The deal that CBS used to offer was rights fees (like 6-8 million a year), and they sold the inventory. The current deal with KTCK involves no rights fees, but Jerry has the inventory. The story I hear is that Jerry has 99% of the inventory in game, most of the pre and post game inventory, owns the weekday show inventory, etc etc.trying2getn said:Can CBS give Jerry Jones a better deal then he would have if he decided to stay under the Cumulus deal. Remember it's Jerry's opt out, he left CBS cause they wheren't willing to give him a deal that he was wanting and The Ticket stepped up and did. So why would CBS be in a position to give him what he wants now. Especially now when the economy is crap and budgets are massively getting cut. Remember the bottom line is the bottom line. I just have a feeling that Jerry is not going to trade in a lucrative deal for stronger signal.
I think what it will come down to 2 things.
#1 Whether CBS will offer more stuff that Cumulus won't. Like some form of rights fees AND Jerry still controls all the inventory. Or inventory on other stations to promote season ticket sales, etc.
and #2, if Jerry is willing to go with an untested, unsuccessful station for the most popular sports franchise in America. Best case scenario, The Fan does well, and come Septemeber they're at least making inroads against ESPN and KTCK. Worst case scenario, come September The Fan is a train wreck, they're getting no ratings, losing money hand over fist and the cowboys are seen as a joke for being on the #3 sports station in the market.
If I were Jerry, I'd think about going with the Ticket for one more year, and see how the Fan shakes out...Because what would be funnier than agreeing to move to that station and that station failing miserably before your games ever get on the air?