I've tried to be polite in earlier assessments of Legends 102.7, but Element 9 is right. It's just an awful station. There a few good people on the air, but it's hard to sound good on a bad station. Weekenders Mike Vickers and KB Cooper sounded much better when they worked full time for WBBF and WBEE respectively. The whole presentation is bad. Like many of us on this board, I could be tempted to do some on-air work on the weekends, but I would never even apply to this station. I wouldn't want people knowing I worked there.
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Stephens Media Moving Plus Some Inside Info.
- Thread starter The Voice of Reason
- Start date
Element9 said:
You make an excellent point here. Should WLGZ's numbers start to give other stations owned by Clear Channel, Stephens Media, and Entercom problems, it is very possible one or more of those stations might change format to erode Legends numbers. Or they could increase their music rotation to include more songs aimed at an older audience.
Say what you want about the 55-64 crowd, but I've found out that these people, who are largely ignored by ad agencies, are the folks who have the money to spend. And more importantly, they still listen to the radio while the younger demographics do not.
Let's put the cards on the table. No matter what advise or suggestions some of us have given Crawford to improve WLGZ, it appears management isn't listening, which is a shame because if they continue to go down the path they currently are, eventually they will find their audience has eroded out of frustration or boredom.
I would classify Legends as "highly entertaining" on the infrequent occasions when I have time to listen. Unfortunately it's not always entertaining for the right reasons. :-\
I also note for the record that, as a radio-type, I hardly represent the typical radio listener.
How about I just recreate WABC Musicradio 77 on 1220? (Sorry, Stephanie Miller.....here we go again....)
I also note for the record that, as a radio-type, I hardly represent the typical radio listener.
How about I just recreate WABC Musicradio 77 on 1220? (Sorry, Stephanie Miller.....here we go again....)
For some reason I can't stream Legends so I can't hear what's going on. But I will say this, their ratings are increasing. If they have a third book in a row where the ratings are up.....what can you say? People are listening.
ThePickleReport said:
Perhaps that's an indication of the level of desperation reached by people who are sick to death of canned corporate radio.
Yes, and instructive to anyone who might be "entertaining" the notion of launching a full-service, classic hits/oldies station with live personalities (at least in the main dayparts) and quality non-music elements.
You know, like we all used to do from Market #1 to daytimer coffeepots in the 60s and 70s. When everyone listened to and appreciated local radio. The results were enjoyed and respected even if, objectively, the programming was kinda lame. Radio got big props for effort. As Legends is getting today, and justly.
There's a big difference between playing to Joe 6-Pack and Madge, and playing to Wall Street.
You know, like we all used to do from Market #1 to daytimer coffeepots in the 60s and 70s. When everyone listened to and appreciated local radio. The results were enjoyed and respected even if, objectively, the programming was kinda lame. Radio got big props for effort. As Legends is getting today, and justly.
There's a big difference between playing to Joe 6-Pack and Madge, and playing to Wall Street.
S
scooterodell
Guest
Savage said:
Organ of Onanism? Wow... language so obscure, even the moderators haven't caught it!
Onan the Barbarian????
Isn't he Governor of Collie-fornia now?
Isn't he Governor of Collie-fornia now?
B
Bob1370
Guest
Quoth Mr. Savage, "I learned all about Onanism on WHAM's "Ask The Experts"
And I always thought that was that station's overall format.
Seriously, though, how long can Legends get away with "playing whatever the hell we have in the library from 1953 to now, in any order that comes to mind"? It's fun in that you never know what's coming next (I once heard a doo-wop song played back to back with Steve Miller Band's 'Jungle Love'). But that has to be driving listeners nuts...you have to wonder what it's doing to TSL.
And I always thought that was that station's overall format.
Seriously, though, how long can Legends get away with "playing whatever the hell we have in the library from 1953 to now, in any order that comes to mind"? It's fun in that you never know what's coming next (I once heard a doo-wop song played back to back with Steve Miller Band's 'Jungle Love'). But that has to be driving listeners nuts...you have to wonder what it's doing to TSL.
Bob1370 said:
To answer your question Legends will get away with what they are doing until:
A. Another station decides to copy that format and does it right.
B. Their audience declines, and thus their advertisers go else where.
Bob1370 said:
Kind of reminds me of what WVOR was like in the late 70s during the early days when Jack Palvino came on board. As I recall, they were playing Glenn Miller and other big band cuts and Frank Sinatra songs along with oldies and some of the current hits of the day. As I recall, the playlist was huge back then.
yugoidar said:
The big difference is that WVOR had a news department staffed with people like Dick Tobias, his wife, Gary Walker, Warren White and other professionals. People did listen for the music, but they also could hear what was going on locally and around the world.
With only two radio stations in Rochester that have any news staffs (WHAM &WXXI) plus the audience they are targeting, why Legends won't shell out some money and staff a news department is beyond me. All they would need is three people. One to cover morning drive; another afternoons, and the third person could be a beat
reporter.
I know someone will respond by saying that local news isn't important on an FM station. Well WVOR was # 1 for many years, plus it made money...lots of money. And Jack Palvino knew the Rochester market, which is one reason VOR was competitive plus had a news department.
S
scooterodell
Guest
Bob1370 said:
WLGZ's TSL is about average... not as good as DKX or WHAM, but better than CMF.
S
scooterodell
Guest
Mark_Giardina said:
In this market and its current employment environment (evidence: all of the radio people here who are no longer radio people), NOBODY is going to decide they need to create three new positions just to try news. Even if you grabbed fresh-out-of-college newbies, the employment cost would be significant. There's no guarantee that it would be the best way to spend that money, either--advertising or promotions or jingle packages or imaging would all be clamoring for the same dollars, assuming there are dollars to be had.
If Crawford, or Stephens, or Entercom decides to try news, it is much more likely to be some sort of joint effort with channel 8/31 or channel 10 or RNews, and will likely be a trade relationship with no significant cash outlay by either party. I just don't see it happening any other way with the way things have been going.
This formula of using TV news on radio has been going on for years and, in my opinion, is an abomination. TV news on radio is terrible, especially when it comes to sound bytes. Some times radio listeners have no idea who is speaking about what.scooterodell said:
The plain and simple truth is that the three companies you mentioned can afford to hire local news talent; they just choose not too because it would impact their bottom-line.
One would think that if everyone is doing the same thing (regarding local news) that Legends' executives might say"let's try something different." But instead of being innovative, it is easier to just follow along with the rest of the herd. It is truly a shame that creativity no longer is the driving force behind radio.
You mentioned Legends' TSL numbers are good compared with other stations. That number will eventually erode as listeners grow tired of hearing the same songs repeated on a weekly basis and instead either turn to another station, or just listen to CD's.
S
scooterodell
Guest
The Voice of Reason said:
And that's the point, isn't it? Radio is a business. Profit is the goal. Believe me, if local news were a shoe-in for the increased ratings that you seem to think it is, everybody would be doing it. Businesses don't leave money on the table to someone else to grab. If it worked, it would help the bottom line; but as you've already implied above, the truth is it would actually hurt that bottom line. What's the point of that?
This morning on Legends: "You Keep Me Hangin' On" by Vanilla Fudge, followed by "Chason D'Amour" from Art and Dotty Todd. Just kidding! I made that one up!!
It wasn't Onan the Barbarian, Rox. It was the "Total Recall" of Gray Davis by Arnie Rothsch...I mean, Schwartzenoodle, out there in Coliform-Ya.
The Onan thing has nothing to do with starting up the standby generator, BTW....
Just kidding! I made that one up!!It wasn't Onan the Barbarian, Rox. It was the "Total Recall" of Gray Davis by Arnie Rothsch...I mean, Schwartzenoodle, out there in Coliform-Ya.
The Onan thing has nothing to do with starting up the standby generator, BTW....
S
scooterodell
Guest
Savage said:The Onan thing has nothing to do with starting up the standby generator, BTW....
One would hope not! LOL!
The thing that Legends 102.7 has going for it now is some well established Air Talent. Two of which are from the WKLX Days. One did Mornings, the other Middays. Coupled with the fact that afternoons are also strong. The long established talents at Legends are Part-Timers by choice, since both have great full-time gigs, but their presence is still important for the station. The Class A signal from Colfax street is surprisingly GOOD! Especially to the east to past Waterloo. The format is consistently being tweeked, and the imaging is starting to come into its own. LOTS of businesses have been tuning in, and people I've talked to from from a wide variety of age demos are all aware of the changes there, and are listening. Maybe it's just a passing fad, but I can see some good things for Crawford down the road in Rochester.
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