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feeball
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Pratte4Life said:
The solo stuff is a definite country. The most recent Kid Rock stuff is country, ditto for Uncle Kracker.
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Spring 07 Part 2 Ratings are out
- Thread starter toddjammin
- Start date
The solo stuff is a definite country. The most recent Kid Rock stuff is country, ditto for Uncle Kracker.
Only issue with Froggy is that the same station is simulcast on five or six different frequencies. If the same thing was done with Y108, the numbers would be weakened as well. If there was just one Froggy station out there, the numbers would be a lot different.
True, but that's not the case. Just because the same thing is broadcast on 4 stations doesn't change the fact that the people in that particular area are listening to that particular station and those people count.
Yes, Froggy could stretch the truth by adding the numbers, going to a client in East Liverpool and saying that they have a 5-plus share of the market as a whole, when in fact the share from 104.3 might only be around 1, or go to a client in downtown Pittsburgh saying the same thing when the 98.3 signal gets only in the mid 1's. It's all in how it's packaged.
In a way, the fact that Froggy's numbers can easily be regionalized could help 107.9 counter Froggy's slight of hand. They could show a perspective Pittsbugh client that only a very small portion of Froggy's listeners are indeed from Pittsburgh.
It would be interesting to see how the numbers from 107.9 broke down by region.
True, but that's not the case. Just because the same thing is broadcast on 4 stations doesn't change the fact that the people in that particular area are listening to that particular station and those people count.
Yes, Froggy could stretch the truth by adding the numbers, going to a client in East Liverpool and saying that they have a 5-plus share of the market as a whole, when in fact the share from 104.3 might only be around 1, or go to a client in downtown Pittsburgh saying the same thing when the 98.3 signal gets only in the mid 1's. It's all in how it's packaged.
In a way, the fact that Froggy's numbers can easily be regionalized could help 107.9 counter Froggy's slight of hand. They could show a perspective Pittsbugh client that only a very small portion of Froggy's listeners are indeed from Pittsburgh.
It would be interesting to see how the numbers from 107.9 broke down by region.
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feeball
Guest
Y108's numbers are the only real bright spot for CBS Radio in Pittsburgh. If current trends continue, I predict that Y108 will overtake KDKA in numbers. Not because CBS Radio wants for KDKA to drop below Y108, but it will happen completely by accident.
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Radio_Realist
Guest
In a way, the fact that Froggy's numbers can easily be regionalized could help 107.9 counter Froggy's slight of hand. They could show a perspective Pittsbugh client that only a very small portion of Froggy's listeners are indeed from Pittsburgh.
The also show potential clients that Froggy's listenership is in the ring of affluent suburbanites that surround Pittsburgh, without any of the less affluent urban audience. If you run a chain of stores in suburban shopping malls all around the perimeter of Pittsburgh, but with nothing downtown, Froggy's coverage is an exact match for your intended market.
The also show potential clients that Froggy's listenership is in the ring of affluent suburbanites that surround Pittsburgh, without any of the less affluent urban audience. If you run a chain of stores in suburban shopping malls all around the perimeter of Pittsburgh, but with nothing downtown, Froggy's coverage is an exact match for your intended market.
Radio_Realist said:The also show potential clients that Froggy's listenership is in the ring of affluent suburbanites that surround Pittsburgh, without any of the less affluent urban audience. If you run a chain of stores in suburban shopping malls all around the perimeter of Pittsburgh, but with nothing downtown, Froggy's coverage is an exact match for your intended market.
Possibly true, but really not as "exact" as one might think. Given that most listening is by car, the "intended you reference above would have to consist of people who do not drive in or out of a Frogette's signal range. The station would be missing the so-called "affluent" listener living in the suburbs who commutes to a job in the City of Pittsburgh or crosstown. Moreover, advertising is not necessarily best geared to the "affluent", but moreso to people whose tastes and preferences are malleable. Such people, affluent or not -- live everywhere.
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Radio_Realist
Guest
Such people, affluent or not -- live everywhere.
I knew I should have typed 47 pages of details and disclaimers instead of quickly making a broad point.
I'm simply saying that reaching only the residential perimeter of a market can be as desirable to some advertisers as blanketing the entire area. What's more, no matter where one travels in the Greater Pittsburgh Metro Area, one can always pick up a Froggy. Maybe if one drives from Murrysville through the city and on out to Burgettstown one might have to switch stations at some point along the ride. The few people I know who are major country fans and who drive all over the entire area usually have several pre-set buttons for all of the Froggys, and if one starts getting weak, they hit another button until they find a strong one.
The main point is that Froggy's dispersed transmitter network might not be as good as one really strong signal transmitted from atop Mount Washington, but what they have works better than their critics give it credit for.
I knew I should have typed 47 pages of details and disclaimers instead of quickly making a broad point.
I'm simply saying that reaching only the residential perimeter of a market can be as desirable to some advertisers as blanketing the entire area. What's more, no matter where one travels in the Greater Pittsburgh Metro Area, one can always pick up a Froggy. Maybe if one drives from Murrysville through the city and on out to Burgettstown one might have to switch stations at some point along the ride. The few people I know who are major country fans and who drive all over the entire area usually have several pre-set buttons for all of the Froggys, and if one starts getting weak, they hit another button until they find a strong one.
The main point is that Froggy's dispersed transmitter network might not be as good as one really strong signal transmitted from atop Mount Washington, but what they have works better than their critics give it credit for.
Radio_Realist said:Such people, affluent or not -- live everywhere.
I knew I should have typed 47 pages of details and disclaimers instead of quickly making a broad point.
I'm simply saying that reaching only the residential perimeter of a market can be as desirable to some advertisers as blanketing the entire area. What's more, no matter where one travels in the Greater Pittsburgh Metro Area, one can always pick up a Froggy. Maybe if one drives from Murrysville through the city and on out to Burgettstown one might have to switch stations at some point along the ride. The few people I know who are major country fans and who drive all over the entire area usually have several pre-set buttons for all of the Froggys, and if one starts getting weak, they hit another button until they find a strong one.
The main point is that Froggy's dispersed transmitter network might not be as good as one really strong signal transmitted from atop Mount Washington, but what they have works better than their critics give it credit for.
The Keymarket people came up with a model that consisted of circling Pittsburgh metro and building their numbers cumulatively. So far, it seems as though they may have gotten what they wanted. The only part that I don't understand is why they didn't try to get a station in the Westmoreland area. I think that would be the most affluent area that they could draw from and would have made a more significant dent in DSY's numbers.
Then again, perhaps they did try to buy a station in that area, but no one wanted to sell...
corporateradiosucks said:WQZS in Meyersdale (near Somerset) was all requests all the time when they first started, and they weren't faking it. You know they're not faking it when they play "Angel" by Aerosmith every hour on the hour because some dude keeps calling in and requesting it.
They got rid of it not because it wasn't successful, but because they didn't have the manpower.
Oh, and this was well before cell phones that everyone had with them all the time. All request (if you really did it) would kill people now.
Corporateradio, is QZS still all-local live, or has Roger finally resigned to the bird?
Interested Observer said:The Keymarket people came up with a model that consisted of circling Pittsburgh metro and building their numbers cumulatively. So far, it seems as though they may have gotten what they wanted. The only part that I don't understand is why they didn't try to get a station in the Westmoreland area. I think that would be the most affluent area that they could draw from and would have made a more significant dent in DSY's numbers.
Then again, perhaps they did try to buy a station in that area, but no one wanted to sell...
Keymarket did want a station in that area. However, the swap involving the old 96.5 the Mountain and Key 95 happened after they bought 96.5, giving them an opportunity to penetrate the east suburbs from Johnstown. It was far more lucrative to get a blowtorch signal from Johnstown that could extend all the way to Pittsburgh that mess around with a Class A.
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Radio_Realist
Guest
They got rid of it not because it wasn't successful, but because they didn't have the manpower.
Oh, and this was well before cell phones that everyone had with them all the time. All request (if you really did it) would kill people now.
While looking up something else, I stumbled across software that supposedly could translate spoken words on voice-mail into text. A station could, in theory, set up a voice-mail system for requests, monitor the voice mail recordings using that software to compile it to a list, tabulate the list, and use it as a resource for adding or subtracting songs from their playlist. It would also be dirt simple to use incoming caller-ID to filter out those attempting to flood the system for their favorite songs. To that, a station could add an e-mail request system, and load those requests into the tally of requested songs.
That means that a station could present itself to the listeners as "all request, all the time", and yet make handling and processing those requests an almost totally automated system. The only other thing to add would be a real, live human being to do a reality check and weed out the gag requests.
Oh, and this was well before cell phones that everyone had with them all the time. All request (if you really did it) would kill people now.
While looking up something else, I stumbled across software that supposedly could translate spoken words on voice-mail into text. A station could, in theory, set up a voice-mail system for requests, monitor the voice mail recordings using that software to compile it to a list, tabulate the list, and use it as a resource for adding or subtracting songs from their playlist. It would also be dirt simple to use incoming caller-ID to filter out those attempting to flood the system for their favorite songs. To that, a station could add an e-mail request system, and load those requests into the tally of requested songs.
That means that a station could present itself to the listeners as "all request, all the time", and yet make handling and processing those requests an almost totally automated system. The only other thing to add would be a real, live human being to do a reality check and weed out the gag requests.
Radio_Realist said:A station could, in theory, set up a voice-mail system for requests, monitor the voice mail recordings using that software to compile it to a list, tabulate the list, and use it as a resource for adding or subtracting songs from their playlist. It would also be dirt simple to use incoming caller-ID to filter out those attempting to flood the system for their favorite songs. To that, a station could add an e-mail request system, and load those requests into the tally of requested songs.
That means that a station could present itself to the listeners as "all request, all the time", and yet make handling and processing those requests an almost totally automated system. The only other thing to add would be a real, live human being to do a reality check and weed out the gag requests.
Very interesting, Realist. Wonder if the good folks at Scott Studios are working on this now?
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Radio_Realist
Guest
Wonder if the good folks at Scott Studios are working on this now?
It wouldn't surprise me. However, I would be surprised if any stations were to adopt such a system, unless Scott Studios managed to convince one or two high powered consultants that it was the next big thing. In that case, they'll all adopt it overnight.
It wouldn't surprise me. However, I would be surprised if any stations were to adopt such a system, unless Scott Studios managed to convince one or two high powered consultants that it was the next big thing. In that case, they'll all adopt it overnight.
Radio_Realist said:Wonder if the good folks at Scott Studios are working on this now?
It wouldn't surprise me. However, I would be surprised if any stations were to adopt such a system, unless Scott Studios managed to convince one or two high powered consultants that it was the next big thing. In that case, they'll all adopt it overnight.
I say go for it. If the technology is there now, why not use it. It might even convince some of these guys that there are some songs outside of that extremely tight list of 200 titles that people actually want to hear. If consultants actually expanded their libraries a little bit, they wouldn't have to worry about things like the "No Repeat 9 to 5" and such.
kenhawk1160 said:corporateradiosucks said:WQZS in Meyersdale (near Somerset) was all requests all the time when they first started, and they weren't faking it. You know they're not faking it when they play "Angel" by Aerosmith every hour on the hour because some dude keeps calling in and requesting it.
They got rid of it not because it wasn't successful, but because they didn't have the manpower.
Oh, and this was well before cell phones that everyone had with them all the time. All request (if you really did it) would kill people now.
Corporateradio, is QZS still all-local live, or has Roger finally resigned to the bird?
Far as I can tell, it's still all local, except for some taped shows on the weekends. WVSC has now become "Positive Encouraging K-Love" (a Christian rock station) so WQZS makes a big deal out of the fact that they're local.
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Radio_Realist
Guest
the "No Repeat 9 to 5" and such.
In my office, we rotate who gets to pick the radio station on a casual basis. Recently, one of the guys picked the local station that touts it's "no repeat workdays". By Thursday, almost everyone in the office was complaining that it sounded like everything they played on Monday was repeated on Tuesday, Wednesday, and Thursday.
Most of us pick 'DVE when it's our turn, so that's the station we listen to most. We've reached the point where anytime they play ZZ Top's "La Grange" (which seems like at least 5 times a week) or George Thoroughgood's "I Drink to the Bone" or "Bad All Alone" or whatever that one song he did that he kept changing the lyrics to for his entire career is, we switch to Bob-FM.
In my office, we rotate who gets to pick the radio station on a casual basis. Recently, one of the guys picked the local station that touts it's "no repeat workdays". By Thursday, almost everyone in the office was complaining that it sounded like everything they played on Monday was repeated on Tuesday, Wednesday, and Thursday.
Most of us pick 'DVE when it's our turn, so that's the station we listen to most. We've reached the point where anytime they play ZZ Top's "La Grange" (which seems like at least 5 times a week) or George Thoroughgood's "I Drink to the Bone" or "Bad All Alone" or whatever that one song he did that he kept changing the lyrics to for his entire career is, we switch to Bob-FM.
corporateradiosucks said:Far as I can tell, it's still all local, except for some taped shows on the weekends. WVSC has now become "Positive Encouraging K-Love" (a Christian rock station) so WQZS makes a big deal out of the fact that they're local.
I was aware of that. If they're making money with that station, I'll be very surprised. I've never known of any Christian music formatted station run as a for-profit that made any money.
As for WQZS, as long as they continue to serve Somerset County, they'll do well. They're doing more than the stations licensed to the county seat itself are doing.
KLTY Arlington/Dallas/Ft. Worth says hey.kenhawk1160 said:I've never known of any Christian music formatted station run as a for-profit that made any money.
Bob E. Nelson said:KLTY Arlington/Dallas/Ft. Worth says hey.kenhawk1160 said:I've never known of any Christian music formatted station run as a for-profit that made any money.
Good for you. You're among a VERY select few. Are you a standalone owner or part of a corporate structure?
Radio_Realist said:The also show potential clients that Froggy's listenership is in the ring of affluent suburbanites that surround Pittsburgh, without any of the less affluent urban audience. If you run a chain of stores in suburban shopping malls all around the perimeter of Pittsburgh, but with nothing downtown, Froggy's coverage is an exact match for your intended market.
If you were talking about the Frog listeners being in Cranberry, Robinson and Peters Twp I'd agree... but we're talking Charleroi,
Wheeling, Steubenville, Beaver Falls..... all areas that couldn't support facilities as standalones.
kenhawk1160 said:Bob E. Nelson said:KLTY Arlington/Dallas/Ft. Worth says hey.kenhawk1160 said:I've never known of any Christian music formatted station run as a for-profit that made any money.
Good for you. You're among a VERY select few. Are you a standalone owner or part of a corporate structure?
KLTY is a Salem facility and does very well in the money demos. I have no involvement with Salem and, in fact, don't even listen to KLTY. But, as you stated, it's among the few Christian music stations that's run as a commercial enterprise and is very profitable.
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