PPM is a much more accurate tool. It's a larger sample size, but if your station is not fortunate to land a P1 listener your station will be in trouble as the panelists that have the PPM's can be on the panel for up to 2 years.
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Tennessean: The PPMs Are Coming! The PPMs Are Coming!
- Thread starter jetfli
- Start date
TheBigA said:
While sample is an issue and Arbitron is going to increase it by 10% over the next year or so, the real issues that have been publicized have to do with insuring true proportionality of the sample in all age groups, ethnicities, geographic areas, etc.
I think the misunderstanding lies in the fact that the weekly sample in the PPM is about three times larger than that of the diary... but over a 12 week period (the length of a diary book) the sample is about a quarter of the diary sample.
Alright, I could get blasted for this, but I'm going to go out on a limb and say that the PPM book will show an increase in WRQQ and WNFN, granted WRQQ changed later so maybe not reflected this trial book.
However, Question: what's the range for PPMs? Is it just metro? Example, could WRVW pull in PPMs from Cookeville and Columbia, while WNFN can only reach to Lebanon and Brentwood? Meaning, WRVW will have more due to coverage? How does it work?
Secondly, if i106 changes formats, I, as will others be ticked! I haven't listened to Top 40 in ages, but it has brought me back to a near regular. I hear that station all over the place now. It beats the heck out of the other 2 in town as far as music goes and I think over time it's going to grow. The River dominated with the old books because people would remember it when asked, but if the PPMs actually monitor what people are listening to (to an extent), maybe it'll help out the less "legendary" stations.
Lastly, it seems WRQQ FINALLY got their FB and website updated. It said "Rock" forever after the switch (actually, their HTML Title still says "Nashville's Rock Station.") I couldn't even email people about it for weeks because they had no new logo anywhere! At work we have switched from Jack to 971 and it's great! Beats the heck out of Jack in my opinion (as well as other's in the office). HOWEVER, we do listen to Jack before 9am because Bob and Tom should not be on 971! Doesn't fit at all! We debated having "Classic Hits" as the music to play when people are put on hold instead of 92.9, however if they were to call before 9am we didn't want them hearing "Camel Toe!" I like Bob and Tom, but NOT on a station that, quote, "The whole family can agree on." I don't think Bob and Tom is heard in "More offices in Nashville," as they say. Drop Bob and Tom on 971 - stupid! Works for Buzz and RQQ rock, but not the new format! Wrong demographic!
Ok, rant over.
However, Question: what's the range for PPMs? Is it just metro? Example, could WRVW pull in PPMs from Cookeville and Columbia, while WNFN can only reach to Lebanon and Brentwood? Meaning, WRVW will have more due to coverage? How does it work?
Secondly, if i106 changes formats, I, as will others be ticked! I haven't listened to Top 40 in ages, but it has brought me back to a near regular. I hear that station all over the place now. It beats the heck out of the other 2 in town as far as music goes and I think over time it's going to grow. The River dominated with the old books because people would remember it when asked, but if the PPMs actually monitor what people are listening to (to an extent), maybe it'll help out the less "legendary" stations.
Lastly, it seems WRQQ FINALLY got their FB and website updated. It said "Rock" forever after the switch (actually, their HTML Title still says "Nashville's Rock Station.") I couldn't even email people about it for weeks because they had no new logo anywhere! At work we have switched from Jack to 971 and it's great! Beats the heck out of Jack in my opinion (as well as other's in the office). HOWEVER, we do listen to Jack before 9am because Bob and Tom should not be on 971! Doesn't fit at all! We debated having "Classic Hits" as the music to play when people are put on hold instead of 92.9, however if they were to call before 9am we didn't want them hearing "Camel Toe!" I like Bob and Tom, but NOT on a station that, quote, "The whole family can agree on." I don't think Bob and Tom is heard in "More offices in Nashville," as they say. Drop Bob and Tom on 971 - stupid! Works for Buzz and RQQ rock, but not the new format! Wrong demographic!
Ok, rant over.
NashvilleNative said:
Meters are placed in the 8 counties of the metro in proportion to the population of each. Davidson County has about 45% of metro population, and will have 45% of the meters... Dickson has about 3.5% and will have 3.5% of the meters, in theory. At this time, the counties outside the metro do not get meters, as there is no adjacent PPM market.
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