You are so right about Talkers Magazine. It is a "sleazy publication" that sucks up to Rush Limbaugh and the rest of the right wing talk radio choir. It is your classic "in house" trade publication, not an objective source. If you want to get a good idea just how bogus Talkers Magazine is as an objective source consider the methodology they claim to use for the "Talk Radio Research Project."
"These estimates, pertaining to characteristics of the talk radio audience across America, are excerpted from Talkers Magazine's in-house, 14 year, non-scientific study called the Talk Radio Research Project. It is drawn from interviews with listeners of general news-talk radio across the United States supplemented by input from talk radio programmers, hosts, sales personnel, and radio station in-house research in addition to occasional studies provided by academic institutions."
If this isn't a bunch of double talk, I don't know what is.
> > > talkers is advertorial crap. YOu believe Harrison?
> >
> > The magazine itself lends itself to bias, however the TRRP
>
> > is generated from cume listenership in affiliate markets
> > nationwide. There are hosts on there that have just showed
>
> > up that have been advertising for a long time.
> >
> This report has been and continues to be garbage. Just read
> the sourcing. It is a guestimate of some 12+ info, info that
> Harrison gets sent to him from some PDs in local markets,
> name recognition, etc.
>
> I have access to national Arb data and can tell you much of
> this is crap. Mike Gallagher? His cume is almost
> non-existant. Jerry Doyle? He's on weekends. Randi Rhodes on
> AAR has many more listeners then Stephanie Miller.
>
> I cannot believe people actually buy into this guys crap.
>
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