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Steve Gregory and more fired from KFI

A question that I don't see addressed on this thread, which I think is quite pertinent (getting ready for the blowback on this even as I type) is, How much of KFI's audience is actually tuning in to hear the news? What if there is evidence that it isn't that much?

I admit I haven't listened to the station on a regular basis in over 10 years.I have posted many times that they took the stimulating part out a long time ago, and boring talk radio just doesn't do it for me. Neutering J&K was the last straw. But when I did, it was to hear the scheduled opinion hosts. I didn't give the news at the top of the hour much thought at all. Back then, if I wanted to hear news, I would tune to KNX or KFWB, both of which were news 24/7. In my mind, having TOH three minute newscasts on KFI seemed rather superfluous.

I want to be clear I am in no way diminishing the fine news people that are being discussed on this thread, I fully recognize they are great at what they do, and I do consider it a sad day that they no longer have jobs and that is the result of the changing environment.

I mean, I addressed it in post #38:

They've made the calculation that talk is their product and news is secondary. They risk losing audience to KNX for major coverage, and we'll see if that turns out to be true or not.

It's within the realm of possibility that this move won't hurt KFI's ratings one bit.
 
It's sad to see KFI go from being a "News-Talk" station to a "Talk" station. I agree with others who say KFI is the best talk station in the U.S. What other talk station is local with great hosts nearly all hours and has a newscaster give updates every 15 minutes?
I'm absolutely stunned reading about these developments myself. KFI is the "magic" full service AM station that defies all odds by staying profitable and highly relevant to its community forever. Or ... so it was.

But alas, KFI is an AM-only station. Perhaps if one of iHeart's FM stations in LA were floundering, KFI could get an FM simulcast, like KIRO Seattle, KFBK Sacramento, KTAR Phoenix and KSL Salt Lake City. But there is no candidate on the Los Angeles FM dial to be wiped out for a KFI-FM to debut. And that's the problem.
I haven't finished reading this entire thread yet, but have there not been discussions around here about Meruelo wanting to exit radio? If so, could iHeart buy 105.9 from Meruelo, move 92.3's best hosts to 105.9, merge 92.3's playlist into 105.9's, and then put KFI's audio on 92.3, taking advantage of 92.3's massive signal (second only to KPFK, KLOS, KRTH, and KTWV)?

I also wonder what KPFK's age demographics are. I know the station is left-leaning, but does it skew young, or "retired greying hippie"? If young, their future on FM can't be all that bright. I wonder if they would trade the KPFK transmitter (as a home for KFI's audio) for a perpetual free ride on iHeart's streaming platform (i.e. zero cost streaming to their demographic's new preferred means of listening)? Putting KFI on KPFK's signal would be the best "get" imaginable, with its monster signal being the closest there is to an equivalent for KFI's massive daytime groundwave pattern.
 
I'm absolutely stunned reading about these developments myself. KFI is the "magic" full service AM station that defies all odds by staying profitable and highly relevant to its community forever. Or ... so it was.


I haven't finished reading this entire thread yet, but have there not been discussions around here about Meruelo wanting to exit radio? If so, could iHeart buy 105.9 from Meruelo, move 92.3's best hosts to 105.9, merge 92.3's playlist into 105.9's, and then put KFI's audio on 92.3, taking advantage of 92.3's massive signal (second only to KPFK, KLOS, KRTH, and KTWV)?

I also wonder what KPFK's age demographics are. I know the station is left-leaning, but does it skew young, or "retired greying hippie"? If young, their future on FM can't be all that bright. I wonder if they would trade the KPFK transmitter (as a home for KFI's audio) for a perpetual free ride on iHeart's streaming platform (i.e. zero cost streaming to their demographic's new preferred means of listening)? Putting KFI on KPFK's signal would be the best "get" imaginable, with its monster signal being the closest there is to an equivalent for KFI's massive daytime groundwave pattern.
KPFK would never sell nor could they do so if they wanted to a commercial broadcaster. It’s on the non-commercial/educational part of the FM band.
 
I haven't finished reading this entire thread yet, but have there not been discussions around here about Meruelo wanting to exit radio? If so, could iHeart buy 105.9 from Meruelo, move 92.3's best hosts to 105.9, merge 92.3's playlist into 105.9's, and then put KFI's audio on 92.3, taking advantage of 92.3's massive signal (second only to KPFK, KLOS, KRTH, and KTWV)?

iHeart is already at the cap for stations per market. They own KLAC, KFI, KEIB, KRRL, KYSR, KIIS, KOST and KBIG. That's eight. They're done.

And even if they moved KFI to FM, that's not going to change what iHeart is doing to its stations. KFI wouldn't re-staff a news department just because they had a new signal, or even significantly improved ratings and revenue.
 
I also wonder what KPFK's age demographics are. I know the station is left-leaning, but does it skew young, or "retired greying hippie"? If young, their future on FM can't be all that bright. I wonder if they would trade the KPFK transmitter (as a home for KFI's audio) for a perpetual free ride on iHeart's streaming platform (i.e. zero cost streaming to their demographic's new preferred means of listening)? Putting KFI on KPFK's signal would be the best "get" imaginable, with its monster signal being the closest there is to an equivalent for KFI's massive daytime groundwave pattern.
Uh, KPFK is in the non-comm portion of the FM band. KFI can’t move there.
 
I also wonder what KPFK's age demographics are. I know the station is left-leaning, but does it skew young, or "retired greying hippie"? If young, their future on FM can't be all that bright.
I've wondered the same about KPFA in Berkeley for years. Somehow it keeps going.
 
It's within the realm of possibility that this move won't hurt KFI's ratings one bit.
Probably not, especially if the hosts try to remain somewhat news-oriented. If they start going for slanted political talk, that could be another matter altogether.
 
Unlike KPFK, KPFA is in the commercial part of the FM band and could be sold to anyone. Same with Pacifica’s WBAI in NYC.
But that doesn't answer how it keeps going now.

Moreover, the time to sell to one of the debt-encumbered chains has long passed. What's left are the noncommercial Christian operators, and if that were to happen, the Hayward Fault would probably have a major slip shortly thereafter.
 
I mean, I addressed it in post #38:



It's within the realm of possibility that this move won't hurt KFI's ratings one bit.
So you did. I usually keep better track of the thread.

I personally agree that it doesn't move the needle one bit one way or the other, with the exception of emergencies such as earthquake coverage. Over the many years, KFI's emergency coverage has been every bit as good as the news stations. But the fact of the matter is, emergencies are infrequent and budgetary constraints are constant, thus the decision that was made.
 
KPFK would never sell nor could they do so if they wanted to a commercial broadcaster. It’s on the non-commercial/educational part of the FM band.

Nevermind. My idea was for a non-profit trade -- KFI's audio running for free (at no profit to KPFK) on KPFK's still-owned-and-operated transmitter in exchange for KPFK's audio (at no cost to KPFK) on iHeart's owned and operated platform (where its presence would benefit from lots of notice). I thought that a trade like this would circumvent the FCC non-commercial regulations for 91.9 and below. But I'm now looking at those regulations and see I was grossly mistaken. The prohibition is against commercial activity, not merely against for-profit license holders. So, yeah, the moment one of KFI's commercials went out on KPFK's transmitter, KPFK's license would be toast. My apologies for the dumb idea. I thought that I had spotted an angle.

iHeart is already at the cap for stations per market. They own KLAC, KFI, KEIB, KRRL, KYSR, KIIS, KOST and KBIG. That's eight. They're done.
Alas.
 
They may not be as experienced or as knowledgeable about the stories they are covering*.

Nothing lasts forever. That's why I say: It's not IF, but WHEN. And everybody needs to think about that. No job lasts forever, and a day will come when someone else will be doing morning drive on KFI.
 
But, how do they expect to cover news the same way reporters at KFI did it. How many staffers does TTN have?

That's really going to be up to the new PD. They're going to have to pick up the pieces. iHeart corporate isn't running the specific stations. Those decisions happen down the food chair. So once they know what the resources are, the next PD will look at them as decide how to use them. If I was in this situation, I'd have a staff meeting with the show producers and maybe some hosts and talk about how to handle this. They shouldn't expect that kind of information or guidance from corporate.

While I understand the reality of what BigA is saying, I am regularly stuck listening to TTN's "rip and read" news anchors, mostly in the Midwest and Northeast. It's not good. I'd grade it "C" at best. Hopefully, this isn't what happens at KFI, but I wouldn't be surprised.

I agree. They might get some useful audio from TTN that they can use in the talk shows. But it won't be the same. The people left at the station have to talk about that among themselves and with their immediate supervisors to figure out how to handle it. If I was in charge, I'd tell the surviving employees that their jobs just became a bit more complicated. This is when some of the lower ranking people have to step up to the table. I came into a station after a big staff housecleaning, and that's what we did. I was in a situation where the people above me as well as the people below me were all fired. It was just me. You have to find a way.
 
But the fact of the matter is, emergencies are infrequent and budgetary constraints are constant, thus the decision that was made.

I had a radio boss who told me that you don't staff for emergencies. When emergencies happen, it's all hands on deck, and we'll sort out the particulars afterwards. I was at a station when an emergency happened, and someone's husband all of a sudden became a temporary employee.
 
I still think a viable alternative to KFI's news reporting would be to partner with an TV newsroom in LA. This is what KNWN in Seattle has done, and it sounds very professional on air. The KOMO-TV reporters file a short separate report on scene for KNWN. This started when KNWN eliminated their 12 person news team. And keep in mind KNWN is an All News station.

 
I still think a viable alternative to KFI's news reporting would be to partner with an TV newsroom in LA.

I'm sure iHeart has a policy about that. A partnership means both parties contribute something. Typically there's cross-promotion. But if people are involved, they will want to be paid. So just airing TV audio in exchange for credit won't be enough long term. This is the problem once CBS sold off its radio division. So KNX probably has the relationship with the KCBS. Can iHeart help create a bridge with Fox since there's already a corporate relationship? That would be my first call.
 
Unlike KPFK, KPFA is in the commercial part of the FM band and could be sold to anyone. Same with Pacifica’s WBAI in NYC.
Yeah, but...

Pacifica's had literally decades to sell any or all of their stations. In yonder days, selling either WBAI or KPFA would have netted Pacifica enough cash to pay off all their debt and use whatever was left over for a decent endowment fund. Selling both would have given them enough cash to operate all the rest of their stations -- the others are WPFW Washington DC and KPFT Houston Texas, as well as KPFK Los Angeles -- plus backfill NYC and SFBA with lesser FMs or even flamethrower AM's like KGO or WOR, assuming the residual money was well invested. But Pacifica was never interested in selling, period, end of story. They missed the boat, it's left the dock and appears to be in the process of sinking, and I doubt anyone's in the mood to deal with the Pacifica lunatics when stations like WEPN-FM are going begging.
 
Pacifica's had literally decades to sell any or all of their stations. In yonder days, selling either WBAI or KPFA would have netted Pacifica enough cash to pay off all their debt and use whatever was left over for a decent endowment fund.

Keep in mind that Pacifica stations are owned by the foundation in Berkeley, but are run individually by each station's local board. It's a mess. The foundation thought about perhaps selling or leasing one of its stations a while back, and the local station board took the foundation to court. The foundation lost. Since then, the foundation sold its headquarters in Berkeley, and I believe they're sharing space now with KPFK. Long story short, they won't be trying to sell any stations again, because they will lose in court.
 
I still think a viable alternative to KFI's news reporting would be to partner with an TV newsroom in LA. This is what KNWN in Seattle has done, and it sounds very professional on air. The KOMO-TV reporters file a short separate report on scene for KNWN. This started when KNWN eliminated their 12 person news team. And keep in mind KNWN is an All News station.


L.A. is an AFTRA union market. Reporter contracts at any of the TV stations---KNBC, KTLA, KABC, KTTV---would have to be renegotiated and the talent compensated for appearances on KFI (KCBS/KCAL would probably be out of scope because of KNX's CBS News affiliation) if it were an ongoing part of their work product.

No, iHeart is fine with a more generic news product coming from their TTN/24-7 studio in Long Beach. That's the plan. iHeart doesn't think it needs a solution beyond that.
 
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