One of the more interesting commercials that I think may be remembered or have any impact in the long run is the one-minute Google spot. This being for two reasons:
1) For most of the commercial, not only can you see the actual product at work, but you can see the name of the product on the screen for nearly the entire duration of the spot. They say many of these Super Bowl ads that are remembered for their substance may not be remembered for the brands behind them in the long run; I guess Google was trying to beat those odds with their own "1984" commercial.
But most importantly...
2) Why does Google even NEED to advertise? They are so well-known to the point that their brand is being used more often as a verb! Perhaps the Super Bowl spot can be seen as a way to tell viewers, "Hey, we've got a lot of money to burn, and even though everyone knows who we are and what we do, we're going to take out a 60-second spot on the Super Bowl anyway..."
And here's their mea culpa:
http://hamptonroads.com/2010/02/correction-virginianpilot-super-bowl-sports-front
1) For most of the commercial, not only can you see the actual product at work, but you can see the name of the product on the screen for nearly the entire duration of the spot. They say many of these Super Bowl ads that are remembered for their substance may not be remembered for the brands behind them in the long run; I guess Google was trying to beat those odds with their own "1984" commercial.
But most importantly...
2) Why does Google even NEED to advertise? They are so well-known to the point that their brand is being used more often as a verb! Perhaps the Super Bowl spot can be seen as a way to tell viewers, "Hey, we've got a lot of money to burn, and even though everyone knows who we are and what we do, we're going to take out a 60-second spot on the Super Bowl anyway..."
MarcB said:
And here's their mea culpa:
http://hamptonroads.com/2010/02/correction-virginianpilot-super-bowl-sports-front