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Summer book out! KJLH, KSSE and KKGO beat KRBV! Bottom drops out of MoVin!

L

LA_Guy

The summer book came out today and it isn't good for Radio One or Emmis here in Los Angeles. KBRV was beaten by KJLH and KSSE, two class A suburban FM stations. Even KNX and KFWB trounced them!

The only station that must be a bigger embarrassment in Los Angeles is MovIn! It dropped to under a 1 share, beaten by such perennially low rated stations as KRLA and KTNQ, and tied with Liberal Talk 1150 and KDAY. I think it's time for fat a$$ MovIn to MovOut!

One more thing...Indy slpped back to a half share.

Ratings are here: http://www.insideradio.com/goout.asp?u=http://www.******************
 
LA_Guy said:
The only station that must be a bigger embarrassment in Los Angeles is MovIn! It dropped to under a 1 share, beaten by such perennially low rated stations as KRLA and KTNQ, and tied with Liberal Talk 1150 and KDAY. I think it's time for fat a$$ MovIn to MovOut!
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I'm sure the in house research that Movin saw told them to expect this book, which is why they've made all the recent changes...not that they'll do much better with the new music mix.
 
Hunter said:
LA_Guy said:
The only station that must be a bigger embarrassment in Los Angeles is MovIn! It dropped to under a 1 share, beaten by such perennially low rated stations as KRLA and KTNQ, and tied with Liberal Talk 1150 and KDAY. I think it's time for fat a$$ MovIn to MovOut!
Click to expand...
I'm sure the in house research that Movin saw told them to expect this book, which is why they've made all the recent changes...not that they'll do much better with the new music mix.
Click to expand...
What research? Is it the same research that brought us the original Movin format?

We all know the classic disco/Mega like music changes on Movin are a last act of desperation. Emmis would get kudos from Wall St. if it folded its cards, cleaned house, licked its wounds and moved on from this disaster (including firing Rick Dees no matter the cost). Emmis needs to get ready for the ppm with a new format or sell the station or it may help bring Emmis as a company to its end.

Entravision needs to dump the Indie format, too. When Movin goes, a rhythmic ac might be a good format for 103.1. The best that signal has ever done is with Groove. Might as well go back to something more rhythmic and clean up with gays and Asians like Energy in S.F.. There would be zero competition. Even less than when Groove was on.
 
You are correct Hunter. The market has changed dramatically since this summer book. MOVIN will significantly improve, though will never be a major player. I also have it on good authority that early research on the KBIG move will shakes things up a bit in the female numbers by the second phase of Fall. Anyone notice that Fresh has fallen apart in NY. That didn't last long. WLTW also suffering. Will be intriguing to watch the PPM.
 
There was research late Summer of 2006 showing Movin was going to make an impact. It was 100 percent incorrect. Same goes for now. Movin is and has always been dead. Dees is hurting the station by playing only 2 or 3 songs per hour with poor content rehashed from his Kiis days. Watch their numbers go nowhere guaranteed.

Clear Channel has now made the right move dumping the Hot ac songs from Star. Now My will clearly be a winner as well as Star in the new year.
 
[quote authorKBRV was beaten by KJLH and KSSE, two class A suburban FM stations.[/quote]

How can you call a station that is on Mt Wilson "suburban?" If that is the case, then KBIG, KIIS, KLVE, KCBS, etc., are suburban. Same for KJLH... it's antenna is closer to downtown LA than, I believe, any other LA FM other than KRCV.
 
radioprofessor said:
You are correct Hunter. The market has changed dramatically since this summer book. MOVIN will significantly improve, though will never be a major player. I also have it on good authority that early research on the KBIG move will shakes things up a bit in the female numbers by the second phase of Fall. Anyone notice that Fresh has fallen apart in NY. That didn't last long. WLTW also suffering. Will be intriguing to watch the PPM.
Click to expand...

WLTW was #1 25-54 in September, while Fresh 1was 10th and CBS FM 8th. Don't count them out; look at KODA and WBEB in the PPM.
 
How did KRTH do in 25-54? It's 12+ numbers are very similar to that of CBS-FM. I know they are 8th in the key demo. Just wondering how KRTH did by comparison.
 
radio124 said:
How did KRTH do in 25-54? It's 12+ numbers are very similar to that of CBS-FM. I know they are 8th in the key demo. Just wondering how KRTH did by comparison.
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It is tenth, two tenths of a point behind Spanish classic hits KRCD.
 
radio124 said:
In other words, the percentage of classic hits listeners in NY and LA are very similar.
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True, the percentage of average listening to oldies in LA and Classic Hits in NY is similar... 3.7 share in NY and 3.6 12+ en LA.

To determine the percentage of listeners, though, you'd look at cume rating, or the percent of everyone 12+ who ever listens to a station (the basis for cume, in fact). For KRTH, it is 10.8%. For CBS-Fm, it is 11.0%. So, you were right! The percentages are almost identical!
 
Correction....Ratings for Mexico City were mixed in to the Los Angeles market ratings!!

6 Spanish-speaking stations in the Top 12.....how sad is that?? Pretty soon we're going to have to Press 1 for English speaking radio, Press 2 for English speaking music and Press 3 for English speaking ads. What a bunch of BS!
 
Correction....Ratings for Mexico City were mixed in to the Los Angeles market ratings!!

Sorry to say there was no mixup!

When I moved to LA, in the dark ages, there were 3 Spanish AM stations, one FM and only channel 34 on TV. Now look at the lineup and my basic cable from Warner Cable is mostly Spanish Channels and Home Shopping Channels full or at least part time .

Times are changing friends, maybe the reconquista is sooner than later.
 
David, I really enjoy your posts quite a bit, they are very informative. I just dont understand why you have such a hard on for the Mays boys and their mega pain in radio's backside known as Clear Channel. You always are finding ways to pat them on the back and trash CBS and Emmis. Remember this, in 10 years when were all standing there asking ourselves what happened to this business that we all once loved....the answer is going to be Clear Channel and how they wanted to ruin everything good about the radio business.
 
kentuckymedia said:
the answer is going to be Clear Channel and how they wanted to ruin everything good about the radio business.
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yeah...that's the basic business plan...ruin everything good...
got it
 
airpab said:
Correction....Ratings for Mexico City were mixed in to the Los Angeles market ratings!!

6 Spanish-speaking stations in the Top 12.....how sad is that?? Pretty soon we're going to have to Press 1 for English speaking radio, Press 2 for English speaking music and Press 3 for English speaking ads. What a bunch of BS!
Click to expand...
Likely to change with the PPM in the new year. The PPM has been very unkind to Spanish langugage/Hispanic (and other ethnic) targeted stations especially Univision in Houston. We'll soon be getting acuracy unlike what has been in place for way too long.

You already have to press 1 for English if you are calling the City of Los Angeles 311 line.
 
Likely to change with the PPM in the new year. The PPM has been very unkind to Spanish langugage/Hispanic (and other ethnic) targeted stations especially Univision in Houston. We'll soon be getting acuracy unlike what has been in place for way too long.
[/quote]

PPM has not been hard on Spanish in Houston, although the sample issues that have plagued Arbitron still have a low index on Hispanics... the DDI is .81 right now.

KLTN is #2 12+ in september, and KOVE is #10 25-54 in october; Before the sample issues (dumped panelists, undersample of Spanish dominants, etc) KOVE and KLTN were consistently 4th and 5th 12+. KTJM, KLOL, KQBU, etc. all have comparable to diary shares.
 
kentuckymedia said:
David, I really enjoy your posts quite a bit, they are very informative. I just dont understand why you have such a hard on for the Mays boys and their mega pain in radio's backside known as Clear Channel. You always are finding ways to pat them on the back and trash CBS and Emmis. Remember this, in 10 years when were all standing there asking ourselves what happened to this business that we all once loved....the answer is going to be Clear Channel and how they wanted to ruin everything good about the radio business.
Click to expand...

I basically think the CCU folks know what they are doing, and when they make mistakes, they generally fix them. I don't think I am trashing CBS or Emmis, but discussing where they have problems is fair game... it's part of the monday Morning Quarterbacking that makes these boards fun.

I love Emmis, but not Movin. I worked for Emmis, and think the world of the people there. CBS under Hollander made some major mistakes; Dan Mason is one of the good guys and I think he will fix what is fixable.
 
airpab said:
Correction....Ratings for Mexico City were mixed in to the Los Angeles market ratings!!

6 Spanish-speaking stations in the Top 12.....how sad is that?? Pretty soon we're going to have to Press 1 for English speaking radio, Press 2 for English speaking music and Press 3 for English speaking ads. What a bunch of BS!
Click to expand...

42% of the market is Hispanic, and over 50% in 18-34. And of that group, 60% are Spanish dominant, so we have around 26 Spanish shares 12+ and 31 shares 18-34. It's a function of demographics.
 
DavidEduardo said:
airpab said:
Correction....Ratings for Mexico City were mixed in to the Los Angeles market ratings!!

6 Spanish-speaking stations in the Top 12.....how sad is that?? Pretty soon we're going to have to Press 1 for English speaking radio, Press 2 for English speaking music and Press 3 for English speaking ads. What a bunch of BS!
Click to expand...

42% of the market is Hispanic, and over 50% in 18-34. And of that group, 60% are Spanish dominant, so we have around 26 Spanish shares 12+ and 31 shares 18-34. It's a function of demographics.
Click to expand...


David - you were nice enough to respond to that one. I think it was a racist comment that there's no need for.
 
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