll try to keep things relevant. Back later.
Maybe it’s just the nature of these boards but it’s obvious the vast majority of opinions come from males and a lot of them are middle-aged guys. A subset too consists of those alpha-males who are just hell bent in finding the other guy wrong. I guess nothing is perfect and Jax isn’t alone but obviously people will only talk about things that interest them. Some radio stations and certainly formats such as urban are very rarely discussed. It’s a major reason I don’t consider this forum truly representative of what’s on typical listeners’ minds.
A lot of insight can be realized by just listening to those who are just the casual listener. It was around the time Planet died that my step-son and his wife dropped by. It was the first time I saw him spun up over radio – he always appeared to be indifferent about it to me. He recently turned 32 and he’s in construction. I mention that because I’m going to circle back to this later on in this string. Our town has witnessed a very deliberate and calculated strategy. Again, more on that later.
He was really angry and said he had listened to Planet for what seemed forever. Like everyone else, he checked out x1029 too. Toward the end of Planet’s existence, he actually began favoring them over X. He explained why. But for me it went in one ear and out the other as I just don’t know or understand the format.
The other night we went out for his birthday and he mentioned listening to Rock 1045 liking certain things about the station. There you go. I guess all the emotion of Planet is now gone. He really is a good kid but he’s so typical of the public and all these people who run radio know that. It’s one reason why they get away with what they get away with. But he did say something very true. In time all these stations will wind up getting boring playing everything to death. More on that later too.
I promised not to write novels so I’ll compromise and throw out some more stuff in separate posts. Realizing this is mostly a male audience reading this, I’ll try to keep things relevant. Back later.
