TEJANO LIVES IN KBUC 102.1/KZSP 95.3

[Bordercaster]

Good catch mmnassour...

 

[Bordercaster]

McAllen and Brownsville are 60 miles apart. And Rio Grande City is more than 100 miles from South Padre Island. Anywhere else we would be talking about two seperate markets. You have to have at least 5,000 watts on AM or a full 100,000 watt class C FM on a tall stick to cover that kind of real estate.

True, but Arbitron just ranks McAllen-Brownsville as a Market... Rio Grande City does not generate any difference in the ratings.

 

[mmnassour]

Good catch mmnassour...

Well, it's a little thing. But I don't want what's now occupying 1290 in south Texas to ever be called KRGV.

 

[JustinT]

True, but Arbitron just ranks McAllen-Brownsville as a Market... Rio Grande City does not generate any difference in the ratings.

And that is a good thing, since the radio dial in Rio Grande City includes the few local stations (93.9 XHRAW, 95.1 KRGX when it's on the air, 97.7 KRIO, and 107.5 KQBO), the Valley's Class C signals filled with static, and not much else. By the time you hit Roma, the Monterrey FMs come in better than the McAllen-Brownsville ones.

 

[fredcantu]

By the time you hit Roma, the Monterrey FMs come in better than the McAllen-Brownsville ones.

Back in the days before satellites, the local cable company used to have a reception site up there to pick up channels 3, 6 & 10 from Monterrey for us to watch in the Valley. XEFB-TV3 (now 2) was especially popular. I recall one big boxing match where the cable company actually covered channel 3's commercials with local spots they had sold. Those were the days.

 

[Scholarm1111]

Is KXTN on in Corpus? Where?

 

[fredcantu]

I believe KXTN has a strong Tejano sister station in Corpus Christi, KSAB 99.9 (formerly KROB-FM.) So a simulcast of KXTN is not necessary in that market.

 

[radiodog2]

I believe KXTN has a strong Tejano sister station in Corpus Christi, KSAB 99.9 (formerly KROB-FM.) So a simulcast of KXTN is not necessary in that market.

KXTN is owned by Univision Radio and KSAB is owned by Clear Channel.

 

[fredcantu]

I believe KXTN has a strong Tejano sister station in Corpus Christi, KSAB 99.9 (formerly KROB-FM.) So a simulcast of KXTN is not necessary in that market.

KXTN is owned by Univision Radio and KSAB is owned by Clear Channel.

I stand corrected. Univision did sell it's Corpus Christi radio holdings to Clear Channel... but CC was smart not to change the KXTN-style programming on KSAB.

 

[Infamous]

I believe KXTN has a strong Tejano sister station in Corpus Christi, KSAB 99.9 (formerly KROB-FM.) So a simulcast of KXTN is not necessary in that market.

KXTN is owned by Univision Radio and KSAB is owned by Clear Channel.

I stand corrected. Univision did sell it's Corpus Christi radio holdings to Clear Channel... but CC was smart not to change the KXTN-style programming on KSAB.

Univision never owned 99.9 FM in Corpus Christi. The original license holder was a Chiropractor from Robstown, TX named Dr. George Gossage. The call letters were KROB-FM...he sold the station in the early 90's to a partnership group of three individuals one who was Luis Alonso Munoz. The call letters were changed to KSAB (Radio Sabrosa). The group then sold the KSAB (and KUNO-AM) licenses to Capstar (which is now a subsidiary of Clear Channel Communications) sometime around 97 or 98.

As far as I know, Univision has never held a radio broadcast license in Corpus Christi.

 

[fredcantu]

I know at one time KUNO/KSAB were sister stations of KGBT in the valley and KCOR/KXTN in San Antonio. They stations may have been held under a different license company name. I recall Luis Muñoz being an official with this company. The small group grew nationwide acquiring stations in LA, Chicago, Miami and other markets and became Hispanic Broadcasting Company-- which was bought by Univision.

 

[Kent]

That was Tichenor Media that owned KUNO/KSAB along with KGBT and KCOR/KXTN. When Heftel bought Tichenor (with a lot of help from Clear Channel) in '96, Heftel didn't want Corpus. So, Tichenor offloaded Corpus to Gulfstar/Capstar.

 

[Pete Pyeatt]

I'm amazed how the Valley can support so much Christian media:
KRIO-AM/KOIR-FM
KRGV-AM/KBIC-FM
KUBR-AM
KVMV-FM
KBNR-FM
KLUJ-TV
An assortment of FM and TV translators
And I think a couple of the Mexican stations broker time to religious broadcasters.

Less affluent people are usually more religious. I'm not at all surprised.

 

[fredcantu]

Less affluent? All these stations can't survive on prayers alone. There must be a steady stream of monetary donations.

 

[greenbastard]

;D "Benavides" comes to mind.

 

[Pete Pyeatt]

Less affluent? All these stations can't survive on prayers alone. There must be a steady stream of monetary donations.

Whether there is a steady stream or not (and who knows where the stream is coming from), the RGV is made up of the "less affluent." It's not a slam against the RGV, it's the truth; this is the poorest audience in Texas.

Poor area = Religious haven

For what it's worth, I think the most beautiful women in Texas come from the RGV.

 

[fredcantu]

You haven't been to the Valley lately. Farmland has been replaced by new developments. Nothin but stores along the freeway from Mission to the new Premiere Outlets in Mercedes and then tons more stores in Harlingen and Brownsville. There's even a new Bass Pro Superstore going in. There is a lot of money in the Valley.

 

[JustinT]

You haven't been to the Valley lately. Farmland has been replaced by new developments. Nothin but stores along the freeway from Mission to the new Premiere Outlets in Mercedes and then tons more stores in Harlingen and Brownsville. There's even a new Bass Pro Superstore going in. There is a lot of money in the Valley.

Agreed on the development between Mission and Brownsville, but most of the growth is exactly what you say - retail - which aren't the highest paying jobs out there. Starr County (Rio Grande City) remains the 3rd poorest county in the U.S., Hidalgo (McAllen) is #22 and Cameron (Brownsville/Harlingen) is #60. Unfortunately, with a poorly-educated workforce, it seems rather unlikely that the economic picture will be blossoming beyond retail to office buildings in the near future.

 

[fredcantu]

I was pointing to the retail boom as a sign that more people in the Valley have money to spend as opposed to showing the types of jobs available.

 

[Bordercaster]

I heard KGBT-AM 1530 (Univision) and KNVO FM 101.1 (Entravision) have modified thier programing to fill to the "Tejano Void" left by KKPS 99.5 (Entravision). I have not heard of any real penetration of BMP's KBUC 102.1 and they don't even mention the simulcast of KZSP 95.3 on thier ID'S!