To the posters who find it hard to accept a PCI card can cost this amount of money...
What you are actually paying for is the high cost of development and support, not hardware. If a $200 metal box was wrapped around the pci card would the same comments have been made? I'm sure the processing capability on the card rivals or exceeds many of the rack mount processors out there.
A large part of any product's cost goes towards the infrastructure that allows that development and support to exist including business premises, heating, lighting, phones, internet, the list goes on. It's just a lot harder for consumers to justify paying big bucks for something that doesn't look physically expensive. Software in its purest form (think windows apps) is a classic example. I still can't get my head around going into one of the software stores in the UK and picking up a cardboard box with a cd inside and paying a good part of $2000 for a graphics suite, but I feel a lot happier paying the same amount of money for a heavy box of electronics. The difference may be that the empty box of software may have 200 coders working full time on it, refining it and supporting it together with the large associated costs, while the electronics hardware box may have only had a handful of designers who designed it and one of two to support it. I am aware that economies of scale plays a big part but you I am sure you get my point.
More and more these days IP (intellectual property) is playing a bigger role, especially with soft cores. Just take a look at ARM and fraunhoffer as classic examples. You are not paying for a shiny box but for the countless individuals spending countless hours using facebook, err sorry, I meant coding and developing binary blocks of virtual nothingness that somehow makes our daily lives that touch easier, that's the plan anyway.
More and more products in our industry are based on single board computers and cut down pc's running Linux. Sound4's strategy seems to be that of placing an audio processing component into a unit that offers the broadcaster more than just the processing alone. We wish them luck.
Time will tell if Sound 4's commercial strategy pays off. Competitors make us all up our game and there will always be new kids of the block, hey that was us a few years back. Change is inevitable and you have to embrace it to survive.
"4", now that is interesting