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Posted on Tue, Aug. 23, 2005
'Sunny' will see Spanish sunrise
By Robert Philpot
Star-Telegram Staff Writer
Dallas-Fort Worth radio circles are abuzz with the news that KEGL/97.1 FM "Sunny 97.1" will change from its adult-contemporary format to Spanish-language "La Preciosa" on Thursday.
According to industry Web site AllAccess.com, "La Preciosa" will be a regional Mexican format focusing on hits from the '70s, '80s and '90s. The switch will take place at 6 a.m. Thursday. Anna de Haro, part of the Sunny morning show, will remain doing local news and information. Morning DJ "Fast" Eddie Coyle and air personalities Stacey James and Rachel Everson will leave.
About the only radio people not talking about the switch are local Clear Channel executives, who haven't returned repeated phone calls from the Star-Telegram. J.D. Freeman, Clear Channel's regional vice president and general manager, told AllAccess that Clear Channel has had success with the format in California markets and Las Vegas.
KEGL spent 12 years as hard-rock station "The Eagle" before Clear Channel switched it to "Sunny" in May 2004, with a format focusing on softer hits from the '60s through the '80s, emphasizing the '70s. The station never gathered momentum, despite the hiring of longtime Dallas-Fort Worth personality Coyle in July 2004. In June, the station added John Tesh's syndicated show at night. The fate of that show is unclear, but it could fit in just as well in the evenings at sister station KDMX/102.9 FM "Mix 102.9."
Spanish-language broadcasting has gathered increased force in Dallas-Fort Worth, where 2000 Census estimates put the Latino population at more than 20 percent. In the most recent Arbitron ratings, KESS/107.9 FM "La Que Buena," a contemporary regional Mexican station, became the first Spanish-language station to lead in a quarter.
'Sunny' will see Spanish sunrise
By Robert Philpot
Star-Telegram Staff Writer
Dallas-Fort Worth radio circles are abuzz with the news that KEGL/97.1 FM "Sunny 97.1" will change from its adult-contemporary format to Spanish-language "La Preciosa" on Thursday.
According to industry Web site AllAccess.com, "La Preciosa" will be a regional Mexican format focusing on hits from the '70s, '80s and '90s. The switch will take place at 6 a.m. Thursday. Anna de Haro, part of the Sunny morning show, will remain doing local news and information. Morning DJ "Fast" Eddie Coyle and air personalities Stacey James and Rachel Everson will leave.
About the only radio people not talking about the switch are local Clear Channel executives, who haven't returned repeated phone calls from the Star-Telegram. J.D. Freeman, Clear Channel's regional vice president and general manager, told AllAccess that Clear Channel has had success with the format in California markets and Las Vegas.
KEGL spent 12 years as hard-rock station "The Eagle" before Clear Channel switched it to "Sunny" in May 2004, with a format focusing on softer hits from the '60s through the '80s, emphasizing the '70s. The station never gathered momentum, despite the hiring of longtime Dallas-Fort Worth personality Coyle in July 2004. In June, the station added John Tesh's syndicated show at night. The fate of that show is unclear, but it could fit in just as well in the evenings at sister station KDMX/102.9 FM "Mix 102.9."
Spanish-language broadcasting has gathered increased force in Dallas-Fort Worth, where 2000 Census estimates put the Latino population at more than 20 percent. In the most recent Arbitron ratings, KESS/107.9 FM "La Que Buena," a contemporary regional Mexican station, became the first Spanish-language station to lead in a quarter.