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Sunny 104.5

Re: My Guess: November 1st (Was: Re: All-Christmas)

Radiolover 78 commented:

> Joseph, I'm sure most people on the boards know about your
> holiday music philosophy.

To recap my Holiday music philosophy:

(1) I wouldn't play any Christmas music until December 1st.

(2) From December 1st through 10th, I'd play only one Christmas song every three hours.

(3) From December 11th through 17th, I'd play one Christmas song every two hours.

(4) From December 18th through 12 Noon on December 24th, I'd play one Christmas song every hour.

(5) I would only go all-Christmas for 36 hours, from 12 Noon Christmas Eve until 12 Midnight Christmas Day.

However, I think a lot of stations will decide to go 24/7 Christmas music on November 1st. I think it's way too soon, but there may be business reasons for it.
 
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