> Roger Wimmer who writes the "Research Doctor" column on
> AllAccess has a simple formula for success in life.
>
> · Find out what the people want.
> · Give it to them.
> · Tell them that you gave it to them.
>
> Whatever happened to in-depth, in-market research to
> identify what the listeners in DFW want to hear, and then
> giving it to them (then tell them that you gave it to them)?
> The answer is Consolidation and slashing budgets to try and
> raise the bottom line (read: stock price). What we have now
> is the result of a lot of snake-oil salesmen, I mean
> consultants, steering the ship. What do we get? Just turn
> on your radio and enjoy

>
> We get a once great classic rock station (KZPS) that is
> essentially ruined by a series of corporate decisions (too
> numerous to regurgitate here), and it's kissing cousin KDGE
> suffering the same fate.
>
> We get the demise of KEGL, the birth and death of Sunny
> 97.1, and the cloning of an Hispanic format (why not, they
> opine, nothing else is working and those Hispanic
> broadcasters and being successful). We get the Twister,
> launched not to be a successful station, but to siphon off
> audience from sister KSCS' nemesis The Wolf. We become the
> only major market without a successful News station (poor,
> poor pitiful KRLD).
>
> That's my two cents for this scorching Friday in August.
>
> Man your keyboards...
>
Again, the consultants, the owners, are real estate agents, not broadcasters.