B
Bob1370
Guest
"Maybe it's just a passing fad, but I can see some good things for Crawford down the road in Rochester."
What they need to do now, to maximize the potential appeal, is emulate WCBS-FM in New York and go to a personality-driven classic hits format, since that's really what "oldies" means for the boomers and the leading edge Gen-Xers who are radio's current prime targets. Have a big library, concentrate it on the years from 1964 (the British Invasion and the heyday of Motown) to about 1988, the end of the real mass appeal top-40 era before music fragmented totally. Just for fun, throw in a few later cuts from core artists from the era (say, a Stones cut from the Bigger Bang album or something off the new Al Green album that charted high this summer).
What they need to do now, to maximize the potential appeal, is emulate WCBS-FM in New York and go to a personality-driven classic hits format, since that's really what "oldies" means for the boomers and the leading edge Gen-Xers who are radio's current prime targets. Have a big library, concentrate it on the years from 1964 (the British Invasion and the heyday of Motown) to about 1988, the end of the real mass appeal top-40 era before music fragmented totally. Just for fun, throw in a few later cuts from core artists from the era (say, a Stones cut from the Bigger Bang album or something off the new Al Green album that charted high this summer).