Re: All-Christmas/MIX 95.7
> Who's to say BEN-FM won't go all-Christmas as well? Ha ha.
>
> BTW, on the NJ board, someone mentioned that Equity's WTTH
> went all-Christmas already. I thought the person was lying
> but I checked and it appears they are actually playing
> holiday tunes!
I'm going to check this out. Christmas now? It must be a stunt.
>
> > > MIX 95.7 didn't benefit from not playing Christmas
> music.
> > So
> > > why would Ben-FM?
> > > It's possible, but not probable based on history of
> > > listening habits between Thanksgiving and Christmas.
> > >
> > > > >
> > > > Guess who will BENefit from both of these stations
> going
> >
> > > All
> > > > Christmas this year? You got it... 95.7 BEN-FM.
> They'll
> > be
> > >
> > > > the only Philadelphia FM playing regular adult
> > > contemporary
> > > > music during the holiday season. Correct me if I'm
> > wrong.
> > > > This should be interesting.
> > > >
> > >
> > Mix 95.7 was Hot AC with not much overlap between them,
> > B101, and Sunny 104.5. Now that 95.7 has expanded their
> > playlist to include music from the 70s through today,
> there
> > is a lot more overlap. For example, Mix wasn't playing
> Billy
> > Joel, Elton John, Fleetwood Mac, Earth, Wind, & Fire,
> > Chicago, Rod Stewart, and other AC favorites. All of these
>
> > artists are popular on B, Sunny, and now BEN-FM. Mix was
> too
> > busy playing Dave Matthews Band, Creed, John Mayer, Sister
>
> > Hazel, and other Hot AC type groups and ignored the 70s
> and
> > for the most part, 80s. Because of this overlap, I think
> > BEN-FM will stand a pretty good chance of garnering
> numbers
> > from B and Sunny listeners who want to hear their AC
> > favorites.
> >
>
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