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Sunny Made the Switch!

R

radiojoe315

Guest
Anyone know what time they did and if the even addressed it?

Now im listening to B101, lets see how long it takes for them to follow along.
 
> Anyone know what time they did and if the even addressed it?
>
>
> Now im listening to B101, lets see how long it takes for
> them to follow along.
>

I noticed at 3:20pm. It was the end of some boy band rendition of The First Noel, followed by Nat King Cole's Christmas Song, and Vanessa Williams version of Do You Hear What I Hear? I think I sampled them about 7am this morning and don't believe they were Christmas then. I'll assume they flipped at 3pm today (a typical time for stations to begin special weekend programs). In the past they've gone Christmas as a sample for a weekday or two, go back to their usual format on the weekend, then return to Christmas the next Monday. But according to their on-air promos and their web site, this is the real thing.
 
I think it was before 3. I checked around 2, and it was changed on the website, and it was playing I believe Do you hear what I hear?
 
> I think it was before 3. I checked around 2, and it was
> changed on the website, and it was playing I believe Do you
> hear what I hear?
>
The same version as I mentioned? If so, yep, Sunny Christmas is back :) !
 
> Anyone know what time they did and if the even addressed it?
>
>
> Now im listening to B101, lets see how long it takes for
> them to follow along.
>

I just don't get it! How can it make sense for stations to play Xmas music for nearly one sixth of the year? Call me Scrooge, but I'm not interested in hearing this until the middle of December.
 
> > I think it was before 3. I checked around 2, and it was
> > changed on the website, and it was playing I believe Do
> you
> > hear what I hear?
> >
> The same version as I mentioned? If so, yep, Sunny
> Christmas is back :) !
>
I could be wrong, I was in such shock, and can't make any promises but i dont think it was the same version. I compeletley have lost and reference I had to Chirstmas Songs. According to Yes.com it looks like the switch may have taken place around 1. While they dont list many songs, i believe @ 1:03 their first song played was Happy Holidays by Andy Williams. And their last song Live and Let Die by Paul McCartney. What a shock for those listening at work not expecting it quite yet.
 
> >
> I could be wrong, I was in such shock, and can't make any
> promises but i dont think it was the same version. I
> compeletley have lost and reference I had to Chirstmas
> Songs. According to Yes.com it looks like the switch may
> have taken place around 1. While they dont list many songs,
> i believe @ 1:03 their first song played was Happy Holidays
> by Andy Williams. And their last song Live and Let Die by
> Paul McCartney. What a shock for those listening at work not
> expecting it quite yet.
>
I heard the launch at 1pm, yeap, they're all christmas. I also hear John Tesh saying he is now doing mornings!? Does John Tesh do radio?
 
> Anyone know what time they did and if the even addressed it?
>
>
> Now im listening to B101, lets see how long it takes for
> them to follow along.
>
They did the Sunny 70's At Lunch as usual. You have believe that eventually this will backfire on them. How many people will actually tune in for Christmas music on Nov. 4th? I'm only an occasional listener, but I won't be listening for the forseeable future.

BEB is running an announcement that they will switch the weekend prior to Thanksgiving. That is still one week too early in my opinion.
 
> > >
> > I could be wrong, I was in such shock, and can't make any
> > promises but i dont think it was the same version. I
> > compeletley have lost and reference I had to Chirstmas
> > Songs. According to Yes.com it looks like the switch may
> > have taken place around 1. While they dont list many
> songs,
> > i believe @ 1:03 their first song played was Happy
> Holidays
> > by Andy Williams. And their last song Live and Let Die by
> > Paul McCartney. What a shock for those listening at work
> not
> > expecting it quite yet.
> >
> I heard the launch at 1pm, yeap, they're all christmas. I
> also hear John Tesh saying he is now doing mornings!? Does
> John Tesh do radio?
>

I think John Tesh has a syndicated overnight show. A little bit music, a little bit information, a little bit of conversation.
 
Two notes:

(1) According to Yes.com, WBEB-101.1 is still programing it's normal AC format as of 4:15 P.M. EST.

I am surprised WBEB didn't flip to all-Christmas within fifteen minutes of Sunny's having done so.

I am also a little surprised that Sunny and B didn't take the plunge this past Tuesday (November 1st).

(2) WSNI-104.5 is, as far as I know, the first station to run John Tesh's syndicated show in morning drive. His show runs nights in many cities, overnights in others (especially on stations that also run Delilah during the evening).

If Sunny finds considerable success with Tesh, many other AC stations may decide to follow suit and drop their local morning shows in favor of Tesh. After all, replacing a local morning show with a syndicated show reduces a station's airstaff budget.
 
> > Anyone know what time they did and if the even addressed
> it?
> >
> >
> > Now im listening to B101, lets see how long it takes for
> > them to follow along.
> >
> They did the Sunny 70's At Lunch as usual. You have believe
> that eventually this will backfire on them. How many people
> will actually tune in for Christmas music on Nov. 4th? I'm
> only an occasional listener, but I won't be listening for
> the forseeable future.
>
> BEB is running an announcement that they will switch the
> weekend prior to Thanksgiving. That is still one week too
> early in my opinion.
>
And about a month too early in my opinion for wall-to-wall holiday music.

I fail to understand the thinking that people suddenly stop liking the regular songs and can't handle having the holiday stuff mixed in with the normal music.
 
> Two notes:
>
> (1) According to Yes.com, WBEB-101.1 is still programing
> it's normal AC format as of 4:15 P.M. EST.
>
> I am surprised WBEB didn't flip to all-Christmas within
> fifteen minutes of Sunny's having done so.
>
> I am also a little surprised that Sunny and B didn't take
> the plunge this past Tuesday (November 1st).
>
> (2) WSNI-104.5 is, as far as I know, the first station to
> run John Tesh's syndicated show in morning drive. His show
> runs nights in many cities, overnights in others (especially
> on stations that also run Delilah during the evening).
>
> If Sunny finds considerable success with Tesh, many other AC
> stations may decide to follow suit and drop their local
> morning shows in favor of Tesh. After all, replacing a local
> morning show with a syndicated show reduces a station's
> airstaff budget.
>

Not 100% sure on this but I think WLEV (Allentown) runs the John Tesh show once a week and that is on Sunday morning. WJBR (Wilmington), I believe runs him weeknights in the overnight slot.
 
It's beginning to sound a lot like Christmas

I'm listening to Sunny 104.5 right now, because I enjoy Christmas music because it gives me good memories. I'm sure I will get sick of it by Thanksgiving. This year, it's not a preview weekend - it's all Christmas until December 26th. Some trees are still green, it will be 70 degrees this weekend, and I still have tons of Halloween candy.<P ID="signature">______________
17-year-old radio geek
Location: Princeton Junction, NJ
AIM: KewlDude471</P>
 
Most of Tesh's affiliates are 7-mid (head to head vs. Delilah)... he's on about 200 stations, and has already had other stations pick him up for "daytime" dayparts....there are a handful (WJBR included) that are "grandfathered in" in overnights, but there aren't many left with the show in that daypart, and the Tesh folks are converting them out of that slot, or moving the show to different stations in a better daypart in those remaining "overnight" market (ie-thats how he moved to Hot AC, KPLZ/Seattle for 7-mid, from being on the soft ac previously). He's also on in a few different formats.

The other thing is they offer his show either WITH mainstream/bright ac music, via Satellite, but they also offer Tesh's show via "voicetrack" where stations can use his content, imaging, production stuff, etc, but use their own playlist. That is likely how he's doing the Xmas music thing during AM Drive on Sunny, while other stations are running him with different music. He's on Hot AC's (KIOI/San Fran, KDMX/Dallas, KPLZ/Seattle), lots of mainstream AC's, Oldies (KGOR/Omaha), Smooth Jazz (KSMJ/Bakersfield for AM Drive, and CIQX/Calgary for mid-days), and even a Contemp. Christian AC (WVFJ/Atlanta), all of which excpet for the mainstream ones, are likely using the voicetrack version.


> Two notes:
>
> (1) According to Yes.com, WBEB-101.1 is still programing
> it's normal AC format as of 4:15 P.M. EST.
>
> I am surprised WBEB didn't flip to all-Christmas within
> fifteen minutes of Sunny's having done so.
>
> I am also a little surprised that Sunny and B didn't take
> the plunge this past Tuesday (November 1st).
>
> (2) WSNI-104.5 is, as far as I know, the first station to
> run John Tesh's syndicated show in morning drive. His show
> runs nights in many cities, overnights in others (especially
> on stations that also run Delilah during the evening).
>
> If Sunny finds considerable success with Tesh, many other AC
> stations may decide to follow suit and drop their local
> morning shows in favor of Tesh. After all, replacing a local
> morning show with a syndicated show reduces a station's
> airstaff budget.
> <P ID="edit"><FONT class="small">Edited by ACradiodude on 11/04/05 11:22 PM.</FONT></P>
 
Wow, last night I almost started a thread predicted Sunny would have a Christmas weekend this weekend, and then flip sometime next week (this is how they did it last year). Looks like I would've been wrong, unless ofcoarse they're promoting this as the weekend thing. I havn't listened yet.
 
And within minutes B101 was playing...

Their regular music!! Supposedly they are going to take the plunge the week before Thanksgiving. I'm glad they did not flip this early, but will they lose any of their normal Christmas listeners to Sunny? Is this a smart business decision on their part?
 
Re: And within minutes B101 was playing...

> Their regular music!! Supposedly they are going to take the
> plunge the week before Thanksgiving. I'm glad they did not
> flip this early, but will they lose any of their normal
> Christmas listeners to Sunny? Is this a smart business
> decision on their part?
>
Can you blame them? I think what they loose, they may gain back some of the Sunny Listeners who dont want Christmas. Win-win for both maybe?
 
Re: And within minutes B101 was playing...

> Their regular music!! Supposedly they are going to take the
> plunge the week before Thanksgiving. I'm glad they did not
> flip this early, but will they lose any of their normal
> Christmas listeners to Sunny? Is this a smart business
> decision on their part?
>
Absolutely a smart decision on their part. The idea that people will flock to Christmas music in droves while they're still eating Halloween candy and haven't even picked up their Thanksgiving turkey yet.
 
Anticipation over saturation

> Absolutely a smart decision on their part. The idea that
> people will flock to Christmas music in droves while they're
> still eating Halloween candy and haven't even picked up
> their Thanksgiving turkey yet.


I totally agree. I put the Christmas CD's and DVD's in a rubbermaid box the week after New Year's Day, and I don't get them out again until Black Friday. There is something to be said about anticipation over saturation. I hope B doesn't reconsider and jump early.
 
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