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"Sunny" sets

P

Phantom

Guest
Posted on Tue, Aug. 23, 2005

'Sunny' will see Spanish sunrise

By Robert Philpot

Star-Telegram Staff Writer


Dallas-Fort Worth radio circles are abuzz with the news that KEGL/97.1 FM "Sunny 97.1" will change from its adult-contemporary format to Spanish-language "La Preciosa" on Thursday.

According to industry Web site AllAccess.com, "La Preciosa" will be a regional Mexican format focusing on hits from the '70s, '80s and '90s. The switch will take place at 6 a.m. Thursday. Anna de Haro, part of the Sunny morning show, will remain doing local news and information. Morning DJ "Fast" Eddie Coyle and air personalities Stacey James and Rachel Everson will leave.

About the only radio people not talking about the switch are local Clear Channel executives, who haven't returned repeated phone calls from the Star-Telegram. J.D. Freeman, Clear Channel's regional vice president and general manager, told AllAccess that Clear Channel has had success with the format in California markets and Las Vegas.

KEGL spent 12 years as hard-rock station "The Eagle" before Clear Channel switched it to "Sunny" in May 2004, with a format focusing on softer hits from the '60s through the '80s, emphasizing the '70s. The station never gathered momentum, despite the hiring of longtime Dallas-Fort Worth personality Coyle in July 2004. In June, the station added John Tesh's syndicated show at night. The fate of that show is unclear, but it could fit in just as well in the evenings at sister station KDMX/102.9 FM "Mix 102.9."

Spanish-language broadcasting has gathered increased force in Dallas-Fort Worth, where 2000 Census estimates put the Latino population at more than 20 percent. In the most recent Arbitron ratings, KESS/107.9 FM "La Que Buena," a contemporary regional Mexican station, became the first Spanish-language station to lead in a quarter.
 
> Posted on Tue, Aug. 23, 2005
>
> 'Sunny' will see Spanish sunrise
>
> By Robert Philpot
>
> Star-Telegram Staff Writer
>
>
> Dallas-Fort Worth radio circles are abuzz with the news that
> KEGL/97.1 FM "Sunny 97.1" will change from its
> adult-contemporary format to Spanish-language "La Preciosa"
> on Thursday.
>
> According to industry Web site AllAccess.com, "La Preciosa"
> will be a regional Mexican format focusing on hits from the
> '70s, '80s and '90s. The switch will take place at 6 a.m.
> Thursday. Anna de Haro, part of the Sunny morning show, will
> remain doing local news and information. Morning DJ "Fast"
> Eddie Coyle and air personalities Stacey James and Rachel
> Everson will leave.
>
> About the only radio people not talking about the switch are
> local Clear Channel executives, who haven't returned
> repeated phone calls from the Star-Telegram. J.D. Freeman,
> Clear Channel's regional vice president and general manager,
> told AllAccess that Clear Channel has had success with the
> format in California markets and Las Vegas.
>
> KEGL spent 12 years as hard-rock station "The Eagle" before
> Clear Channel switched it to "Sunny" in May 2004, with a
> format focusing on softer hits from the '60s through the
> '80s, emphasizing the '70s. The station never gathered
> momentum, despite the hiring of longtime Dallas-Fort Worth
> personality Coyle in July 2004. In June, the station added
> John Tesh's syndicated show at night. The fate of that show
> is unclear, but it could fit in just as well in the evenings
> at sister station KDMX/102.9 FM "Mix 102.9."
>
> Spanish-language broadcasting has gathered increased force
> in Dallas-Fort Worth, where 2000 Census estimates put the
> Latino population at more than 20 percent. In the most
> recent Arbitron ratings, KESS/107.9 FM "La Que Buena," a
> contemporary regional Mexican station, became the first
> Spanish-language station to lead in a quarter.
>
Interesting article,but I wonder of that "20 Percent",how many are Legal residents?
 
> Interesting article,but I wonder of that "20 Percent",how
> many are Legal residents?
>


That's the 20% that ARE legal... the rest of them don't want to be counted for fear of someone finding out they're here illigally.<P ID="signature">______________
vide0 killed the radi0 star</P>
 
> > Interesting article,but I wonder of that "20 Percent",how
> > many are Legal residents?
> >
>
>
> That's the 20% that ARE legal... the rest of them don't want
> to be counted for fear of someone finding out they're here
> illigally.
>
and of that 20% I wonder how many have made a serious and full hearted attempt to speak english?
 
> Posted on Tue, Aug. 23, 2005
>
> 'Sunny' will see Spanish sunrise
>
> By Robert Philpot
>
> Star-Telegram Staff Writer
>
>
> Dallas-Fort Worth radio circles are abuzz with the news that
> KEGL/97.1 FM "Sunny 97.1" will change from its
> adult-contemporary format to Spanish-language "La Preciosa"
> on Thursday.
>
> According to industry Web site AllAccess.com, "La Preciosa"
> will be a regional Mexican format focusing on hits from the
> '70s, '80s and '90s. The switch will take place at 6 a.m.
> Thursday. Anna de Haro, part of the Sunny morning show, will
> remain doing local news and information. Morning DJ "Fast"
> Eddie Coyle and air personalities Stacey James and Rachel
> Everson will leave.
>
> About the only radio people not talking about the switch are
> local Clear Channel executives, who haven't returned
> repeated phone calls from the Star-Telegram. J.D. Freeman,
> Clear Channel's regional vice president and general manager,
> told AllAccess that Clear Channel has had success with the
> format in California markets and Las Vegas.
>
> KEGL spent 12 years as hard-rock station "The Eagle" before
> Clear Channel switched it to "Sunny" in May 2004, with a
> format focusing on softer hits from the '60s through the
> '80s, emphasizing the '70s. The station never gathered
> momentum, despite the hiring of longtime Dallas-Fort Worth
> personality Coyle in July 2004. In June, the station added
> John Tesh's syndicated show at night. The fate of that show
> is unclear, but it could fit in just as well in the evenings
> at sister station KDMX/102.9 FM "Mix 102.9."
>
> Spanish-language broadcasting has gathered increased force
> in Dallas-Fort Worth, where 2000 Census estimates put the
> Latino population at more than 20 percent. In the most
> recent Arbitron ratings, KESS/107.9 FM "La Que Buena," a
> contemporary regional Mexican station, became the first
> Spanish-language station to lead in a quarter.
>
This was in the planning for awhile. I would be willing to say at least 9 months to a year. CC has had it's eye on Spanish-language market for awhile.
Casa pretty much did the same thing with KDL.<P ID="signature">______________
Sean Nizzle</P>
 
> and of that 20% I wonder how many have made a serious and
> full hearted attempt to speak english?

CNN's Moneyline ran an interesting story the other night titled "English, who cares?"

How did that DISD vote go on making all principals learn spanish?
 
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