Steve and Vikki B98.5 commericals have begun

[actuallyinatlantaradio]

Also...this is the first time EVER air talent has appeared in a commercial for the station. I wonder why Kelly and Alpha, Jordan Graye, or Kelly McCoy have never appeared in commercials for the station.

JAL: This single quote ALONE has shown me, and the rest of the board, how radio UNsavvy you are. Give it up, brotha...

 

[OutOfTheBiz]

Long gone are the days when programming actually focused on music quality, let on-air talent be personalities and not liner jocks and gave a damn about listener input. Doing music tests or using a research company out of the market to decide what to play and how to program a station is a huge disservice.

Ummm... music tests and market research IS listener input. Who do you think are the people in the focus groups and the music tests? They are P-1 and P-2 listeners of the station. What "listener input" do you think is better - the request lines?

You must be truly out of the biz....I'm not and talking to listeners daily on the phone and on site contradicts most everything music tests and research done out of the market provide!

You must have never worked for a station big enough to actually afford any market research then, or you would know that it's never "out of the market." The whole POINT is to research your own station's listeners.
You also obviously have no understanding of how to collect a sample that reflect your audience as a whole. These listeners you chat with on the phone - are they a correct demographic sample of your audience? Do you have enough to make a statistically valid sample within a correct margin of error? There's a cardinal rule of research: Garbage in, garbage out.

Now, of course, I realize there are many cases where cash-strapped companies (cough - Clear Channel - cough) may attempt to do a "national" music research project and plug it in to may different markets, but I'm not talking about that. Local research, conducted correctly, and used properly, is invaluable. Trying to do it any other way is a disaster waiting to happen.

Again, you assume and again you are wrong! I've worked for major radio companies and I have been part of putting together music tests. I don't disagree with research if it is local but as I said before, it's now conducted OUTSIDE the market area and that I don't agree with. I don't care if you have the same demo sampled for the music test, if it's not in the market area it's wasteful. Use an outside research company to conduct a music test within the market, that I'm ok with.

Thanks for agreeing with me.

 

[Earlyriser]

Anyone know what will happen to Kelly and Alpha when the change happens? Seems like their numbers were good.

A fellow AM host

 

[RAD1]

Long gone are the days when programming actually focused on music quality, let on-air talent be personalities and not liner jocks and gave a damn about listener input. Doing music tests or using a research company out of the market to decide what to play and how to program a station is a huge disservice.

Ummm... music tests and market research IS listener input. Who do you think are the people in the focus groups and the music tests? They are P-1 and P-2 listeners of the station. What "listener input" do you think is better - the request lines?

You must be truly out of the biz....I'm not and talking to listeners daily on the phone and on site contradicts most everything music tests and research done out of the market provide!

You must have never worked for a station big enough to actually afford any market research then, or you would know that it's never "out of the market." The whole POINT is to research your own station's listeners.
You also obviously have no understanding of how to collect a sample that reflect your audience as a whole. These listeners you chat with on the phone - are they a correct demographic sample of your audience? Do you have enough to make a statistically valid sample within a correct margin of error? There's a cardinal rule of research: Garbage in, garbage out.

Now, of course, I realize there are many cases where cash-strapped companies (cough - Clear Channel - cough) may attempt to do a "national" music research project and plug it in to may different markets, but I'm not talking about that. Local research, conducted correctly, and used properly, is invaluable. Trying to do it any other way is a disaster waiting to happen.

Again, you assume and again you are wrong! I've worked for major radio companies and I have been part of putting together music tests. I don't disagree with research if it is local but as I said before, it's now conducted OUTSIDE the market area and that I don't agree with. I don't care if you have the same demo sampled for the music test, if it's not in the market area it's wasteful. Use an outside research company to conduct a music test within the market, that I'm ok with.

Thanks for agreeing with me.

I didn't say I agree, I said I don't disagree lol hee hee ;D

 

[amlover]

I remember the last time Cox hired throw a ways from then 94Q. Remember Gary McKee and how long he lasted!

 

[romer979fm]

I remember the last time Cox hired throw a ways from then 94Q. Remember Gary McKee and how long he lasted!

no more calls: we have a winner!
the single most-ignorant statement of 2008.

S&V "throwaways" ? McKee a "throwaway"?

BTW, where is your morning drive shift?
carrier current or part 15?

 

[Earlyriser]

K and A just getting fired because S and V were available? AND K and A have to watch the TV spots while they fill out the unemployment papers? Wonder how THAT discussion went down in Atlanta the day those two were told. Cold, brotha, cold.

 

[RTibbs]

I have to wonder if they were promised a job in either a different market or some type of stick it out bonus.

 

[RoddyFreeman]

I have to wonder if they were promised a job in either a different market or some type of stick it out bonus.

Someone there told me Cox "is taking good care of them," and that they might land in another Cox market.

 

[OutOfTheBiz]

It's been suggested on this board before, but I'd put my money on K&A ending up doing mornings on The River on July 1.

 

[RoddyFreeman]

It's been suggested on this board before, but I'd put my money on K&A ending up doing mornings on The River on July 1.

I'm not sure there's a reason to do that. Why pay 2 people when they're getting good ratings with just one? And that one is likely paid far less than either Kelly or Alpha. As music intense as B98.5 is, The River's focus is even more on the music. Cox invests very little money in programming The River.

It's not impossible, but unless Cox is obligated to continue paying K&A, I doubt it will happen.