Tejano to return to Austin

[Willis1000]

The Austin Tejano Music Coalition is spreading the word that KTXZ 1560 will return to its old Tejano Hits format over Labor Day weekend. They also say it will be simulcast on FM 95.1. There's a translator there licensed to West Lake Hills but I don't think it's on the air yet. There is a pirate squatting on that channel in South Austin right now.

 

[mrtexmex2007]

That would be good I guess!! The only bad thing about it why would they play Old Tejano? We are in the year 2008, there is a need for Recent Tejano!!! Too bad this will never happend in houston.

 

[oldjohnny]

The Austin Tejano Music Coalition is spreading the word that KTXZ 1560 will return to its old Tejano Hits format over Labor Day weekend.  They also say it will be simulcast on FM 95.1.  There's a translator there licensed to West Lake Hills but I don't think it's on the air yet.  There is a pirate squatting on that channel in South Austin right now.

Funny thing because KTXZ was Tejano a couple of years ago (2005?). They didn't sound bad at all, the only problem was selling air time. I heard from one of my friends who worked at KHHL that selling airtime at that station was very hard. The station was doing good in ratings (for an AM music station) and Tom Castro (at that time) gave it a try and a good effort. It sounded good, but I just don't think Austin can handle a Tejano station. I guess Encino (or Dynamic, same thing) doesn't care about making profit. They runned KKLB 92.5 till they sold it. BMP moved it to AM and it failed miserably.

If I remember correctly, this problem goes back a long time ago. I'm just surprised KKLB lasted that long. When I lived in Elgin, I remember the station only had local advertisement and it was nothing to be compared to what La Ley and, the now defunct, La Invasora had. I guess Club 92.5 should have taken a clue whenever Hot Tejano 92.1 and 106.3 disappeared. The whole format is dead. The only major markets that Tejano will work nowdays is San Antonio and The Valley. Lubbock, Corpus Christi, San Angelo and Abilene are small markets that still have Tejano listeners, and Bryan TX could also handle a Tejano station, but it seems that as every years passes, it no longer looks like it can.

 

[gabigley1]

The whole format is dead. The only major markets that Tejano will work nowdays is San Antonio and The Valley. Lubbock, Corpus Christi, San Angelo and Abilene are small markets that still have Tejano listeners, and Bryan TX could also handle a Tejano station, but it seems that as every years passes, it no longer looks like it can.

What about Houston?

 

[mrtexmex2007]

The whole format is dead. The only major markets that Tejano will work nowdays is San Antonio and The Valley. Lubbock, Corpus Christi, San Angelo and Abilene are small markets that still have Tejano listeners, and Bryan TX could also handle a Tejano station, but it seems that as every years passes, it no longer looks like it can.

What about Houston?

I think he explained already!

 

[oldjohnny]

The whole format is dead. The only major markets that Tejano will work nowdays is San Antonio and The Valley. Lubbock, Corpus Christi, San Angelo and Abilene are small markets that still have Tejano listeners, and Bryan TX could also handle a Tejano station, but it seems that as every years passes, it no longer looks like it can.

What about Houston?

A niche format. It only has a handful of listeners (But very loyal from what I hear).

IMO, only see it working as a locally supported radio station or, as in Univision's case, a nice side order for advertisers who already buy from their other stations. It has worked for Univision like this since they started the format. They managed to turn a Class B rimshot AM station into a small side stream of revenue.

I find it hard to imagine a full time Tejano station in Houston (FM or AM) to go over 2 shares in any demo (except the 55+). The listeners have outgrown the format. Just sad what has happened to a unique Texas heritage. I know David can shine more light into where Tejano has come from and where it may be going in the future.

 

[youngjohnny]

Funny how the station isn't even on the air and Old Johnny knows how everything is going to go. As for BMP and Tom Castro now they ran that station to the ground with the old johnny tejano music. I myself can't wait to hear tejano on the radio again. There is alot of new muisc and alot of new artist. I also heard a rumor about Houston getting a Tejano station this week is this true?

 

[Board Editor 3]

MOVED: Re: Tejano to return to Austin

Some posts from this thread have been moved to Take It Outside.

[iurl=http://www.radio-info.com/smf/index.php?topic=107781.0]http://www.radio-info.com/smf/index.php?topic=107781.0[/iurl]

 

[juanjmendoza]

i THINK IF they are a good station they will top the Ratings Books. Slowly working in the Old and then the New. Austin Population is about to be 52% Hispanic I can't wait to see what happends.

 

[oldjohnny]

i THINK IF they are a good station they will top the Ratings Books. Slowly working in the Old and then the New. Austin Population is about to be 52% Hispanic I can't wait to see what happends.

I doubt it. The nighttime signal was crap last month, so I assume its still is. Besides, KHHL has only recently became the first Spanish Language radio station to top the 12+.

I doubt that Tejano music will even make the top 10. I only see it go over a share at most. This Austin Tejano Music group needs to give up their efforts. Advertisers are not attracted to this music. Cultures change, any cultural anthropologist will tell you that. They need to accept the facts and move on. If they really want people to remember Tejano, then now will be a good time to open a museum because that is the only way people will know what a "Tejano" is.

 

[gabigley1]

The whole format is dead. The only major markets that Tejano will work nowdays is San Antonio and The Valley. Lubbock, Corpus Christi, San Angelo and Abilene are small markets that still have Tejano listeners, and Bryan TX could also handle a Tejano station, but it seems that as every years passes, it no longer looks like it can.

What about Houston?

I think he explained already!

Yes, I was just curious if oldjonny thought Tejano will work nowdays in the Houston market.

 

[gabigley1]

Tejano has returned to the FM band in Houston on KPTI FM 105.3, also known as TEJANO 105.3.
KPTI has weak signal over most of Houston. KPTI FM is now simulcasting KRTX AM 980. KRTX AM was sold
a few weeks ago and will be changing formats.

 

[juanjmendoza]

i THINK IF they are a good station they will top the Ratings Books. Slowly working in the Old and then the New. Austin Population is about to be 52% Hispanic I can't wait to see what happends.

I doubt it. The nighttime signal was crap last month, so I assume its still is. Besides, KHHL has only recently became the first Spanish Language radio station to top the 12+.

I doubt that Tejano music will even make the top 10. I only see it go over a share at most. This Austin Tejano Music group needs to give up their efforts. Advertisers are not attracted to this music. Cultures change, any cultural anthropologist will tell you that. They need to accept the facts and move on. If they really want people to remember Tejano, then now will be a good time to open a museum because that is the only way people will know what a "Tejano" is.

Johnny take a look at KXTN IN The Austin Books most of time. There out of SA..... So to say Trejano not coming back is hard to say. Take a Look at the Pop. Outlook in 2010 and so on... 50/50 WHITES AND HISPANICS.. Think about 2020 I would dare to say 55-45 Hispanics over Whites. Its going to be A Brown World in 2050......

 

[oldjohnny]

i THINK IF they are a good station they will top the Ratings Books. Slowly working in the Old and then the New. Austin Population is about to be 52% Hispanic I can't wait to see what happends.

I doubt it. The nighttime signal was crap last month, so I assume its still is. Besides, KHHL has only recently became the first Spanish Language radio station to top the 12+.

I doubt that Tejano music will even make the top 10. I only see it go over a share at most. This Austin Tejano Music group needs to give up their efforts. Advertisers are not attracted to this music. Cultures change, any cultural anthropologist will tell you that. They need to accept the facts and move on. If they really want people to remember Tejano, then now will be a good time to open a museum because that is the only way people will know what a "Tejano" is.

Johnny take a look at KXTN IN The Austin Books most of time. There out of SA..... So to say Trejano not coming back is hard to say. Take a Look at the Pop. Outlook in 2010 and so on... 50/50 WHITES AND HISPANICS.. Think about 2020 I would dare to say 55-45 Hispanics over Whites. Its going to be A Brown World in 2050......

So? KXTN has probably only gone over a share only once on the 12+ in Austin. When KTXZ was Tejano it reached right below one share. Want to go back even further? When KKLB was around, they were pathetic. They ranged from the Mid share to below a share. It is normal for SA stations to pop up every now and then.

Your look on the growth of Hispanic Population may be wrong (I don't know the numbers, but I know there are also African Americans and Asians in Austin). But let's assume you are correct. Out of all the hispanics that are going to be around in 2010, how many of those have Texas Backgrounds? How many have Mexican Backgrounds? Is this increase because of Migration from other states? International Migration maybe?

I'm sorry, but your assumption is wrong. Tejanos may be hipanics, but they ARE NOT the same thing as most Mexican migrants that live in this country. Tejanos are mostly people who have been around this country for over 3 or 4 generations. Mexican Americans who today have children in this country do not relate to Tejano as well as they used to.

Tejanos have been around for a very long time. It is hard for them to relate to Regional Mexican music. I know a couple of Hispanics whose parents and grandparents have been in the U.S. for about 3 generations. They are what I call a Tejanos. They like the usual Jimmy Gonzalez and Ruben Ramos, but will not, and will never listen to Los Cardenales de Nuevo Leon, Ka-Paz de la Sierra, Alegres de La Sierra, or El Recodo. They prefer Willie Nelson, Kevin Fowler, Alan Jackson, and Dierks Bentley over Regional Mexican. Tejano is also a Culture and a lifestyle. Not everyone who migrates to the region of Texas membraces the Tejano culture.

The Tejano culture is very unique because they are Americans who do not claim to be anglo nor mexican. They embrace a lot of Mexican traditions and blend them with American traditions. Think of Tejano as a whole nother race (even though they are not).

Tejanos used to grow within the Mexican Migrants years ago because of the influence of the Tejano culture and music, but when Migration spiked, a lot of the migrants brought along with them their native music, foods, and beliefs. This completely has overshadowed of whatever is left of Tejanos. Today, it is hard for a son of a Mexican Illegal Immigrant to embrace the Tejano culture because they are literaly surrounded with what was not available years ago.

It may be hard to explain, but I shure do hope you understand me. My point being is that Tejanos are not on the rise, Mexican Americans and Hispanics are.

 

[radioeye]

i THINK IF they are a good station they will top the Ratings Books. Slowly working in the Old and then the New. Austin Population is about to be 52% Hispanic I can't wait to see what happends.

I doubt it. The nighttime signal was crap last month, so I assume its still is. Besides, KHHL has only recently became the first Spanish Language radio station to top the 12+.

I doubt that Tejano music will even make the top 10. I only see it go over a share at most. This Austin Tejano Music group needs to give up their efforts. Advertisers are not attracted to this music. Cultures change, any cultural anthropologist will tell you that. They need to accept the facts and move on. If they really want people to remember Tejano, then now will be a good time to open a museum because that is the only way people will know what a "Tejano" is.

Johnny take a look at KXTN IN The Austin Books most of time. There out of SA..... So to say Trejano not coming back is hard to say. Take a Look at the Pop. Outlook in 2010 and so on... 50/50 WHITES AND HISPANICS.. Think about 2020 I would dare to say 55-45 Hispanics over Whites. Its going to be A Brown World in 2050......

So? KXTN has probably only gone over a share only once on the 12+ in Austin. When KTXZ was Tejano it reached right below one share. Want to go back even further? When KKLB was around, they were pathetic. They ranged from the Mid share to below a share. It is normal for SA stations to pop up every now and then.

Your look on the growth of Hispanic Population may be wrong (I don't know the numbers, but I know there are also African Americans and Asians in Austin). But let's assume you are correct. Out of all the hispanics that are going to be around in 2010, how many of those have Texas Backgrounds? How many have Mexican Backgrounds? Is this increase because of Migration from other states? International Migration maybe?

I'm sorry, but your assumption is wrong. Tejanos may be hipanics, but they ARE NOT the same thing as most Mexican migrants that live in this country. Tejanos are mostly people who have been around this country for over 3 or 4 generations. Mexican Americans who today have children in this country do not relate to Tejano as well as they used to.

Tejanos have been around for a very long time. It is hard for them to relate to Regional Mexican music. I know a couple of Hispanics whose parents and grandparents have been in the U.S. for about 3 generations. They are what I call a Tejanos. They like the usual Jimmy Gonzalez and Ruben Ramos, but will not, and will never listen to Los Cardenales de Nuevo Leon, Ka-Paz de la Sierra, Alegres de La Sierra, or El Recodo. They prefer Willie Nelson, Kevin Fowler, Alan Jackson, and Dierks Bentley over Regional Mexican. Tejano is also a Culture and a lifestyle. Not everyone who migrates to the region of Texas membraces the Tejano culture.

The Tejano culture is very unique because they are Americans who do not claim to be anglo nor mexican. They embrace a lot of Mexican traditions and blend them with American traditions. Think of Tejano as a whole nother race (even though they are not).

Tejanos used to grow within the Mexican Migrants years ago because of the influence of the Tejano culture and music, but when Migration spiked, a lot of the migrants brought along with them their native music, foods, and beliefs. This completely has overshadowed of whatever is left of Tejanos. Today, it is hard for a son of a Mexican Illegal Immigrant to embrace the Tejano culture because they are literaly surrounded with what was not available years ago.

It may be hard to explain, but I shure do hope you understand me. My point being is that Tejanos are not on the rise, Mexican Americans and Hispanics are.

I don't want to argue the point, but....

San Antonio, Corpus Christi and the Valley are huge Hispanic markets (ie percentage of total market), these markets are long time established markets and are clearly good Tejano markets. Austin, Dallas and Houston are rapidly growing growth markets that attract the working class of immigrants that you seem to refer to. The dynamics are different between these two types of markets. Immigrants follow jobs and those jobs are available in large numbers in Austin, Dallas and Houston. Clearly, San Antonio, Corpus Christi and the Valley have growth, but they also have an already existing Hispanic workforce that is not experiencing the explosive growth of immigrant Hispanics that Austin, Dallas and Houston have seen.

My counterpoint, is just that it can't be generalized that Tejanos are "not on the rise".

In radio, Univision wears blinders, (I'm generalizing), they follow trends(I'm being Serious). First it was Tejano, because it was on the rise. Then it was Pop, because it was on the rise. Then is was Regional Mexican because it was on the rise, Then it was ....... Broadcasters need to find voids and fill them. Following trends results in alot of bad trends(arbitron) and alot of format changes. (FORMAT CHANGES=FOLLOW TRENDS)

 

[davideduardo]

i THINK IF they are a good station they will top the Ratings Books. Slowly working in the Old and then the New. Austin Population is about to be 52% Hispanic I can't wait to see what happends.

The Austin MSA, today, is 28.0% Hispanic and 7.4% Black. In Winter, 2003 it was 25.3% Hispanic, for a growth rate of about 12% in 5 years. Most demographers believe growth will be slower in the next 5 years, due to reduced immigration due to the economic situation. So let's say 10% growth in the next 5 years, or around 31% hispanic by 2013.

It will take decades to get to 52%.

A virtual daytimer playing tejano on a high band signal is not going to be #1 in anything.

 

[davideduardo]

My counterpoint, is just that it can't be generalized that Tejanos are "not on the rise".

If you look at the demographics of the few remaining tejano stations, you see that the audience is nearly all 35+, and is ageing. One can generalize that the tejano audience is declining. One can also say that in the markets with growth in Hispanic population, tejanos are each year a lesser percentage of the total, because the lifesytel group is, in a sense, ended and after this generation, there will be few remaining.

The music is almost entirely oldies, as there is nearly no new music nor are there new artists.

In radio, Univision wears blinders, (I'm generalizing), they follow trends(I'm being Serious).

Almost all radio stations follow trends, because they want to have a format that appeals to people today. When tastes change, formats, or the music in a format, changes. When a genre dies, the format associated with it dies.

First it was Tejano, because it was on the rise.

Logical. And now it is on the decline. And only viable in a few markets.

Then it was Pop, because it was on the rise.

Pop is definitely on the rise, consolidating the AC and pop audiences and getting huge shares in Houston and San Antonio, for example.

Then is was Regional Mexican because it was on the rise,

Regional has been the dominant format in Spanish in the Southwestern US since the 50's.

Broadcasters need to find voids and fill them. Following trends results in alot of bad trends(arbitron) and alot of format changes. (FORMAT CHANGES=FOLLOW TRENDS)

Staying in touch with the listener means following the directions listener tastes take.

 

[davideduardo]

Take a Look at the Pop. Outlook in 2010 and so on... 50/50 WHITES AND HISPANICS..

2010 projection is for the Austin market to be, in 12+, about 29.5% to 29.8% Hispanic.

The Austin Metro per the Census (not identical to the Arbitron MSA) was 26% Hispanic in 2000, so the growth is only a few percent in 8 years.

 

[radioeye]

i THINK IF they are a good station they will top the Ratings Books. Slowly working in the Old and then the New. Austin Population is about to be 52% Hispanic I can't wait to see what happends.

The Austin MSA, today, is 28.0% Hispanic and 7.4% Black. In Winter, 2003 it was 25.3% Hispanic, for a growth rate of about 12% in 5 years. Most demographers believe growth will be slower in the next 5 years, due to reduced immigration due to the economic situation. So let's say 10% growth in the next 5 years, or around 31% hispanic by 2013.

It will take decades to get to 52%.

A virtual daytimer playing tejano on a high band signal is not going to be #1 in anything.

So I take it that you support my claim. But I said nothing about any radio stations. I spoke only to the generalization of Tejanos are "not on the rise". I spoke only as to the market dynamics.

To argue with you on a absurb basis.... As it stands, KXTN is the number 1 rated Tejano formatted radio station in Austin according to Arbitron. However, you could argue that KLBJ has better Hispanic numbers than KXTN and therefore those numbers that KXTN has are meaningless. Since as you say "A virtual daytimer playing tejano on a high band signal is not going to be #1 in anything in Austin". I guess the same applies to KXTN as a Tejano station Austin.

I would hope that you would have understood what I meant. If you want to argue the absurb somemore, maybe arbitron should weigh for all types of Hispanics, mono-lingual Spanish language speakers, mono-lingual English language speakers as well as those who define themselves as being Mexican, Mexican-American, Tejano...... I could go on, but that would be absurb.

Is KLBJ AM as the number 1 rated station in Austin, the most listened to radio station AM or FM in Austin? Or is it the only newtalk/sports station in Austin with no competition. You can, and have argued your point. I just don't agree with it.

If Austin takes decades to get to 52%, then I assume at that point it would become an assimulated market. Today, it is not. The growth in the Austin Hispanic market comes from immigration. Assimulated markets are very different from non-assimulated markets. Austin was once considered to be a very assimulated market. Today, Austin is clearly non-assimulated.

Any and every station succeeds based on revenue. Is Austin worth 40 million to Univision radio, 65 million to BMP or 6 million to Encino, ultimately those companies will decide for themselves. Revenue will decide if there is a market for a Tejano station in Austin.

Discussing this seems really pointless, don't know why I'm doing it.

 

[davideduardo]

So I take it that you support my claim.

Which claim? That "you can not generalize that tejanos are not on the rise?" No, I do not agree. The tejano lifestyle is on the decline, and that includes tejano radio.

But I said nothing about any radio stations. I spoke only to the generalization of Tejanos are "not on the rise". I spoke only as to the market dynamics.

Tejano is a heritage. You don't come from Tecamachalco and become a tejano. You are born one, or born into the cluture. And the culture is declining on its own, and it is being overpowered statistically by non-tejano immigrants.

To argue with you on a absurb basis.... As it stands, KXTN is the number 1 rated Tejano formatted radio station in Austin according to Arbitron. However, you could argue that KLBJ has better Hispanic numbers than KXTN and therefore those numbers that KXTN has are meaningless.

They certainly don't mean anything significant, other than that there is a small passionate tejano community in Austin, and some listen to KXTN. Others listen to their Emilio CDs in the car.

Since as you say "A virtual daytimer playing tejano on a high band signal is not going to be #1 in anything in Austin". I guess the same applies to KXTN as a Tejano station Austin.

KXTN does not have a really decent signal over any but a small part of the Austin MSA. Neither does the 1560 station. So neither of them has much of a chance in Austin ratings.

I would hope that you would have understood what I meant. If you want to argue the absurb somemore, maybe arbitron should weigh for all types of Hispanics, mono-lingual Spanish language speakers, mono-lingual English language speakers as well as those who define themselves as being Mexican, Mexican-American, Tejano...... I could go on, but that would be absurb.

Arbitron tries to acheive proportionality in the market (not just Austin) for both Spanish dominant (all and mostly Spanish) and English Dominant (all others) Hispanics. There is only weighting on any stratification varieble if the returned diaries do not achieve, by themselves, proportionality. And there is no stratification variable for Mexicans, Mexican Americans, rednecks, northern carpetbaggers, tejanos, chicanos, salvadoreños, etc. Arbitron has never taken nationality or lifestye into account.

If Austin takes decades to get to 52%, then I assume at that point it would become an assimulated market. Today, it is not. The growth in the Austin Hispanic market comes from immigration. Assimulated markets are very different from non-assimulated markets. Austin was once considered to be a very assimulated market. Today, Austin is clearly non-assimulated.

The degree of assimilation is determined mostly by language, and you can see every significant Hispanic market on this metric at http://www.arbitron.com/radio_stations/hisplang.asp

and every station succeeds based on revenue. Is Austin worth 40 million to Univision radio, 65 million to BMP or 6 million to Encino, ultimately those companies will decide for themselves. Revenue will decide if there is a market for a Tejano station in Austin.

There is certainly a possibility that tejano might work on an AM, and maybe a small FM. Otherwise, it appears from past history that it can not support a larger facility.

Discussing this seems really pointless, don't know why I'm doing it.

If you posted a point, and then don't believe in it enough to defend it, perhaps you would be better off not posting at all.