Re: Active Rock is the way to go..
As I stated earlier, I'm afraid KIOL is what it is. I don't think they plan on changing anything.
I listened for a two day period a while back and really loved some of the listening segments. Tom Petty, good Stones that I haven't heard on the radio in quite a while, Yes, old Foo Fighters--there were some great moments.
However, this station IS fighting an uphill battle. The playlist is too rocky. At least when I listen to KISS in SA, I know exactly what I'm going to hear before I listen and it's mostly stuff I like. Rage, Tool, Slipknot, Pantera, Ozzy. That's still the best rock station in Texas.
KIOL is neither unpredictable or predictable, it's mostly bleh. Sometimes you'll listen and hear a stowaway song that you forgot even existed. Other times you'll nothing but a hear a bunch of crap that's been beat into your head (i.e. "Rock and Roll"). "Rock and Roll" is a great Zepp. song in its own right, but some of these segments where all the song are like this just get irritating and boring.
KLOL had the advantage when they had Mandatory Metallica. They were able to retain some listeners who liked them. Now that KTBZ plays a far better and superior range of Metallica, KIOL just can't compete. The other night they played "Leper Messiah" and "Fight Fire With Fire." They never played these songs on KLOL!
All I've heard on KIOL is "Enter Sandman" and "Nothing Else Matters." Will not cut it.
KIOL is missing the mark on playing a lot of rock bands that are not played enough on Houston radio.
KTBZ's most requested song is "BYOB" by System of a Down, but is it played as such?? NO! They play it maybe 4 times a week and then somewhere in nocturnal emissions.
Playing the most wanted song 19 times a week verses another song, Exies "Ugly" 47 times that few people are requesting just pisses me off.
KIOL could really pick up on this and gain a few more listeners.
Active rock is the only way to go.
Slater hath spoken.