Standards and/or Oldies in Evansville, please?

[cspotrun]

check PEW.

 

[Lamont Lester]

check PEW.

I did and the numbers I read were lower than what you cited. As such, I was hoping that you could offer a link to the specific stats you quoted.

 

[Lamont Lester]

Pew Research follow-up

Starting in the second paragraph of the only article found at the Pew website pertaining to 18-24s still living at home - http://www.pewsocialtrends.org/2012/03/15/the-boomerang-generation/2/. (I trust this will fall under fair use.)

"According to the survey 40% of 18- to 24-year-olds currently live with their parents, and the vast majority of them say they did not move back home because of economic conditions (in fact many of them may have never moved out in the first place)."

That's far lower than the 65% you cited with a vast majority of the Pew respondents stating that their living at home was not in response to economic conditions. As you can see, the Pew article is dated in March of 2012. If there is a follow up to that report, I wasn't able to find it at Pew and as such I asked if you could source it for me. My thanks and appreciation for any further help you can offer.

 

[Potts]

Considering the strong desire for the younger numbers by radio stations and agencies, wouldn't it make CENTS to go after a larger segment that's currently underserved or not served at all? Let's break it down this way, there's a big chunk of the pie not being served at all while the other slimmer slices are all being devoured by those trampling over one another to get that little morsel. Seems like to shoot for a whole lot of something than a little bit of nothing might be a wise choice.

 

[radioboymark]

Let's clear up somethings here -

Considering the strong desire for the younger numbers by radio stations and agencies

As a radio station, we don't care about "numbers" we care about advertisers. In 2013, it's not about ratings anymore. Results for those who advertise is the local goal. For regional and national advertisers, they care about numbers right now, but that is slowly changing.

Let's break it down this way, there's a big chunk of the pie not being served at all while the other slimmer slices are all being devoured by those trampling over one another to get that little morsel.

There maybe a chunk of the "listenership" pie, not so much the advertising pie. Right now traditional radio and TV and doing their best to promote to advertisers the value of the older demographics. If we are lucky, we can get an agency to consider 35-64 as a secondary demo.

Consider programming as the "product" side and advertising as the "sales" side. You "produce" what the customer wants to buy. To produce something the "customer/advertiser" doesn't want to buy and then spend a lot of time trying to sell it - does that make sense?

 

[cspotrun]

check PEW.

I did and the numbers I read were lower than what you cited. As such, I was hoping that you could offer a link to the specific stats you quoted.

i got the numbers from cnn or maybe fox no less than 3-4 days ago, it blew me away so much i backed up tivo so i could write the numbers down and cite where they came from, they sited PEW. but really if you don't believe me, AT EVEN 40% 18-24's living at home is alot..

 

[Lamont Lester]

but really if you don't believe me, AT EVEN 40% 18-24's living at home is alot..

Where did I say "I don't believe you?" I'm currently working on a project for a client. Those stats would be a help but I need to be able to accurately source the information. I was hoping you could help further. I'm sorry to have troubled you.