For those not familiar: KIKK 650 airs the Westwood One Sports Network. It was previously BetMGM and BetQL, and before that, CBS SportsRadio. It basically exists to clear national programming, and I assume it is a sales throw-in for clients buying SportsRadio 610.
I rarely listen to 650 any more, but I have come across Spanish language PSAs on the station over the past few years. Nothing new; they appear to be inserted locally and not by the national network. There is a lot of local PSA/promo fill on the station when it is not passing through the optional national break fill.
With the impending launch of 95.7 The Fan there has been some speculation as to the future of 650. Does Audacy keep it going as is? Or do they sell it or turn in the license?
650 is about to get a call letter change after 65 years as KIKK, as that call is going to 610 when the FM simulcast launches. Will the KILT call move to 650? In that case I would think Audacy would probably hold on to the station, though there might be some lingering sales confusion with the local SportsTalk effort. If 650 gets some random call it might mean they’re thinking of unloading it. But who knows, just speculating. Perhaps the current KKHH call on 95.7 goes to 650 instead. Will be keeping an eye out for the call change applications for 610, 650 and 95.7.