Tejano to return to Austin

[Willis1000]

A virtual daytimer... on a high band signal.

The transmitter is in NE austin and the community of license is West Lake Hills in the SW suburbs. The day and nite signals take in a bunch of Austin on their way to Westlake.

 

[radioeye]

So I take it that you support my claim.

Which claim? That "you can not generalize that tejanos are not on the rise?" No, I do not agree. The tejano lifestyle is on the decline, and that includes tejano radio.

But I said nothing about any radio stations. I spoke only to the generalization of Tejanos are "not on the rise". I spoke only as to the market dynamics.

Tejano is a heritage. You don't come from Tecamachalco and become a tejano. You are born one, or born into the cluture. And the culture is declining on its own, and it is being overpowered statistically by non-tejano immigrants.

To argue with you on a absurb basis.... As it stands, KXTN is the number 1 rated Tejano formatted radio station in Austin according to Arbitron. However, you could argue that KLBJ has better Hispanic numbers than KXTN and therefore those numbers that KXTN has are meaningless.

They certainly don't mean anything significant, other than that there is a small passionate tejano community in Austin, and some listen to KXTN. Others listen to their Emilio CDs in the car.

Since as you say "A virtual daytimer playing tejano on a high band signal is not going to be #1 in anything in Austin". I guess the same applies to KXTN as a Tejano station Austin.

KXTN does not have a really decent signal over any but a small part of the Austin MSA. Neither does the 1560 station. So neither of them has much of a chance in Austin ratings.

I would hope that you would have understood what I meant. If you want to argue the absurb somemore, maybe arbitron should weigh for all types of Hispanics, mono-lingual Spanish language speakers, mono-lingual English language speakers as well as those who define themselves as being Mexican, Mexican-American, Tejano...... I could go on, but that would be absurb.

Arbitron tries to acheive proportionality in the market (not just Austin) for both Spanish dominant (all and mostly Spanish) and English Dominant (all others) Hispanics. There is only weighting on any stratification varieble if the returned diaries do not achieve, by themselves, proportionality. And there is no stratification variable for Mexicans, Mexican Americans, rednecks, northern carpetbaggers, tejanos, chicanos, salvadoreños, etc. Arbitron has never taken nationality or lifestye into account.

If Austin takes decades to get to 52%, then I assume at that point it would become an assimulated market. Today, it is not. The growth in the Austin Hispanic market comes from immigration. Assimulated markets are very different from non-assimulated markets. Austin was once considered to be a very assimulated market. Today, Austin is clearly non-assimulated.

The degree of assimilation is determined mostly by language, and you can see every significant Hispanic market on this metric at http://www.arbitron.com/radio_stations/hisplang.asp

and every station succeeds based on revenue. Is Austin worth 40 million to Univision radio, 65 million to BMP or 6 million to Encino, ultimately those companies will decide for themselves. Revenue will decide if there is a market for a Tejano station in Austin.

There is certainly a possibility that tejano might work on an AM, and maybe a small FM. Otherwise, it appears from past history that it can not support a larger facility.

Discussing this seems really pointless, don't know why I'm doing it.

If you posted a point, and then don't believe in it enough to defend it, perhaps you would be better off not posting at all.

Simply because you say it is so, doesn't make it so. Pontificate your position. I don't agree. EVERYONE gets older, young kids too! Maybe you can prove otherwise.

I respect your ability to argue ad nauseum with research to support it. I still don't agree. But, kudos to you for trying to prove your point.

 

[davideduardo]

Simply because you say it is so, doesn't make it so. Pontificate your position. I don't agree. EVERYONE gets older, young kids too! Maybe you can prove otherwise.

And, of course, that is your answer to seeing that your belief that Arbitron does not seek proportionality by lanuage proficiency or that it should on nationality and/or cultural grouping.

 

[oldjohnny]

So I take it that you support my claim.

Which claim? That "you can not generalize that tejanos are not on the rise?" No, I do not agree. The tejano lifestyle is on the decline, and that includes tejano radio.

But I said nothing about any radio stations. I spoke only to the generalization of Tejanos are "not on the rise". I spoke only as to the market dynamics.

Tejano is a heritage. You don't come from Tecamachalco and become a tejano. You are born one, or born into the cluture. And the culture is declining on its own, and it is being overpowered statistically by non-tejano immigrants.

To argue with you on a absurb basis.... As it stands, KXTN is the number 1 rated Tejano formatted radio station in Austin according to Arbitron. However, you could argue that KLBJ has better Hispanic numbers than KXTN and therefore those numbers that KXTN has are meaningless.

They certainly don't mean anything significant, other than that there is a small passionate tejano community in Austin, and some listen to KXTN. Others listen to their Emilio CDs in the car.

Since as you say "A virtual daytimer playing tejano on a high band signal is not going to be #1 in anything in Austin". I guess the same applies to KXTN as a Tejano station Austin.

KXTN does not have a really decent signal over any but a small part of the Austin MSA. Neither does the 1560 station. So neither of them has much of a chance in Austin ratings.

I would hope that you would have understood what I meant. If you want to argue the absurb somemore, maybe arbitron should weigh for all types of Hispanics, mono-lingual Spanish language speakers, mono-lingual English language speakers as well as those who define themselves as being Mexican, Mexican-American, Tejano...... I could go on, but that would be absurb.

Arbitron tries to acheive proportionality in the market (not just Austin) for both Spanish dominant (all and mostly Spanish) and English Dominant (all others) Hispanics. There is only weighting on any stratification varieble if the returned diaries do not achieve, by themselves, proportionality. And there is no stratification variable for Mexicans, Mexican Americans, rednecks, northern carpetbaggers, tejanos, chicanos, salvadoreños, etc. Arbitron has never taken nationality or lifestye into account.

If Austin takes decades to get to 52%, then I assume at that point it would become an assimulated market. Today, it is not. The growth in the Austin Hispanic market comes from immigration. Assimulated markets are very different from non-assimulated markets. Austin was once considered to be a very assimulated market. Today, Austin is clearly non-assimulated.

The degree of assimilation is determined mostly by language, and you can see every significant Hispanic market on this metric at http://www.arbitron.com/radio_stations/hisplang.asp

and every station succeeds based on revenue. Is Austin worth 40 million to Univision radio, 65 million to BMP or 6 million to Encino, ultimately those companies will decide for themselves. Revenue will decide if there is a market for a Tejano station in Austin.

There is certainly a possibility that tejano might work on an AM, and maybe a small FM. Otherwise, it appears from past history that it can not support a larger facility.

Discussing this seems really pointless, don't know why I'm doing it.

If you posted a point, and then don't believe in it enough to defend it, perhaps you would be better off not posting at all.

Simply because you say it is so, doesn't make it so. Pontificate your position. I don't agree. EVERYONE gets older, young kids too! Maybe you can prove otherwise.

I respect your ability to argue ad nauseum with research to support it. I still don't agree. But, kudos to you for trying to prove your point.

Well, can you agree that Tejano is not as big as it was in the late 80's as it is today?

 

[radioeye]

Well, can you agree that Tejano is not as big as it was in the late 80's as it is today?

Absolutely. but I think that the discussion needs to be not just about radio. The recording industry dropped Tejano when cd sales cratered.

The Tejano music industry needs to re-invent inself. In the old days, Tejano bands released music to get air-play with Tejano radio stations/programs. That helped to establish a fan base and to get bookings for dances. It was a symbiotic relationship that involved radio stations, bands and venues. Everybody made money. When Tejano bands got the big boost from airplay in the 90's, the cost of booking them skyrocketed. Grupero music went through the same thing. Duranguense, Banda, Tierra Caliente and music from San Luis are all going through the same thing. Just not to the same degree that Tejano music has experienced.

Apple's Macintosh was dead at one time. UT Austin announced that the most popular laptop with the freshman class this year is not a Windows PC, it is a Apple Macintosh.

Things can change. I need to update my ipod.

 

[davideduardo]

The Tejano music industry needs to re-invent inself.

Most of the folks in the "tejano music industry" (talk about hyperbole) are gone or retired. The big labels dropped terjano completely because there was no economy of scale. EMI, who spent millions acquiring tejano lables, found there was no potential outside Texas, as one example. Fonovisa discovered it was hard to make a profit unless you were a 360 degree integrated company.

Grupero music went through the same thing. Duranguense, Banda, Tierra Caliente and music from San Luis are all going through the same thing. Just not to the same degree that Tejano music has experienced.

There is no comparison. Grupera music is pretty much anything played by a group... 4, 5, 6 musicians and singers. Anything from Primavera to the Temerarios to the Yonics to Fito Olivares is grupera. Banda is not... banda has been around for 100 years, and durangüense is a derivitive of banda with a clarinette added.

Various currents come and go in grupera, just as they do in urban or country or hip hop. But the music is multigenerational, while tejano is pretty much not part of the under-35 lifestyle.

Whether it is a lifestyle, in the broad application, or a music genre, in the strictly radio and music interpretation, tejano represents an increasingly small part of the total Hispanic music scene in texas.

 

[oldjohnny]

Well, can you agree that Tejano is not as big as it was in the late 80's as it is today?

Absolutely.  but I think that the discussion needs to be not just about radio.  The recording industry dropped Tejano when cd sales cratered.

The Tejano music industry needs to re-invent inself.  In the old days, Tejano bands released music to get air-play with Tejano radio stations/programs.  That helped to establish a fan base and to get bookings for dances.  It was a symbiotic relationship that involved radio stations, bands and venues.  Everybody made money.  When Tejano bands got the big boost from airplay in the 90's, the cost of booking them skyrocketed.  Grupero music went through the same thing.  Duranguense,  Banda, Tierra Caliente and music from San Luis are all going through the same thing.  Just not to the same degree that Tejano music has experienced.

Apple's Macintosh was dead at one time.  UT Austin announced that the most popular laptop with the freshman class this year is not a Windows PC, it is a Apple Macintosh.

Things can change.  I need to update my ipod.

Tejano is pretty much dead. Any type of saving would have to be done in an entirely new way.

When the Tejano scene started to decrease, many of the young listeners drifted off to Rock, pop, and Hip-Hop. One of the standouts of Tejano music has acknowedged this as well. Bobby Pulido once said that during High School, he was into Rock, not Tejano. Tejano music did not appeal to him at all. But as he grew, he searched for his roots and fell in love with his Dad's music.

I do believe that many forms of music decline and strive in cycles. Country Music went through a low and then rose again, and IMO, Hip-Hop is about to enter that low, but it will rise back up again. The only reason Tejano has not left this "low" cycle is because it is only a regional format. Unlike Country, Tejano has very little appeal to people in Illinois, New Mexico, California and Colorado. Country music had more fans in different states. It was more spreadout with a potential to grow. Tejano has both been handicaped by being a small regional format and the rise of Regional Mexican Music in the area.





Here is my idea of how Tejano music may come back!

I have an iPod. It is one of a kind. When I first bought it, I had a good variety of Country, Texas Country, Hip-Hop, R&B, and Tejano. I had artist like Roberto Pulido, Joe Posada, David Lee Garza, Selena, Jimmy Gonzalez, Alberto Zamora, Jay Perez, Fama, Emilio Navaira, David Olivarez, David Marez, Hometown Boys, and other Tejano artists.

Today, that playlist has been replaced by more Indie Tejano artists that can probably be found nowhere else in the world. These new artists that I have in my iPod have adapted a more Norteno and Conjunto influence into their music. Some of which include Grupo Vidal, Grupo Patron, El Privilegio, La Cima, La Batalla, Conjunto Oro, Ricardo Castillon, Inzendio, La Fuerza, Tex Mex Kadillacs, Tex Mex Experience, and Grupo Alamo. I believe that if Tejano music embraces a more Norteno sound, it may have a chance of surviving. All those indie artist mixed in with some other Texas Bands that have Norteno sound will probably give Tejano another chance. Siggno, Duelo, Los Palominos, La Mafia, Nemesis, Los Gallitos, La Costumbre, Iman, Solido, El Plan (From Mexico, but fits the style), Intenso, La Tropa F, Masizzo, Alazzan, and many other Texas Bands that have adapted Norteno should replace the likes of Jimmy Gonzalez, Ruben Ramos, Little Joe, and Freddie Martinez.
I know I have a weird list in my iPod and no one has probably ever heard of some of my indie artist, but it is my opinion that if Tejano moves on from their old 80's sound, they have a good chance of making another stand in the state of Texas. There are a lot of small Tejano groups forming, but they are neglected by major labels because they are from Texas and declare to be "Tejano" and Tejanos (radio stations and Tejano organizations) neglect them because of their heavy use of the accordion and the use of ballads. I guess this type of mix will probably only live in my iPod forever since Tejanos refuse to leave the old electric Piano sound, but oh well ;D

 

[radioeye]

Well, at least I sparked a discussion. I made a few observations that were taken as positions. I clearly see that a few of you have very defined positions. Still I'm unmoved.

Highest rated Spanish language radio station.
Austin KLQB - Regional Mexican
San Antonio KXTN - Tejano
Lubbock KXTQ - Tejano
Houston KLOL - Pop (Ok, alot of ppm haters about this one)
Dallas KESS - Regional Mexican
McAllen KGBT - Regional Mexican
Corpus Christi (probably KSAB - Tejano)
El Paso KBNA - Regional Mexican (oldies)
Amarillo KQFX - Regional Mexican

Yes, my list is slanted. I is not intented to support Tejano music. It is not intended to support Regional Mexican music. It is to support my original position. Each market is unique.

Tejano music will most likely succeed in non-assimulated markets. I don't know enough about Lubbock to say anything other than I think that Texas will probably beat Tech.

 

[davideduardo]

Highest rated Spanish language radio station.
Austin KLQB - Regional Mexican

Every trend a different station is #1. In July (discreet) it was KHHL by a mile.

San Antonio KXTN - Tejano

Clarification... KXTB is Hispanic, but the station is English announcing, nearly all English commercials, with mostly Spanish music.

Lubbock KXTQ - Tejano
Houston KLOL - Pop (Ok, alot of ppm haters about this one)

Acttually, in the last two PPM reports, #1 is KLTN, Regional.

Dallas KESS - Regional Mexican

Tied with KLNO in trend, with KLNO, Spanish adult hits #1 in 25-54.

McAllen KGBT - Regional Mexican
Corpus Christi (probably KSAB - Tejano)
El Paso KBNA - Regional Mexican (oldies)

KBNA is straight ahead regional.

Amarillo KQFX - Regional Mexican

Yes, my list is slanted. I is not intented to support Tejano music. It is not intended to support Regional Mexican music. It is to support my original position. Each market is unique.

It's more than the market being unique. The competitive array is also unique in each market, too. If there are two strong regionals, then a strong alternative format, such as pop or adult hits, will win because the other option is fragmented.

SA, merely because it is half Hispanic, and has been nearly forever, is less influenced by more recent arrivals so there is much more opportunity for Tejano to be a more mainstream lifestyle... but few markets other than Albuquerque and Corpus and maybe Lubbock are that assimilated.

Tejano music will most likely succeed in non-assimulated markets.

Huh? It can only succeed until the age of the tejano market gets so old as to be unsalable and only in very, very assimilated-leaning markets. Tejano has no hope of winning converts in the unassimilated markets like Houston and Dallas.

 

[mrtexmex2007]

Wow Mr Johnny! I didnt know you had that much experience in tejano bands! And even if I know you dont care about what I think, I totally agree with you! Tejano needs to move on with the new bands and leave all that oldies form the 80's for a Recuerdo Tejano Station.

 

[radioeye]

Wow Mr Johnny! I didnt know you had that much experience in tejano bands! And even if I know you dont care about what I think, I totally agree with you! Tejano needs to move on with the new bands and leave all that oldies form the 80's for a Recuerdo Tejano Station.

What makes you think that?

 

[mmnassour]

The Austin Tejano Music Coalition is spreading the word that KTXZ 1560 will return to its old Tejano Hits format over Labor Day weekend. They also say it will be simulcast on FM 95.1. There's a translator there licensed to West Lake Hills but I don't think it's on the air yet. There is a pirate squatting on that channel in South Austin right now.

So ENOUGH of all the back and forth! ;D Does Austin once again have a Tejano station? It's the first!

 

[Willis1000]

So ENOUGH of all the back and forth! ;D Does Austin once again have a Tejano station? It's the first!

Yes! ''La Gente'' is on the air on AM 1560. The FM simulcast on 95.1 is still weeks away according to their press release.

 

[oldjohnny]

It will fail. But I guess Encino doesn't care.

 

[gabigley1]

The old KTZX AM PD has this to say about Tejano returning to the station:

http://www.keyetv.com/content/blogs...ntent_id=db6467d8-1441-4a30-8f05-b80aea60d9e6

 

[grantchester]

If you've got a multi million dollar investment in a big radio station, you're going to go after the big agency business. But if you have a little AM daytimer or limited directional station, you'll never get the big numbers you need to play that game. When you rely on direct sales, you are better off appealing to the tastes of the potential sponsors. They may be willing to put their money on something they know and like. If they like tejano, they'll be willing to put their money into something they feel comfortable being a part of.
Example: KEDA. Barely in the whole numbers, but still around after all these yeas, because they have the loyalty of their sponsor base.

 

[oldjohnny]

True, but KEDA is a Heritage station. That gives it the advantage with local Hispanics businesses that have been around in the San Antonio Area for as long as KEDA has. Tejano has been tried in Austin in the same station. The only ad that ran for one week was for one Club that kept announcing their weekend events. Nothing else besides that.

I heard 1560 in College Station today. It is hard to tell since if it was because KGOW is a better catch, but I am assuming it was since I heard some spanish song.

 

[gabigley1]

This NEW article says Tejano is returning to Austin because the new Mom and Pop owners of KTXZ 1560 AM are willing to try it again due to requests by many listeners:

http://www.austin360.com/blogs/cont...008/09/03/tejano_radio_is_back_in_austin.html

They have more patience then some some of the corporate broadcasters.

 

[mmnassour]

Which is exactly what made corporate radio what it is today..... :

 

[Giovanni7506]

It's great to hear that the Mexican-American community in the Austin area have Tejano music back on the radio again. I am from Dallas & the only Tejano music that we have 24/7 is on HD Radio 107.9-2 FM & on 2 community stations on Saturday mornings just for a few hours.I think that one of the reasons why we don't have a real Tejano station on a regular radio frequency is because first of all the people in D/FW don't support it. They say they do but not really cause they don't turn out to station events or even to concerts were Tejano artists play during the weekends.Second of all in D/FW there is a few people who want to control or monopolize the market & that is not fair for any new fresh faces & ideas.The third reason why there is no real Tejano station in D/FW is because the recent influx of illegal immigrants from Mexico,Central & South America that pretty much has brought their music & culture and that has caught the eyes of big corporate radio heads in the D/FW area.I am proud that Austin has a station now & who cares if it's on an AM signal for now plus I also heard that they will be simulcasting on 95.1 FM.Tejano music is not dead & it will never be dead because it is part of the Mexican-American culture here in Texas & beyond.Just like everything in life it has its own share of ups & downs.I would be great to see more Tejano stations pop up everywhere in the U.S. where there's a great big number of Mexican-Americans.By the way I don't know if y'all know but the Rio Grande Valley also has a new Tejano station broadcasting either on 103.5 FM or 105.3 FM.