Just what New York needs, another Caribbean station. Now 87.7 will sound like a pirate station, right where it belongs next to another pirate on 87.9. It's even worse than Korean, there are more than 20 other Caribbean stations in the area if you count all the pirates, and most of the pirates sell advertising and can always undercut 87.7's billing rates.
I remember in 2005 I thought 87.7 was a pirate with a Russian format.
87.7 is now New York's "niche" format wheel, from Russian to dance to rhythmic/dance to standards to indie rock to Caribbean. That's 6 formats in a little over 2 years! 105.1 at least spread its formats over 5 years and had more mainstream formats.
One thing's for sure, 87.7 FM will never get more listeners than it did in September 2009. It's a miracle for ANY format to hit 1 million listeners on a low power 87.7. Now, its cume will be just above the HD2s and below the out of market stations. It would be beaten by the pirate stations in the ratings if Arbitron rated pirates.
I remember in 2005 I thought 87.7 was a pirate with a Russian format.
87.7 is now New York's "niche" format wheel, from Russian to dance to rhythmic/dance to standards to indie rock to Caribbean. That's 6 formats in a little over 2 years! 105.1 at least spread its formats over 5 years and had more mainstream formats.
One thing's for sure, 87.7 FM will never get more listeners than it did in September 2009. It's a miracle for ANY format to hit 1 million listeners on a low power 87.7. Now, its cume will be just above the HD2s and below the out of market stations. It would be beaten by the pirate stations in the ratings if Arbitron rated pirates.