A question that I don't see addressed on this thread, which I think is quite pertinent (getting ready for the blowback on this even as I type) is, How much of KFI's audience is actually tuning in to hear the news? What if there is evidence that it isn't that much?
I admit I haven't listened to the station on a regular basis in over 10 years.I have posted many times that they took the stimulating part out a long time ago, and boring talk radio just doesn't do it for me. Neutering J&K was the last straw. But when I did, it was to hear the scheduled opinion hosts. I didn't give the news at the top of the hour much thought at all. Back then, if I wanted to hear news, I would tune to KNX or KFWB, both of which were news 24/7. In my mind, having TOH three minute newscasts on KFI seemed rather superfluous.
I want to be clear I am in no way diminishing the fine news people that are being discussed on this thread, I fully recognize they are great at what they do, and I do consider it a sad day that they no longer have jobs and that is the result of the changing environment.
I mean, I addressed it in post #38:
They've made the calculation that talk is their product and news is secondary. They risk losing audience to KNX for major coverage, and we'll see if that turns out to be true or not.
It's within the realm of possibility that this move won't hurt KFI's ratings one bit.