I didn't get up at 4 this morning intending to defend Landtuna and Pat Boone, and yet here I am.
I think the first mistake everyone who wasn't there at the time makes is thinking of Pat Boone as the overly earnest but slightly smug grown man telling us to all drink milk.
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Pat Boone was a 21-year-old kid who just landed a contract at Dot Records the year before. Dot's co-founder and president, Randy Wood, was a big fan of clean-cut Southern boys doing wholesome-bordering-on-cringe material (see:
Martindale, Wink "Deck of Cards", 1959---which was a cover of a T. Texas Tyler hit from 1948).
Randy saw that there was music with hit potential that was getting recorded and released but not played on the radio, except on what were then called "Race Music" stations. Not just in the South---everywhere. It was 1955.
So Randy dipped a toe in the water---had Pat record "Two Hearts", which only charted R&B for Otis Williams and the Charms the year before. Pat managed #16 on the pop chart.
Next, Randy had Pat cut a cover of Fats Domino's "Ain't It A Shame" (the actual title of Fats' version), called "Ain't That A Shame". Fats got to #10 with his. Pat was #1.
And it was off to the races from there, because of course Randy said "let's make more!"
A dispassionate look, though, shows it wasn't long and it wasn't huge---Pat only managed #7 with The Eldorados "At My Front Door" (they got to #17). The Five Keys actually beat Pat with "Gee Whittakers"---they made it to #14, Pat only got as far as #19.
And it went on with some hits and some near-misses for most of 1956, after which white American teens were figuring it out and demanding the real deal. Also, the original artists were having some fun with Pat. Little Richard famously wrote "Long Tall Sally" at such a tempo and with so many words just to make it hard for Pat Boone to sing---knowing there'd be a cover version.
By 1957, Pat was on to stuff like "Love Letters in the Sand" and "April Love". He was 23.
Blame Randy Wood. Blame America in 1955 and 1956 for being so scared of Black music (as opposed to pop music recorded by artists who were Black) that we wouldn't put it on major radio stations.
And yeah, Pat profited, turned into a pop culture joke and fathered Debby Boone, which inflicted "You Light Up My Life" on an unsuspecting world. But I'm not sure we can blame him for those 1950s cover records.