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Taylor Swift Returns to Country

On its way to #1!
Probably, but not certainly. Some songs that have had big first weeks -- thanks to deals labels make with big chains to play new songs every two hours for several days -- don't connect as hoped when placed in normal rotation. Lainey Wilson's "Hang Tight Honey" debuted in the top 25 its first week after such a push, but stiffed so badly with listeners that the label had to send another song to radio ("4X4XU") to preserve Lainey's radio momentum, which can be tough to get back once one of your singles bombs. "4X4XU" eventually reached No. 1, while no one even plays the song that got the big artificial boost as a recurrent.
 
Probably, but not certainly. Some songs that have had big first weeks -- thanks to deals labels make with big chains to play new songs every two hours for several days -- don't connect as hoped when placed in normal rotation.

The difference I'm seeing with this song is it continues to get airplay at the same rate after the promotional period ended. Plus the streaming numbers are very good.


The Lainey song you mention was killed by bad research. The fans didn't connect to the message of the song. It takes about a month for that research to come back. I don't expect those issues with this song, but we'll see. So far, all the numbers are positive. It's moving faster than that Lainey song. It's possible Taylor's song could go to #1 before the research comes in.
 
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I was reading somewhere Patrick Mahomes was supposed to be drafted by the Browns.

I wonder how much history would have changed.
What do you mean, "supposed to be drafted"? The Browns chose to pick Myles Garrett, the top defensive lineman in the draft, and he just set the NFL record for sacks in a season. "What ifs" like that are dumb. It's not like Cleveland chose a guy who turned out to be a total bust.
 
What do you mean, "supposed to be drafted"? The Browns chose to pick Myles Garrett, the top defensive lineman in the draft, and he just set the NFL record for sacks in a season. "What ifs" like that are dumb. It's not like Cleveland chose a guy who turned out to be a total bust.
It was a list of predictions.
 
Mason's Observations said this about Taylor's new song:

It was heavily publicized for closing out the entire Mediabase Country radio panel this week, something rarely achieved by any artist in any format, but particularly for an artist who hasn’t had a hit in Country for over a decade. (Country, you might remember, often resisted Swift even during her hit streak there.)

I don't know if I'd agree with Mason. What I remember about Taylor's country career was how quickly her songs seemed to burn out. So radio would play them a lot, they'd shoot up the chart, and not get a lot of recurrent airplay. There were a handful of exceptions. I also remember that country jumped on her first pop single, and she had to plead with country stations not to play it.

Taylor's jump to pop happened around the same time as Miranda's divorce and Carrie's label switch, leaving country without a strong female voice for a few years. It took a while to launch a few new stars. Now we seem to have fully recovered.
 


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