>
> FWIW, I thought it was just a song about liking big butts,
> myself. But the version in the commercial is customized for
> Target. I was surprised to hear it, but I thought about it,
> and I realized that it's probably just about time that the
> people who would have heard the original "Baby Got Back"
> when it was popular are having kids and having to buy
> supplies for said kids. So I think it makes sense. Plus,
> Target is viewed as the more forward, edgier department
> store, so I think it doesn't hurt the brand at all.
> I don't have kids, but I do shop at Target regularly, and I
> thought the commercial was just fun and energetic.
>
I thought of that too. Many of my friends now have kids in Middle School, and many of those dads heard Sir Mix A Lot when he came out with the Booty Anthem.
Smart move!