Saw a new billboard for Rock 103.3 today on 169 southbound between Owasso and Tulsa, and it had "The Billy Madison Show" at the top of the billboard.
I was only about to figure out that was what it said when we were almost past it.
I assume the font is their logo, or something, but MAN... somebody needed to see that from a distance before approving it. If you don't know what he looks like (his face is on it too), most people will never know it's promoting the morning show.
...Glad, however, to see Cox promoting the station. Seems to me like they ought to do well, but of course I'm not the determining factor...