Ten Suggestions for News 92 FM
I think News 92 FM sounds great. I had some misgivings if owner Radio One would do it right. However I am impressed at how smooth the station sounds on this, Day Two. I like that ABC Radio News reporters have even recorded promos welcoming News 92 FM. But I have ten comments on what I've heard...
1--It seems News 92 is using too many live interviews. I have misgivings about breaking the hourly news wheel, even during middays. In these days of instant information, you don't want to be doing something that doesn't give instant news at all times and slows down the format. None of the CBS All-News stations does live interviews, with an occasional exception. Houston already has three talk stations and an NPR station.
2--It sounds like the midday hours are one male host doing 2-3 minute interviews and a female anchor doing news updates. I don't think an All-News station should divide its male and female anchors like this.
3--If one of your slogans is "100% News, 0% Spin" you should NEVER get into partisan political discussions.
4--I'm not sure why they're doing Traffic and Weather on the Nines. If you carry ABC News at :00 and :30, that means traffic AND weather at :59 and :29 can only run 50 seconds. The CBS News stations give traffic 60 to 90 seconds depending on the severity of the problems and weather gets a fair amount of time as well. If you've got a lot of traffic and some major weather affecting Houston, to squeeze it all into 50 seconds is not wise.
5--Most CBS News stations do a minute of headlines at :59 and :30. Again, with traffic & weather airing at :59, News 92 can't do that. They go to ABC News without headlines preceeding. We could have a discussion of the need to follow the CBS Newsradio patterns but I say, News 92 doesn't need to re-invent the wheel.
6--Are Sports at :25 and :55? That's where the CBS stations do Business and Stock Market reports. Again, why re-invent the wheel?
7--So where is the Business and Stock Report? You should hear the same hourly wheel every hour of every day. It also seems like during midday hours, Sports and Business elements don't air in the same time slots.
8--Most CBS News stations have an Entertainment News segment once per hour. In NYC, WCBS does it at :27, WINS airs it at :37. WINS even uses its own Entertainment Reporter Sandy Kenyon (formerly of CNN) doing it weekdays mornings and afternoons. We were all happy News 92 FM didn't go the Merlin route of doing too much fluff news. But Entertainment News is something that should air hourly at the same time each hour.
9--News 92 FM uses a 30 minute news cycle. But they should consider using a 20 minute news cycle, since that gives the top stories three airings per hour. Few people who tune in an All-News station stay for a full 30 minutes. You run the risk of never hearing the top stories if you tune in at :05 or :35.
10--I personally think tele-type sound effects instantly tell a listener "This is the News Station." I know the trend has been away from this element. Only WINS NYC and KYW Philadelphia still employ the SFX. Howard Stern does it for his Sirius/XM News. Weekend Update on SNL I believe starts with tele-type SFX as well. Maybe younger listeners don't know that sound effect. But I still think it works. It gives you the instant message that this is not a talk show or an infomercial or NPR. This is the News Station.
Audio streaming at
http://news92fm.com/?get-streaming-audio-player=1
Gregg
[email protected]