And once again, I'd agree. But a performer needs a venue. Radio by and large isn't really a venue for performers anymore.
I don't think you can generalize that way. It depends on the format, the daypart, and the market.
You pretty much can't be a performer cracking the mic open a couple times an hour to talk about at $1000 nationwide contest in a pre-determined music rotation.
You realize that there are 16,000 radio stations, and only 800 are owned by iHeart. Try and see things with a larger view.
KQV in Pittsburgh plays beautiful music. That doesn't mean it's reflective of what the industry is doing.
That's exactly my point. The "industry" is not doing one thing. It may seem that way, but it's not. The Academy of Country Music just announced its radio personality awards for 2025. They're all unique personalities who are doing very creative things. That's how they won.
Academy of Country Music Unveils 2025 Radio Award Winners
The Academy of Country Music announced its 2025 ACM Radio Award winners today. In the National Daily Personality category, Compass
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