Star 94's Big 90's Weekend

[jabba17]

This is a topic where the opinion of this board means less than nothing. It's targeted at Women 35-55

Star came in 6th 18-34, and 15th 25-55, so not sure why they're targeting the older demo with this 90s weekend (if that's what they're doing)

Many people in the business know that the songs of one's teenage years will forever resonate with them. A 34YO was 14 in 1990, and 23 in 1999. An all-90s weekend would be received favorably by 22-34YOs, most of the former demo you mention.

Wait...a 22-year-old was 1 year old in 1990 and 9 years old in '99 - but yeah I'm assuming they're targeting people in their 30s, especially with a tagline like "Your Life Your Music"

90s music for the young end of 18-34 would be like 60s music to a fortysomething like myself--old and retro but not too old to be irrelevant, and there's a good chance you heard it on the radio as a young child when it came out (or as a recurrent, but not an "oldie"). To that demo, 60s/70s would be like 50s golden oldies or MOYL nostalgia is to your average fortysomething GenXer--too darn old to be personally meaningful. 80s music today is as old as 50s music was in the 80s--do the math.

(Side note: I happen to like golden oldies and Big Band, so no nastygrams please from partisans of those genres.)

 

[RoddyFreeman]

The Britney Spears and BSB stuff reminded me of the early days of 95-5 The Beat, when Jammin' Jay Walker was sending this town into a frenzy.

 

[Nyte Ryder]

Baby One More Time and Runaway Train got 10 spins this weekend on Star

24 other songs got between 8 and 9 spins. I don't know what to think about that lack of depth. If no one else noticed, then maybe it's okay. But that's a 5 1/2 hour rotation for a lot of these songs. Seems like there should be a few more 90's songs they could pull from.

 

[rho01]

It's just the opening weekend. I think they went relatively tight on purpose.Hopefully, they won't play the same 150 songs over and over and tweak it regularly.

 

[RoddyFreeman]

It's just the opening weekend. I think they went relatively tight on purpose.Hopefully, they won't play the same 150 songs over and over and tweak it regularly.

So are you saying they'll be doing this every weekend?

 

[atlantaboy]

^I actually heard from an "inside source" that they'll be doing this every weekend (or at least really frequently), cause they got a really strong response from it

Personally, I think the novelty's gonna wear off after a while though - I remember when 107.9 The Link/Charlotte went through an 80s weekend phase back when I live there in the mid-2000s, and I want to say it lasted about two months

 

[rho01]

They're definitely going to do it again this weekend, according to PD Scott Lindy. How quickly it burns out will show you how much affinity there is to the 90s as a whole. I think the 90s were so splintered musically compared to previous decades that there are far fewer collectively agreeable songs that a broad audience will enjoy and that is a recipe for burnout.

 

[atlantaboy]

Yeah, just seems like the Britney/'N Sync/Backstreet stuff is gonna burn out quickly, and they're gonna be left with a pop/alternative mix that sounds like Dave-FM

For me, 80s weekends are exciting because most of those songs came and went so quickly that it's exciting to hear them again - I'm just not sure the 90s falls into that category