I can't help but wonder if the reason traditional oldies on terrestrial radio is suffering is because of the short/repetitive playlists.
While on vacation this past two weeks, I did a lot of listening to both Upper Michigan AM/FM radio, and XM.
The thing that struck me the most was how "safe" the stations in Ohio play in contrast to XM and some of the live U.P. stations. I use the word safe only because that's what one of the cluster PDs said they had to be in order to keep listeners. (They are now #9 in the market with a 3.0, and above them are stations with double digits). I'm guessing their playlist is only 400-500 songs, same jingles as the past several years.
XM, especially, plays some rather "off the beaten path" songs that I have not heard in years. For me, it was enjoyable and I loved hearing some of the tunes.
In the case of the one of the FM oldies stations in the U.P. I heard;
- "Going In Circles" - Friends of Distinction #123 of 1969
- "Serpentine Fire" - Earth, Wind, & Fire #99 of 1978
- "Harbor Lights" - Platters #76 of 1960
I can safely say that I've never heard these songs on any oldies station in lower Michigan or Ohio. They were not a tune-out to either my wife or I. In fact, she commented that she wished our stations down in Ohio sounded as fresh and live.
IMHO, part of the problem with the format is trying to be so safe that there is a whole segment of music that people miss, and the burnout factor on the balance of played songs is high. The other factor is clearly intellectual laziness with "some" stations thinking that just because they play a song, play a liner, play a song, that it's a good product. I don't think the public is as stupid as they think.