Re: Culture
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> Again, how many times has Recuerdo been mentioned in the
> context of this particular board?
Hispanic radio tends to be ignored on all the boards, even LA where you have 3 Spanish-language stations in the top 5, 25-54. Or on the chicago board, where Kalle, the reggaetón station, severerely impacted B-96. It is sort of "it's Spanish so it is not part of the market." Yet there are only 100 shares anywhere, and if Spanish takes over 30 18-34 shares in LA, that is very significant.
> My point, David, was that you are well respected in the
> industry and this board, so it appears to me that you do not
> have to embellish your record to prove to all that you know
> what you are talking about. It would better serve newer
> posters here if you mentioned that you work with Spanish
> language oldies stations, but that you also have extensive
> experience in English language radio stations programming
> oldies of the 50s, 60s and 70s.
I really don't have a lot of experience comapared with 43 years in Spanish langauge radio. But I did one of the first 4 or 5 FM CHRs in 1972, and have done English general market enough to relate. right now, we have English stations in Houston (Party), San Antonio (The Beat) and Albuquerque (Kiss, B, Coyote) and can put good radio practices to use in any language
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> After re-reading your earlier post and this one, I see your
> point about oldies generating "memories" but also relevancy
> to their listeners' lives today. However, don't you think
> CULTURE also has an impact on what works? Culture and
> experience of Hispanics living in America but born elsewhere
> I would think differs from the typical American-born
> baby-boomer's (oldies audience) experiences.
Absolutely, there is a lot in similar. But also, the '57 Chevy and "60's decade" stuff did not exist in Latin America. But the idea of speaking to the core is the same.
Last night I saw a Fidelity Investments ad on TV that used psychodelic flowers and Inagaddadavida (never could spell that) as the music track. It related to preretirement people, I am quite sure... it taked to who they were and who they are and where they are today. That is the magic of oldies.
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