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Something is missing from boston radio
- Thread starter robbegnoche
- Start date
Fenway1912 said:
Music of your Life had 10 good years, 1980 to 1990. Why? It was one of the first syndicated and satellite-delivered formats out there. In 1980, companies were finding that their FM's were the new powerhouse and were looking for something to do with their fading AM's. Cheap and easy. Nobody was using MOYL as their flagship product, and if they were, it didn't last.
Once the other satellite competitors came to prominence with other formats, MOYL faded. Also, you know, you couldn't sell it. And then the audience died.
Hey, I feel bad that entertainment options on the radio are limited for that 55+ crowd, but I totally understand it. The sheer amount of money it would cost to influence the 55+ buyer is completely prohibitive. I think the 55+ crowd has the most to gain from satellite radio and internet streaming options.
I've never seen a shred of evidence that selling to the 55+ crowd can be a profitable venture. Have you?
Tampa's an exception... Florida is where America goes to die.
I can show you the research that shows you that a vast majority of 12-34 year olds still use radio actively. Many on a daily basis. The idea that there's no "young audience" just laughs in the face of logic. If there were no young audience, none of these stations would have any listeners.
reelyreal said:
MOYL is back on here though, nights and weekends on WAZN 1470 AM. And, it's now including many of the "softer" oldies hits from the '60s and '70s that were playing on "oldies" stations ten or twenty years ago, along with adult standards/nostalgia of the '40s and '50s that it played all along.
In the middle of the night, if you flip between 740 WJIB, 1470 WAZN, and the "Beatles and Before" oldies format on 980 WCAP, your AM radio can sound like it used to decades ago, musically anyway, though live local DJ's for those formats are a thing of the distant past.
reelyreal said:
I think there's a second exception...
Demographic studies have shown that Rhode Island is one of the most heavily populated (by percentage) "elderly" states in the country.
RI (and by extension....The South Coast)....appears to be the place to die if you can't get away to Florida.
(Entercom) Hefty Red Sox contract, downturn in the economy, cuts...etc. Oh well maybe they're doing great but what I mean is, don't make it worse.
(Entercom) Hefty Red Sox contract, downturn in the economy, cuts...etc. Oh well maybe they're doing great but what I mean is, don't make it worse.
I assume this is code for "I have no factual basis for my statement that Entercom is losing money with the Boston cluster."
Wouldn't it have been easier just to omit post #13169. It's not like anyone would have noticed one missing.
Regards,
TSB
I assume this is code for "I have no factual basis for my statement that Entercom is losing money with the Boston cluster."
Wouldn't it have been easier just to omit post #13169. It's not like anyone would have noticed one missing.
Regards,
TSB
Dighton Rockhead said:reelyreal said:
I think there's a second exception...
Demographic studies have shown that Rhode Island is one of the most heavily populated (by percentage) "elderly" states in the country.
RI (and by extension....The South Coast)....appears to be the place to die if you can't get away to Florida.
Florida and Rhode Island are certainly up there, but demographically, the oldest state in the nation is... MAINE.
Demographics is an inexact science, at best. I will be 57 very
shortly - but I am a rocker, through and through! ;D
shortly - but I am a rocker, through and through! ;D
WLYNgm said:
So what would it take for you to flip WLYN to rock, en ingles? ;D
Our company does foreign language programming. We do more of it, than
just about anybody! WLYN's inventory is largely sold - WAZN 1470 carries
Music of Your Life weeknights 6pm to 6am, and weekends. WAZN could possibly change
formats at some point, WLYN would be highly unlikely to do so. If it ain't
broke, don't fix it!
just about anybody! WLYN's inventory is largely sold - WAZN 1470 carries
Music of Your Life weeknights 6pm to 6am, and weekends. WAZN could possibly change
formats at some point, WLYN would be highly unlikely to do so. If it ain't
broke, don't fix it!
OLDIES. That's what missing in Boston radio. And it's not only for the 55+ year old listeners. A lot of people aged 18+ and above really like the sound of oldies music, as well. But, the problem with stations like what WODS (and many others) used to play was that their playlist was so tight, it squeaked. The same 300 tunes from 1964 (on up) was getting pretty stale. Same with some Classic Rock or AOR stations. Very tightly formatted and very little variety. But, I digress...... There's already too many CHR's, AC's and sports stations to go around in this market, as it is. As a result, a lot of people every day now are listening to streamed audio, satellite radio and I-pod's. I find myself listening to out-of-town stations like the Classic WLNG/92.1 from Sag Harbor, NY, WDRC-FM/102.9 in Hartford and on-line stations like the retro version of Philadelphia's "95/PEN" ( http://173.193.20.157:7020/listen.pls ) and WXRB/95.1 (Dudley, MA). I'd like to see any station take a dare and put oldies back on Boston FM radio. Or, something like K-Earth 101's (KRTH/Los Angeles) HD2 "K-Earth Classics" stream. Oh, well..... I know... it AIN'T going to happen. But hey, one can dream, can't they!? Just thought.
As a listener - I am really liking the WBCN Free-form stream, lately!
Peter Q. George (K1XRB) said:
One would think that the era that changed pop music with such a huge revolution (1955-and-on rock-oriented songs) would have a place these days on radio; but as Peter noted, it doesn't. - One would also think that the vast majority of station owners cherish money over a good balance of programming.
JIBGUY said:
Well, 10 years ago you could make decent money programming music for 45-year-olds. But as we all know, advertisers find that getting 55+ listeners to buy a product they haven't already been buying for years is cost-prohibitive, so that leaves HD, Internet streams, non-PPM market community oriented stations, and the rare operator such as yourself to serve thpse same listeners today who were served for so long by the corporate broadcasters. I'm sure you cherish money, too -- at least enough money to keep a roof over your head and food in the pantry -- but I don't think you're making it by playing "Tammy" and "Take the A Train."
"But as we all know, advertisers find that getting 55+ listeners to buy a product they haven't already been buying for years is cost-prohibitive"
This concept is untrue and only has life to it because the majority of kids selling ad time at agencies are just that, in their 20s and thinking the world revolves around them and their exciting, ultra-cool product needs. They don't know how to or have any desire to target someone older, especially their 40-50 something parents. Even my parents still buy new products they see and hear of on TV and Radio and they are way beyond that demo. Some agency will eventually wise up and realize the full financial potential of the ever-growing 40+ demo. Until then, we still have options like WROR!
This concept is untrue and only has life to it because the majority of kids selling ad time at agencies are just that, in their 20s and thinking the world revolves around them and their exciting, ultra-cool product needs. They don't know how to or have any desire to target someone older, especially their 40-50 something parents. Even my parents still buy new products they see and hear of on TV and Radio and they are way beyond that demo. Some agency will eventually wise up and realize the full financial potential of the ever-growing 40+ demo. Until then, we still have options like WROR!
Barry Scott said:
As am I (I'm in my mid-60s), but if you think you're going to reach me by playing 40+ year old songs you're mistaken. I may have enjoyed that music growing up, but almost none of it speaks to who I am today. I suspect I'm not alone...certainly in my circle of friends I'm not. Not everyone's high school years were the best days of their lives.
CTListener said:
In addition to the above options, the brokered route also remains as a way of getting specialty programming....which pre-disco era oldies seems to be becoming. One example that's been serving the South Coast and nearby areas of RI for over 6 years now is "Guido and the Doo-Woppers", on Providence rimshotter 1320-WARL.
http://guidoandthedowopers.net/index.html
Oldbones said:
A valid point - but I think most boomers would like ONE pre-set to enjoy the music.
Many of us remember fondly WMEX, WBZ and WRKO but the best AM station Boston had was WHDH in the mid 70's.
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