"Tainted Love" on CBS-FM

[oldies76]

And as for the "Oh Wow" factor - the key to making sure these great old songs stay "Oh Wow" factors is to have a playlist SO LARGE and DIVERSIFIED that "Oh Wows" STAY "Oh Wows" - WCBSFM has that mastered - their playlist is among the LARGEST of ANY classic hits/oldies station so that when they DO play an "Oh Wow" song like "Hang On In There Baby" by Johnny Bristol, IT IS STILL AN "OH WOW"!!. But that's just my opinion...

Andrea

I'm with you on this too. Seems like the "Business side of the spectrum" types just don't follow this basic and logical stance, especially on WCBS. It's true and cannot be denied.

 

[andreajesus]

And as for the "Oh Wow" factor - the key to making sure these great old songs stay "Oh Wow" factors is to have a playlist SO LARGE and DIVERSIFIED that "Oh Wows" STAY "Oh Wows" - WCBSFM has that mastered - their playlist is among the LARGEST of ANY classic hits/oldies station so that when they DO play an "Oh Wow" song like "Hang On In There Baby" by Johnny Bristol, IT IS STILL AN "OH WOW"!!. But that's just my opinion...

Andrea

I'm with you on this too. Seems like the "Business side of the spectrum" types just don't follow this basic and logical stance, especially on WCBS. It's true and cannot be denied.

Thanks! (I was just trying to make a point about this whole thing AND give CBSFM its due for being MORE THAN ABLE to STILL maintain the "Oh Wow" among "oldies" - including "Hang On In There Baby"... )

Andrea

 

[Mike Sheridan]

Great points about the average listener Andrea, very true.

I like discovering new oldies...that is oldies I haven't heard before. Sometimes it's like finding a rare gem.

WCBS-FM needs to be a mass appeal station so there won't be too much depth to the playlist. You can't please everyone!

 

[andreajesus]

Thanks, Mike - I was just trying to make the point that people who kvetch about this song or that song being played or NOT being played are usually NOT the people that WCBSFM (or MOST classic hits/oldies stations) are going after - as for WCBSFM itself, like I've said before, THEY KNOW EXACTLY WHAT THEY ARE DOING - when the station brought back the oldies in 2007, I stated in my posts at that time that WCBSFM HAD to come out of the gate swinging - AND THEY DID AND THEY CONTINUE TO IN 2009 - BRAVO 101FM!!

Andrea

 

[adma]

As for your commentary, my dear Mike, you gotta remember something here - the people who "get it" as you put it are NOT always the people who call up the radio stations and ask for the SAME songs ALL the time...the people calling up for the SAME old songs are your basic "Joe or Jane Schmo" variety listener, usually in that coveted 25-54 demo, and don't CARE about history, or the story of a song, or any of the background stuff into the song - they just want to hear that song straight up!! They don't want to know who sang background for whom or who did the nasty with whom before and AFTER the song - you know what i'm saying? 8 )

Yeah, I know what you're saying. Here's some examples of those kinds of listeners.

 

[videokilledtheradiostar]

You guys get it I wonder why most PD's don't? Just because we like a song it doesn't mean we want to hear it every single day. Although I have to admit answering a radio station request line is an education. People calling up asking for the same songs all the time!

I always said that oldies that are played all the time stop being oldies. They lose the "oh wow" factor and become currents that never go away.

Now, just for you, here's "Handy Man"!

According to radio stats only 2% of your audience ever calls a radio station. So, why pay attention to them and ignore the other 98%????

 

[590buddy]

Yah, but how many stations actually take requests. On The little AM I work for the request line is always open, and we have expanded our music library to almost 13,000 tunes. 50's/ 60's only.... ;D ;DI sure as heck do listen to the callers........My $.02....

warm590/ 590buddy :

 

[scooty430]

Great points about the average listener Andrea, very true.

I like discovering new oldies...that is oldies I haven't heard before. Sometimes it's like finding a rare gem.

WCBS-FM needs to be a mass appeal station so there won't be too much depth to the playlist. You can't please everyone!

Discovering new oldies is why I wish they'd bring back the pre-64 oldies - not just a handful an hour either. I wasn't alive then, so many of those tunes are new discoveries to me. I wasn't alive for a lot of the post-64 oldies either, but those have been played so much, they are indeed like "currents that won't go away."

 

[MassMusicMan]

and we have expanded our music library to almost 13,000 tunes. 50's/ 60's only

Is that even possible? Even if there were 200 playable hits from each year, that's still only 4,000 songs. You can't possibly be speaking literally.

 

[oldies76]

and we have expanded our music library to almost 13,000 tunes. 50's/ 60's only

Is that even possible? Even if there were 200 playable hits from each year, that's still only 4,000 songs. You can't possibly be speaking literally.

If you go down to peak positions 75-100 on Billboard (really rare stuff!) and album cuts (non-charters).

 

[adma]

Remember: we're talking about a sizeable database of "oh wows". It doesn't mean that 90% of that list is going to be in anything more than very occasional/special request "rotation". But it'll ensure you'll have a solid, engaged specialty audience, rather than the usual bunch of morbidly obese crazy ladies and whatnot. Quality, rather than (the Arbitron diary'd illusion of) quantity.