It's kinda interesting how a lot of stations promote the fact they broadcast in HD and rarely mention you'll need a new expensive radio to get the HD signal.
They're just saying that I think as a hedge against the HD bluster of stations like KBKS. KPLZ is still analog signal-wise (and maybe a little TOO quiet?), but the general public is not aware of HD radio yet and many would want a bigger incentive than what's out there now to switch (a station that plays whole albums was one idea I heard the other day. If you think the RIAA's panties are in a wedgie now with the peer to peer downloaders...)
HDTV sells itself with it's picture. HD Radio stations are going to have to start making use of those sub-channels and offer demo simulcasts on their analog signals to help further the transition for a few years.
> > Well, that's what one of their promos said this afternoon.
>
> > In fact, it was touting the high-quality audio processing
> -
> > "music as it was meant to be heard" or something like
> that.
> >
> >
> > The promo even took a swipe at the "loud" signals in the
> > market (you know who you are...and some of you are doing a
>
> > lousy job of being loud).
> >
> > 100% digital? I s'pose that's true...if you factor out
> the
> > mics, the phones and the transmitter...
> >
>
> Is that the same as Hi Def (HD) radio? If so, Fisher's WAY
> behind the curve.
>
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