oldies76 said:
David, do you think it's right for an oldies / classic hits station to play the same hit songs over and over and over again..on a daily basis??
Yes. The keyword is "hits" but you have to understand that oldies or classic hits stations do not play yesterday's hits, but, rather, those oldeis that are still hits today. That disqualifies 80% or more of all charting songs from an era.
or would you'd wanna expand your playlist to inlcude what WCBS or WLNG is playing??
I would disqualify WLNG as a small town station that owes its success to the fact it is part of the community. WCBS plays for New York, and KRTH for LA. Each market is ethnically different, and will have quite different playlists. It is very possible that KRTH has a lot of trouble finding broad appeal songs because so much of the market did not grow up here and much of it never heard American top 40 stations in any city, let alone in the US. NY has had a much more stabloe population, while LA 30 years or 40 years ago was a much smaller city.
Because, what I'm hearing on these two stations, especially WLNG is really what radio, should be and is all about.....pleasing your listeners with a HUGE playlist!!
Most listeners do not want big lists. They want to hear their favorite songs. In any form of oldies, a big list always loses to the shorter one that listners have approved. I did a classic rocker in a large market; we playd 500 songs. A competitor came on with about 1800 songs. After 6 months, they had a 1.8 and we continued with a 20 share and a cume of over 4 million. Short list of power hits wins.
Maybe "oldies" appeal to the 60+ crowd, but I'm 40 and I enjoy listening to the hits of the first 50 years of rock and roll. And I'm sure I am not the only one that enjoys oldies at a younger age, than the 60 crowd.
There are not enough of you to make a difference. The age of an oldies audience is dependent on the age range of the songs. Late 50's songs appeal to people over 60. Earlt 60s to 55+. Both groups are poison for sales. A late 60's to early 80's list, today, gets 35-54 and is very salable, even if there are many 55+ in the mix.
As I listen to WLNG for the 1st time (as I write), I'm hearing lots and lots of "LOST" oldies, songs that an ordinary oldies / classic hits station, like KRTH, would never play.
There is a reason. Most of us have learned by mistake and experience that such songs are killers. If we did not get fired, we fixed the problem by cutting the list and testing. Otherwise, we moved on and put that experience to work on our next gig.
I'd hate to know what the people in their 60's (30-60 years from now) would listen to as oldies..."Lose Yourself" by Enimen??
Oldies from the 2000's...can't even fathom that!
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Radio can not serve 55+ because there is no sales opportunity. And... keep in mind rap and hip hop are over 20 years old... there is a rap oldies format!