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Talktalk
Guest
does anyone know what the stations generate and how they relate to their ratings? I think that is the true test to how wella station and/or group performs.
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I would agree...there have been some great stats that have been touted at some recent talk conventions stating that Talk stations, as a rule, outperform their ratings in revenue. Would be interested to see if that holds true in Dallas.
Signal_Faded said:
Here are the top 20 stations ranked in estimated revenue for 2006. The top biller is around $30 million, and #20 is at about $9 million.
WBAP News/Talk
KKDA Urban
KPLX Country
KTCK Sprts/Talk
KRLD News
KHKS CHR
KSCS Country
KLUV Oldies
KLTY ChrsContemp
KVIL AC
KLLI Talk
KESS Spanish Regional
KDMX AC
KEGL Span/Oldes
KMVK Rhymc/AC
KBFB Hip Hop
KLNO Span/Oldes
KZPS Clsc Rock
KDGE Alternative
KJKK Jack
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Talktalk
Guest
that is 06, does anyone have any power ratios for 07? I would think, with all the experts out there, SOMEONE would have some current info.
Talktalk said:
The data is available only to station management in Dallas via the Miller Kaplan reports, and is cluster, not station based. The only somewhat accurate data takes M-K as a base and tries, on an annual basis, to determine what each station does. Due to combo sales, this is, at best, very approximate.
And, since agencies often buy on multi-book averages, power ratios are best seen on an annual basis, a process that smootes wobbles and seasonality.
Last year the Ticket billed $24.9m I think they are projecting close to $30 for 07. KHKS projects to bill over $20m. KEGL no higher than $8m and 990 AM is hoping to buy a clue.....
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Talktalk
Guest
Thank you Radioman, very insigtful. It makes you wonder. KLLI and The Ticket seem to have flipped places in ratings and LIVE never billed close to 20 mil. I am sitting her wondering how long it will take to flip:
LIVE, JACK, KEGL and KDGE. David, FYI, station management know who is where on the Miller Kaplan Report. And power ratios are what make and break stations. If any of these four stations are under a 1...they are gone. Who goes first?
LIVE, JACK, KEGL and KDGE. David, FYI, station management know who is where on the Miller Kaplan Report. And power ratios are what make and break stations. If any of these four stations are under a 1...they are gone. Who goes first?
Talktalk said:
The fact that KLLI has not been whacked like most of the other Free's may say something about giving the format time to grow. Or not. The nice thing about talk on either band is a greater tolerance for spot loads, meaning that lower ratings can produce higher revenues.
[/quote]LIVE, JACK, KEGL and KDGE. David, FYI, station management know who is where on the Miller Kaplan Report. And power ratios are what make and break stations. If any of these four stations are under a 1...they are gone. Who goes first?
[/quote]
Station clusters report cluster revenu to M-K. We know from expereince that the way individual stations may be broken out that the indivisual station numbers can be waaaaaaaaaaaaay off. BIA, which uses M-K plus industry sources, understade KESS revenue by over 100% in 2006 as one example.
Different formats get different ratios. If you get a 5 share with CHR but only a 0.8 power ratio, you are still better off than a 2.8 station with a 1.2 ratio. So the real issue is indexing potential share vs. ratio for the format.
O
ocala500
Guest
DavidEduardo said:
I find it odd that KPLX out bills KSCS. Particularly when it appears to be by quite a bit of revenue. Unless they are funneling some extra revenue from their combo sales over to KTYS.
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SmokeRing
Guest
What's the record billing year for the Dallas market? Didn't KVIL bill somewhere in the 34 to 36 million range in the late 90's?
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Talktalk
Guest
I don't know the year, but it had to be in that range with the Cowboys and Ron Chapman, that station was a monster.
SmokeRing said:
1997 KVIL $32.7 million
1998 KVIL $34.2 million
1999 KVIL $32.9 million
2000 KHKS $33.8 million
2001 KHKS $27.3
So the record appears to be KHKS in 2000.
Of course, in 2006 Dallas was a $425 million total revenue market. In 1998, it was $332 million, so the share of revenue for KVIL was amazing. In 1995, there was about $2.0 million in revenue for every commercial share point, while today there is nearly $5 million per share point.
Of course, in 1976, Dallas was a $30 million dollar market, and in 1985 it was up to $107 million.
Data from Jim Duncan's American Radio "The Markets" book.
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SmokeRing
Guest
Isn't KVIL's 1998 number higher than KHKS's 2000 number? Or did you mis-type the 2000 total?
That's nearly 10 years ago. I wonder what the inflation adjustment would be?
SmokeRing said:
Right. My mistake. And indexed against the market, it is even more.
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SmokeRing
Guest
Is it safe to guess that 2000 is when Chapman left KVIL? Was there a significant fall-off in billing at KVIL? And did that lead to KHKS's surge?
SmokeRing said:
2001 billings for the market were way off 2000, too. That was true in the whole nation.
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Talktalk
Guest
9-11 created a shift in most markets across the country. Talk stations took larger share as did younger skewing stations like KHKS. Based on the morning personalities ability to inform. Kidd has always been a remarkable broadcaster.
Talktalk said:
2001 was already a bad year prior to 9/11. We had, if you recall, a market crash in Spring, and bad GDP figures for the first half of the year. All stations were off. KHKS did $28 million in 2000 and $22 million in 2001. It was off more than the market. WBAP was off slightly in 2001 vs. 2000, and flat in 2002, 2003 and 2004. Shifting markets, KGO, the legendary 27-year #1 station in San Francisco, went from $47 million in 2000 to $35 million in 2001. So much for talkers being up in 2001.
Browsing Duncan's "The Markets" across multiple markets, I see no indication that talkers had any overall boom, and CHRs definitely did not.
I find it odd that KPLX out bills KSCS. Particularly when it appears to be by quite a bit of revenue. Unless they are funneling some extra revenue from their combo sales over to KTYS.
[/quote]
That was last year. KPLX was still getting national buys in part on 2005's numbers.
[/quote]
That was last year. KPLX was still getting national buys in part on 2005's numbers.
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