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Buffalo Speaking of ratings, here's the September monthly

S

SirRoxalot

Here's the Top 10 for September:

SubscriberFormatJUL 25
(MAY-JUL)		AUG 25
(JUN-AUG)		SEP 25
(JUL-SEP)
WBLK-FMUrban Contemporary10.09.49.7
WYRK-FMNew Country9.59.08.8
WGRF-FMClassic Rock8.18.68.0
WKSE-FMPop Contemporary Hit Radio5.55.86.6
WHTT-FMClassic Hits5.77.06.2
WBEN-AMNews Talk Information6.85.85.9
WGR-AMAll Sports4.04.15.3
WTSS-FMAdult Contemporary4.34.13.6
WBFO-FMNews Talk Information2.73.43.2
WEDG-FMAlternative3.13.62.8
WBKV-FMContemporary Christian2.02.52.5

You can get the full 12+ here:

radioinsight.com

Buffalo/Niagara Falls

Nielsen Audio Monthly Ratings Buffalo/Niagara Falls (Market #59) Population: 1,011,800 Hispanic Population: 57,100 - Black Population: 133,100 Average Quarter Hour
radioinsight.com radioinsight.com

Kiss and WHTT swap places in the Top 5, and WGR gets a typical Bills boost. 96.1 will likely start pumping out the Christmas tunes right after Halloween.
 
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It's interesting to me that the streaming stations at the bottom of the 12+ aren't showing much impact. With all the attention that digital gets in the major trades, I'm not sure it's showing up in diary markets. I'm also a little confused whether the streaming ratings are included with the OTA ratings or are only reported separately. For WGR and WKSE, the primary content is the same. Only the advertising seems to be different.
 
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Buddy Shula said:
Digital is reported separately. The station can have its choice. They can be combined in OTA or reported separately
Click to expand...
To be combined, the digital stream must be a full simulcast without separate stop-set contents. If identical, the stations I am familiar with all select combined reporting as that has the potential to increase overall market rank for the station.
 
davideduardo said:
To be combined, the digital stream must be a full simulcast without separate stop-set contents. If identical, the stations I am familiar with all select combined reporting as that has the potential to increase overall market rank for the station.
Click to expand...
Yes, that is correct. Every share point or 0.1 counts in the overall rankings which is why I never did it.
 


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